What We do
SharpBrains is an independent market research firm and think tank helping organizations and individuals navigate the emerging brain fitness and applied neuroscience field. We maintain an annual state-of-the market report series, publish consumer guides to inform decision-making, produce an annual global and virtual professional conference.
SharpBrains.com, the firm’s educational blog and website, is one of the most popular brain blogs with 100,000+ monthly readers and 45,000+ eNewsletter subscribers.
Our mission is to provide independent, research-based, information and guidance to navigate the growing cognitive and brain fitness market.
Our Founding Team
Alvaro Fernandez, named a Young Global Leader in 2012 by the World Economic Forum, is the CEO of SharpBrains.com, a leading independent market research and think tank tracking health and productivity applications of neuroscience. He has been quoted by The New York Times, The Wall Street Journal, CNN, Reuters, and Associated Press, among others. Mr. Fernandez is the editor-in-chief of the new market report “The Digital Brain Health Market 2012–2020: Web-based, mobile and biometrics-based technology to assess, monitor and enhance cognition and brain functioning,” and the co-author of “The SharpBrains Guide to Brain Fitness,” recognized as a “Best Book” by AARP. He also wrote the acclaimed article Preparing Society for the Cognitive Age, published in Frontiers in Neuroscience, The Business and Ethics of the Brain Fitness Boom, published in Generations, and co-authored The Global Agenda Council on the Ageing Society: Policy Principles, published in Global Policy. Alvaro has an MBA and MA in Education from Stanford University. Detailed LinkedIn Profile: Alvaro Fernandez.
Dr. Elkhonon Goldberg is SharpBrains’ co-founder and Chief Scientific Advisor. He leads SharpBrains Scientific Advisory Board. Dr. Goldberg is an author, scientist, educator and clinician, internationally renowned for his clinical work, research, writings and teaching in neuropsychology and cognitive neuroscience. He is a Clinical Professor of Neurology at New York University School of Medicine, and Diplomate of The American Board of Professional Psychology in Clinical Neuropsychology. A student and close associate of the great neuropsychologist Alexander Luria, Dr. Goldberg has continued to advance Luria’s scientific and clinical tradition, and written popular science books such as The Executive Brain: Frontal Lobes and The Civilized Mind and The Wisdom Paradox: How Your Mind Can Grow Stronger As Your Brain Grows Older. He is the the co-author of “The SharpBrains Guide to Brain Fitness,” recognized as a “Best Book” by AARP.