Sharp Brains: Brain Fitness and Cognitive Health News

2012 SharpBrains Summit Agenda

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83% of respondents to a 2012 SharpBrains survey agreed/ strongly agreed with “Adults of all ages should take charge of their own “brain fitness” without waiting for their doctors to tell them to,” and 83% agreed/ strongly agreed with “I would personally take a brief assessment every year as an “annual mental check-up.” This growing awareness demands new ways to harness neuroplasticity across the lifespan to optimize health, productivity and quality of life, and highlights market opportunities to develop and commercialize non-invasive solutions to monitor and enhance brain function. Meaningful, human-centered innovation to integrate lifestyle factors such as aerobic exercise with targeted interventions such as meditation, cognitive training and videogames, biofeedback and cognitive behavioral therapy will require engaging empowered and connected consumers, employees and patients where they are, going beyond current healthcare frameworks and channels.

Thursday, June 7th, 2012

Day 1: Summit

Friday, June 8th, 2012

Day 2: Summit

8.30-10am. How will Health incorporate Brain? What will it take for the brain to receive as much attention and proactive care as the heart does, both as a key organ on its own and as a key enabler of health.

  • Dr. Evian Gordon, Executive Chairman, Brain Resource
  • Dr. Michael Posner, Professor Emeritus, University of Oregon
  • Dr. Yaakov Stern, Cognitive Neuroscience Division Leader, Columbia University
  • Dr. Peter Whitehouse, Professor, Case Western Reserve University
  • Moderated by: Sharon Begley, Senior Health & Science Correspondent, Reuters

10.15-11.30am. How can empowered con­sumers monitor their own brain health? A miss­ing piece in today’s health toolkit is the ability for end-users to quantify and monitor their cognitive and emotional self. Given growing self-tracking and self-care activity, often with questionable value, and significant interest in an “annual mental checkup”, the question arises: What methodologies and instru­ments may help healthy users meaningfully monitor their own brain health and performance?

  • Dr. Holly Jimison, Associate Professor, Oregon Health & Science
  • Tan Le, CEO, Emotiv Lifesciences
  • Dr. Keith Wesnes, Practice Leader, Bracket/ United BioSource Corporation
  • Moderated by: David Coleiro, Partner, Strategic North

12.30-1.45pm. Educational workshop: How Nationwide Insurance rolled-out a Brain-based Corporate Wellness Initiative. An in-depth case study outlining business rationale, vendor selection, pilot test and roll-out, and return-on-investment.  

  • Kathleen Herath, Associate Vice President Health & Productivity, Nationwide Insurance
  • Moderated by: Alvaro Fernandez, CEO, SharpBrains

1.45-3pm. Watercooler Chats. We’ll spend some time connecting with other participants, discussing highlights, exchanging ideas and contact information.

3-4pm. Where will neuroplasticity-based inter­ven­tions be accessed, and how will they be regulated and paid for? Interventions such as meditation, cognitive training and videogames, biofeedback and cognitive behavioral therapy are being used by consumers and institutions alike, for a variety of purposes. This diversity has important implications since it involves different payers and users, as well as different regulatory frameworks.

  • Dr. Gregory Bayer, CEO, Brain Resource
  • Peter Kissinger, President, AAA Foundation for Traffic Safety
  • Moderated by: Keith Epstein, Senior Strategic Advisor, AARP
8.15-10am. What are con­sumer beliefs and behav­iors around brain train­ing today, and how will they evolve? What do people believe, do and buy today to improve brain health and “stay mentally sharp”? What evolv­ing choices will con­sumers, and the pro­fes­sion­als serv­ing them, face in the future?

  • Nolan Bushnell, Founder, Atari
  • Stanley Yang, CEO, NeuroSky
  • Lindsay Gaskins, CEO, Marbles: the Brain Store
  • Alvaro Fernandez, CEO, SharpBrains
  • Moderated by: Mary Lou Hely & Alvaro Fernandez, SharpBrains

10.15-11.30am. Cognitive training vs. videogames vs. biofeedback: what “conditions” seem to influence transfer from training to real life benefit? As a number of non-invasive technologies get increased mainstream use, it is important to examine which “conditions” seem to mediate transfer from training to real life benefit.

  • Dr. C. Shawn Green, Assistant Professor, University of Wisconsin-Madison
  • Dr. Adam Gazzaley, Director of the Neuroscience Imaging Center, UCSF
  • Dr. Henry Mahncke, CEO, Posit Science
  • Moderated by: Brian Mossop, Community Editor, Wired

12.30-1.45pm. How will the era of Big Data and Global Virtual Access transform brain health? What are the opportunities and challenges to improve standards of brain and mental health care in light of emerging digital tools and global access to expertise and integrated databases that enable detection and long-term monitoring through analysis of variations in genetics, brain structure, brain function, and behavior?

