Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News

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Mission & Team

SharpBrains is an independent market research firm tracking health and performance applications of brain science. We prepare market reports, publish consumer guides, produce an annual global and virtual conference, and provide strategic advisory services.

SharpBrains.com, the firm’s educational blog and website, is one of the most popular brain blogs with 100,000+ monthly readers and 45,000+ eNewsletter subscribers.

Our mission is to provide independent analysis and guidance to navigate the growing digital brain health market and pervasive neurotechnology field.

CEO & Editor-in-Chief

Alvaro Fer­nan­dez, named a Young Global Leader, runs Sharp­Brains, an inde­pen­dent mar­ket research firm track­ing applied neu­ro­science. A recognized pub­lic speaker, he has been quoted by The New York Times, The Wall Street Jour­nal, CNN, Reuters, and Asso­ci­ated Press, among oth­ers. Alvaro is the Editor-in-chief of seminal market reports on Pervasive Neurotechnology and Digital Brain Health, and co-author of the book The Sharp­Brains Guide to Brain Fit­ness. He enjoys serving in the World Economic Forum’s Council on the Future of Human Enhancement, and in the Global Teacher Prize Academy run by the Varkey Foundation. Alvaro holds an MBA and MA in Edu­ca­tion from Stan­ford Uni­ver­sity and a BA in Eco­nom­ics from Uni­ver­si­dad de Deusto, in his native Spain. LinkedIn Profile: Alvaro Fernandez.

Sci­en­tific Advi­sory Board

Baba Shiv is an Asso­ciate Pro­fes­sor of Mar­ket­ing at Stan­ford Busi­ness School. His research is in the area of con­sumer deci­sion mak­ing and deci­sion neu­ro­science, with spe­cific empha­sis on the role of emo­tion in deci­sion mak­ing, the neu­ro­log­i­cal bases of emo­tion, and non­con­scious men­tal processes in deci­sion mak­ing. An Asso­ciate Edi­tor of the Jour­nal of Con­sumer Research and on the edi­to­r­ial board of the Jour­nal of Con­sumer Psy­chol­ogy and the Jour­nal of Mar­ket­ing Research, Pro­fes­sor Shiv has also served as a con­sul­tant for sev­eral mar­ket­ing, law and invest­ment firms.

Dr. Carl Eis­dor­fer is the Direc­tor of the Cen­ter on Aging at the Uni­ver­sity of Miami School of Med­i­cine; and Co-Director of the Cen­ter for Research and Edu­ca­tion on Aging and Tech­nol­ogy Enhance­ment. He has authored over 315 sci­en­tific arti­cles pri­mar­ily in aging. He has served as Pres­i­dent of the Geron­to­log­i­cal Soci­ety of Amer­ica, the Amer­i­can Soci­ety on Aging, and the Amer­i­can Fed­er­a­tion of Aging Research. Dr. Eis­dor­fer received his B.A., M.A. and Ph.D. from New York Uni­ver­sity and his M.D. and Psy­chi­atric train­ing from Duke University.

Dr. Elkhonon Gold­berg is an author, sci­en­tist, edu­ca­tor and clin­i­cian, inter­na­tion­ally renowned for his clin­i­cal work, research, writ­ings and teach­ing in neu­ropsy­chol­ogy and cog­ni­tive neu­ro­science. He is a Clin­i­cal Pro­fes­sor of Neu­rol­ogy at New York Uni­ver­sity School of Med­i­cine, and Diplo­mate of The Amer­i­can Board of Pro­fes­sional Psy­chol­ogy in Clin­i­cal Neu­ropsy­chol­ogy. A stu­dent and close asso­ciate of the great neu­ropsy­chol­o­gist Alexan­der Luria, Dr. Gold­berg has con­tin­ued to advance Luria’s sci­en­tific and clin­i­cal tra­di­tion, and writ­ten pop­u­lar sci­ence books such as The Exec­u­tive Brain and The Wis­dom Para­dox.

Dr. Joaquin Fuster is Pro­fes­sor of Psy­chi­a­try and Biobe­hav­ioral Sci­ences at the Neu­ropsy­chi­atric Insti­tute and Brain Research Insti­tute of Uni­ver­sity of Cal­i­for­nia at Los Ange­les’ School of Med­i­cine. Fuster’s long research career has had wide-ranging impli­ca­tions for our under­stand­ing of the brain mech­a­nisms of cognition.

Dr. Ken­neth Kosik is the Co-Director, Neu­ro­science Research Insti­tute at the Uni­ver­sity of Cal­i­for­nia Santa Bar­bara. From 1980 until 2005 he held var­i­ous appoint­ments at the Har­vard Med­ical School where he became Pro­fes­sor of Neu­rol­ogy and Neu­ro­science in 1996. He has received a Whitaker Health Sci­ences Award from Mass­a­chu­setts Insti­tute of Tech­nol­ogy, a Met­ro­pol­i­tan Life Foun­da­tion Med­ical Award, the Derek Denny-Brown Neu­ro­log­i­cal Scholar Award from the Amer­i­can Neu­ro­log­i­cal Asso­ci­a­tion, the Zenith Award from the Alzheimer’s Asso­ci­a­tion, and a NASA Group Achieve­ment Award to the Neu­ro­lab Sci­ence Team.