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Report Highlights

Top High­lights from The State of the Brain Fit­ness Soft­ware Mar­ket 2009 Report

1. Growth mar­ket: Con­sumers, seniors’ com­mu­ni­ties and insur­ance providers drove year on year sus­tained growth, from $225m in 2007 to $265m in 2008. Rev­enues may reach between $1 bil­lion to $5 bil­lion by 2015, depend­ing on how impor­tant prob­lems (Pub­lic Aware­ness, Nav­i­gat­ing Claims, Research, Health Cul­ture, Lack of Assess­ment) are addressed.

2. Increased inter­est and con­fu­sion: 61% of respon­dents Strong­ly Agree with the state­ment “Address­ing cog­ni­tive and brain health should be a health­care pri­or­i­ty.” But, 65% Agree/Strongly Agree “I don’t real­ly know what to expect from prod­ucts mak­ing brain claims.”

3. Invest­ment in R&D seeds future growth: Land­mark invest­ments by insur­ance providers and gov­ern­ment-fund­ed research insti­tutes test­ing new brain fit­ness appli­ca­tions plant­ed new seeds for future growth.

4. Becom­ing stan­dard in res­i­den­tial facil­i­ties: Over 700 res­i­den­tial facil­i­ties – most­ly Inde­pen­dent and Assist­ed Liv­ing facil­i­ties and CCRCs – have installed com­put­er­ized cog­ni­tive train­ing pro­grams.

5. Cus­tomer sat­is­fac­tion: Con­sumers seem more sat­is­fied with com­put­er-based prod­ucts than paper-based options. But, sat­is­fac­tion dif­fers by prod­uct. When asked “I got real val­ue for my mon­ey”, results were as fol­lows: Lumosity.com (65% Agree), Puz­zle Books (60%), Posit Sci­ence (52%), Nin­ten­do (51%) agreed. Posit Sci­ence (53% Agree) and Lumosity.com (51%) do bet­ter than Puz­zle Books (39%) and Nin­ten­do (38%) at “I have seen the results I want­ed.”

6. Assess­ments: Increas­ing adop­tion of com­put­er-based cog­ni­tive assess­ments to base­line and track cog­ni­tive func­tions over time in mil­i­tary, sports, and clin­i­cal con­texts. The Alzheimer’s Foun­da­tion of Amer­i­ca now advo­cates for wide­spread cog­ni­tive screen­ings after 65–75.

7. Spe­cif­ic com­put­er­ized cog­ni­tive train­ing and videogames have been shown to improve brain func­tions, but the key ques­tions are, “Which ones”, and “Who needs what when?”

8. Aggres­sive mar­ket­ing claims are cre­at­ing con­fu­sion and skep­ti­cism, result­ing in a dis­tract­ing con­tro­ver­sy between two mis­lead­ing extremes: (a) “buy­ing prod­uct XYZ can reju­ve­nate your brain Y years” or (b) “those prod­ucts don’t work; just do one more cross­word puz­zle.” The upcom­ing book The Sharp­Brains Guide to Brain Fit­ness aims to help con­sumers nav­i­gate these claims.

9. Devel­op­ers can be clas­si­fied into four groups, based on our Mar­ket and Research Momen­tum analy­sis: we find 4 Lead­ers, 8 High Poten­tials, 3 Cross­words 2.0, and 6 Wait & See com­pa­nies.

10. Increased dif­fer­en­ti­a­tion: Lead­ing com­pa­nies are bet­ter defin­ing their val­ue propo­si­tion and dis­tri­b­u­tion chan­nels to reach spe­cif­ic seg­ments such as retire­ment com­mu­ni­ties, schools, or health­care providers.

And much more…See the Table of Con­tents

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If you want an Enter­prise License to share this research with oth­ers in your orga­ni­za­tion, please con­sid­er join­ing our Pre­mi­um Research Cir­cle.

Until March 31st, 2010, libraries can order report at 50% off price using dis­count code sharpli­brary. Libraries based in the USA will also receive 2 com­pli­men­ta­ry copies of the book The Sharp­Brains Guide to Brain Fit­ness. Offer is also valid for indi­vid­u­als and orga­ni­za­tions who order a hard­copy report and com­mit to donat­ing it to a library, in good shape, after con­sult­ing it.

For oth­er ques­tions, email us at reports@sharpbrains.com.

The State of the Brain Fit­ness Soft­ware Mar­ket 2009, at 50% off price. Using dis­count code sharpli­brary leaves this pre­mi­um report at $645 (offer valid until March 31st, 2010). Libraries based in the USA will also receive 2 com­pli­men­ta­ry copies of the book The Sharp­Brains Guide to Brain Fit­ness. Offer is valid for indi­vid­u­als and orga­ni­za­tions who order a hard­copy report and com­mit to donat­ing it to a library, in good shape, after con­sult­ing it.”

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About SharpBrains

As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters, and more, SharpBrains is an independent market research firm and think tank tracking health and performance applications of brain science.