  • Dr. Sandra Bond Chapman, Director, Center for BrainHealth at The University of Texas at Dallas
  • Dr. Robert Bilder, Chief of Medical Psychology-Neuropsychology, UCLA Semel Institute for Neuroscience
  • Moderated by: Kristi Durazo, Senior Advisor, American Heart Association

2-3.15pm. Which pro­fes­sional groups are best posi­tioned to become main­stream “brain fitness coaches”? While the demand for “brain fit­ness” is explod­ing, the ques­tion of who will guide end-users in mak­ing per­son­ally rel­e­vant deci­sions and the tools they will use is still up in the air. Today, it is often occu­pa­tional and speech ther­a­pists, psy­chol­o­gists and well­ness pro­fes­sion­als, physical therapists and nutritionists who are all offer­ing brain fitness ser­vices.  Is there a pathway for those who want to enter this field? What are the spe­cific advan­tages of both direct human over­sight and technology-driven guid­ance, and how can these each be maximized?

  • Dr. Elkhonon Goldberg, author, scientist, neuropsychologist
  • Dr. Kenneth Kosik, Co-Director, UC Santa Barbara Neuroscience Research Institute
  • Jonas Jendi, CEO, Cogmed
  • Moderated by: Alvaro Fernandez, CEO, SharpBrains

3.30-4.30pm. What paths to market and busi­ness mod­els will enable the commercialization of research-based innovation? Three innovators with combined research + business “hats” will discuss their respective paths to market, including technology/ content licensing, strategic contracts and grants, and venture capital.

  • Dr. Sheryl Flynn, CEO, Blue Marble Game Co
  • Eric Gordon, CEO, Atentiv
  • Dr. Tracy Packiam Alloway, Assistant Professor, University of North Florida
  • Moderated by: Corinna E. Lathan, Founder and CEO, AnthroTronix

Wednesday, June 13th, 2012

Day 3: Expo

Thursday, June 14th, 2012

Day 4: Educational Workshops

8.30-9.30am. Brain Resource (Savannah DeVarney, VP Products)

  • WebNeuro
  • MyBrainSolutions
  • MyCalmBeat

9..45-10.30am. Advanced Brain Technologies (Alex Doman, CEO; Kellie Huff, President Aurora Strategies)

  • The Listening Program
  • TLP Spectrum

11-11.45am. Bracket (Dr. Keith Wesnes, Practice Leader; Jen Burstedt, Communications)

  • The CDR System

12.45-1.45pm. Watercooler Chats. We’ll spend some time connecting with other participants, discussing highlights, exchanging ideas and contact information.

1.45-2.30pm. Alzheimer’s Research & Prevention Foundation (Dharma Singh Khalsa, President)

  • Kirtan Kriya meditation
  • Self-guided Kirtan Kriya meditation (CD, MP3)

2.45-3.30pm. AboutMyBrain (Relmi Damiano, Managing Director; Robin Wigsten, Digital Producer)

  • BrainArt Awards & Exhibition
  • “What did your parents teach you about emotions?” and “Leonardo’s Quest” iPhone Apps
8.30-9.45am. How to Connect Neuroscience and Special Education: A School-based Example. Emerging brain research suggests it is possible to treat learning disabilities by identifying and strengthening cognitive capacities via individualized programs. Learn how a school selected and implemented an innovative program to help address, rather than merely accommodate, special learning needs.

  • Mark Watson, Director of Community Outreach, Eaton Educational Group
  • Annette Goodman, Chief Education Officer, Arrowsmith Program

10-11.15am. How to Set Up a Brain Fitness Center to Enhance Cognitive Retraining and Rehabilitation. Learn the nuts and bolts of opening a rehab-oriented “brain fitness center”, including staffing, measurement of behavioral/ cognitive outcomes, selection and rollout of interventions, and integration of center-based with home-based use. Learn the obstacles and tips for replicating such a center in a satellite location.

  • Kate Sullivan, Director of the Brain Fitness Center, Walter Reed National Military Medical Center

12.15-1.30pm. How to Improve Cognitive Care and Prolong Independence in Senior LivingLearn why and how the administrator of an assisted living facility decided to revamp cognitive and Alzheimer’s care, integrating new communication systems, cognitive aids and cognitive training. Results, budget, staff ratios, tips for resident participation, all will be covered.

  • Rodney Stoops, Administrator, Providence Place Retirement Community

1.45-3pm. How to Educate Consumers to be their own “Brain Fitness Coaches.” Learn how to empower everyone with a brain to make informed brain fitness decisions: help debunk myths, address the lifestyle basics, navigate how to cross-train the brain, self-monitor and plan.

  • Alvaro Fernandez, CEO, SharpBrains