Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News

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Our Mission, Team and Advisory Board

What We do

SharpBrains is an independent market research firm tracking health and performance applications of brain science. We prepare market reports, publish consumer guides, produce an annual global and virtual professional conference and provide strategic advisory services.

SharpBrains.com, the firm’s educational blog and website, is one of the most popular brain blogs with 100,000+ monthly readers and 45,000+ eNewsletter subscribers.

Our Mission

Our mission is to provide independent, research-based, information and guidance to navigate the growing cognitive and brain fitness market.

CEO & Editor-in-Chief

Alvaro Fer­nan­dez, named a Young Global Leader by the World Eco­nomic Forum, runs Sharp­Brains, an inde­pen­dent mar­ket research firm track­ing how neu­ro­science and neu­rotech­nol­ogy can improve health and per­for­mance across the lifes­pan. A fre­quent pub­lic speaker, he has been quoted by The New York Times, The Wall Street Jour­nal, CNN, Reuters, and Asso­ci­ated Press, among oth­ers. Alvaro is the Editor-in-chief of the new report Pervasive Neurotechnology: A Groundbreaking Analysis of 10,000+ Patent Filings Transforming Medicine, Health, Entertainment and Business, and co-author of “The Sharp­Brains Guide to Brain Fit­ness: How to Opti­mize Brain Health and Per­for­mance at Any Age”. He holds an MBA and MA in Edu­ca­tion from Stan­ford Uni­ver­sity and a BA in Eco­nom­ics from Uni­ver­si­dad de Deusto, in his native Spain. Detailed LinkedIn Profile: Alvaro Fernandez.

 

 

Sci­en­tific Advi­sory Board

Dr. Carl Eis­dor­fer is the Direc­tor of the Cen­ter on Aging at the Uni­ver­sity of Miami School of Med­i­cine; and Co-Director of the Cen­ter for Research and Edu­ca­tion on Aging and Tech­nol­ogy Enhance­ment. He has authored over 315 sci­en­tific arti­cles pri­mar­ily in aging. He has served as Pres­i­dent of the Geron­to­log­i­cal Soci­ety of Amer­ica, the Amer­i­can Soci­ety on Aging, and the Amer­i­can Fed­er­a­tion of Aging Research. Dr. Eis­dor­fer received his B.A., M.A. and Ph.D. from New York Uni­ver­sity and his M.D. and Psy­chi­atric train­ing from Duke University.

Dr. Joaquin Fuster is Pro­fes­sor of Psy­chi­a­try and Biobe­hav­ioral Sci­ences at the Neu­ropsy­chi­atric Insti­tute and Brain Research Insti­tute of Uni­ver­sity of Cal­i­for­nia at Los Ange­les’ School of Med­i­cine. Fuster’s long research career has had wide-ranging impli­ca­tions for our under­stand­ing of the brain mech­a­nisms of cognition.

Dr. Elkhonon Gold­berg is an author, sci­en­tist, edu­ca­tor and clin­i­cian, inter­na­tion­ally renowned for his clin­i­cal work, research, writ­ings and teach­ing in neu­ropsy­chol­ogy and cog­ni­tive neu­ro­science. He is a Clin­i­cal Pro­fes­sor of Neu­rol­ogy at New York Uni­ver­sity School of Med­i­cine, and Diplo­mate of The Amer­i­can Board of Pro­fes­sional Psy­chol­ogy in Clin­i­cal Neu­ropsy­chol­ogy. A stu­dent and close asso­ciate of the great neu­ropsy­chol­o­gist Alexan­der Luria, Dr. Gold­berg has con­tin­ued to advance Luria’s sci­en­tific and clin­i­cal tra­di­tion, and writ­ten pop­u­lar sci­ence books such as The Exec­u­tive Brain and The Wis­dom Para­dox.

Dr. Ken­neth Kosik is the Co-Director, Neu­ro­science Research Insti­tute at the Uni­ver­sity of Cal­i­for­nia Santa Bar­bara. From 1980 until 2005 he held var­i­ous appoint­ments at the Har­vard Med­ical School where he became Pro­fes­sor of Neu­rol­ogy and Neu­ro­science in 1996. He has received a Whitaker Health Sci­ences Award from Mass­a­chu­setts Insti­tute of Tech­nol­ogy, a Met­ro­pol­i­tan Life Foun­da­tion Med­ical Award, the Derek Denny-Brown Neu­ro­log­i­cal Scholar Award from the Amer­i­can Neu­ro­log­i­cal Asso­ci­a­tion, the Zenith Award from the Alzheimer’s Asso­ci­a­tion, and a NASA Group Achieve­ment Award to the Neu­ro­lab Sci­ence Team.

Baba Shiv is an Asso­ciate Pro­fes­sor of Mar­ket­ing at Stan­ford Busi­ness School. His research is in the area of con­sumer deci­sion mak­ing and deci­sion neu­ro­science, with spe­cific empha­sis on the role of emo­tion in deci­sion mak­ing, the neu­ro­log­i­cal bases of emo­tion, and non­con­scious men­tal processes in deci­sion mak­ing. His recent work exam­ines the poten­tial for non­con­scious placebo effects related to pric­ing and the empir­i­cal valid­ity of the adage, “Eat­ing Whets the Appetite,”. An Asso­ciate Edi­tor of the Jour­nal of Con­sumer Researchand on the edi­to­r­ial board of the Jour­nal of Con­sumer Psy­chol­ogy and the Jour­nal of Mar­ket­ing Research, Pro­fes­sor Shiv has also served as a con­sul­tant for sev­eral mar­ket­ing, law and invest­ment firms.

Dr. Robert Syl­wester is an Emer­i­tus Pro­fes­sor of Edu­ca­tion at the Uni­ver­sity of Ore­gon, inter­ested in the edu­ca­tional impli­ca­tions of new devel­op­ments in sci­ence and tech­nol­ogy. He is the author of sev­eral books and many jour­nal arti­cles. His most recent book is The Ado­les­cent Brain: Reach­ing for Auton­omy. The Edu­ca­tion Press Asso­ci­a­tion of Amer­ica has given him two Dis­tin­guished Achieve­ment Awards for his syn­the­ses of cog­ni­tive sci­ence research, pub­lished in Edu­ca­tional Lead­er­ship.