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The SharpBrains Guide to Brain Fitness

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The SharpBrains Guide to Brain Fitness:
How to Optimize Brain Health and Performance at Any Age

  • Lan­guage: Eng­lish.
  • Oth­er edi­tions: EspañolJapan­esePol­ish.
  • Pub­lish­er: Sharp­Brains Incor­po­rat­ed; 2 edi­tion (April 2013)
  • For­mat: Soft­cov­er, eBook

Book Description:

Mod­ern life places extra­or­di­nary demands on our brains. Not only do we live longer than ever before, but we must con­stant­ly adapt to com­plex and rapid­ly evolv­ing per­son­al and pro­fes­sion­al real­i­ties. Yet, we often ignore our most pre­cious resource to do so: our brain.

The Sharp­Brains Guide to Brain Fit­ness cuts through the clut­ter of mis­con­cep­tions, super­fi­cial and con­flict­ing media cov­er­age, and aggres­sive mar­ket­ing claims, to help read­ers dis­cov­er what real­ly works, and what doesn’t, to improve brain health and per­for­mance at any age, to delay or pre­vent cog­ni­tive decline, and become smarter con­sumers of both media cov­er­age and sci­en­tif­ic research in the process.

With use­ful, prag­mat­ic and per­son­al­ized tips and sug­ges­tions that are easy to imple­ment, the Sharp­Brains Guide offers a ground­break­ing new approach for self-assess­ing cur­rent brain fit­ness needs and iden­ti­fy­ing the most rel­e­vant and evi­dence-based meth­ods to pre­serve and enhance brain func­tion through­out life. Whether your goal is to become more resilient, enhance mem­o­ry, ward off Alzheimer’s dis­ease, or sim­ply improve men­tal focus to per­form bet­ter at work, this how-to guide shows you exact­ly how to “use it or lose it.”

This new and much-expand­ed edi­tion of the guide AARP named a Best Book on Brain Fit­ness com­bines a user-friend­ly tuto­r­i­al on how the brain works with advice on how to choose and inte­grate lifestyle changes and research-based brain train­ing. Fea­tur­ing an inde­pen­dent analy­sis of hun­dreds of sci­en­tif­ic stud­ies pub­lished in the last 10 years, the book also includes in-depth inter­views with 20 lead­ing sci­en­tists who often chal­lenge con­ven­tion­al wis­dom and pre­vail­ing brain health think­ing and care.

A thought-pro­vok­ing, prac­ti­cal and cap­ti­vat­ing read, the Sharp­Brains Guide makes the fas­ci­nat­ing and com­plex sub­ject of brain func­tion and neu­ro­plas­tic­i­ty easy to digest with its com­mon sense approach. It’s time to rethink, and to tru­ly apply, “use it or lose it.”

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Authors:

Alvaro Fernandez(co-author) Alvaro Fer­nan­dez, named a Young Glob­al Leader by the World Eco­nom­ic Forum in 2012, is the CEO of Sharp­Brains, a lead­ing inde­pen­dent mar­ket research and think tank track­ing health and well-being appli­ca­tions of neu­ro­science. He has been quot­ed by The New York Times, The Wall Street Jour­nal, CNN, Reuters, and Asso­ci­ated Press, among oth­ers. Alvaro pro­duces the annu­al Sharp­Brains Vir­tu­al Sum­mit –the lead­ing vir­tu­al con­fer­ence gath­er­ing hun­dreds of brain sci­en­tists and experts world­wide– and is a rec­og­nized speak­er on brain health inno­va­tion. He start­ed his career at McK­in­sey & Co, and led the launch and turn-around of sev­eral edu­ca­tion-relat­ed start-ups. Alvaro has an MBA and MA in Edu­ca­tion from Stan­ford Uni­ver­sity, and a BA in Eco­nom­ics from Uni­ver­si­dad de Deusto.

Dr. Elkhonon Goldberg(co-author) Elkhonon Gold­berg, Ph.D., is an author, sci­en­tist, edu­ca­tor and clin­i­cian, inter­na­tion­al­ly renowned for his clin­i­cal work, research, writ­ing and teach­ing in neu­ropsy­chol­o­gy and cog­ni­tive neu­ro­science. Dr. Gold­berg is a Clin­i­cal Pro­fes­sor, Depart­ment of Neu­rol­o­gy at New York Uni­ver­si­ty School of Med­i­cine, and Diplo­mate of The Amer­i­can Board of Pro­fes­sion­al Psy­chol­o­gy in Clin­i­cal Neu­ropsy­chol­o­gy. A stu­dent and close asso­ciate of the great neu­ropsy­chol­o­gist Alexan­der Luria, Dr. Gold­berg has con­tin­ued to advance Luria’s sci­en­tif­ic and clin­i­cal tra­di­tion, and writ­ten pop­u­lar sci­ence books such as The Exec­u­tive Brain: Frontal Lobes and The Civ­i­lized Mind and The Wis­dom Para­dox: How Your Mind Can Grow Stronger As Your Brain Grows Old­er.

Pascale Michelon(with) Pas­cale Mich­e­lon, Ph.D. in Cog­ni­tive Psy­chol­o­gy, is a sci­en­tist, edu­ca­tor and writer. Dr. Mich­e­lon start­ed her career as a Research Sci­en­tist at Wash­ing­ton Uni­ver­si­ty in Saint Louis where she con­duct­ed behav­ioral and neu­roimag­ing stud­ies to bet­ter under­stand how the brain process­es and mem­o­rizes visu­al infor­ma­tion. She is now an Adjunct Fac­ul­ty at Wash­ing­ton Uni­ver­si­ty.

 

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About SharpBrains

As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters and more, SharpBrains is an independent market research firm tracking health and performance applications of brain science.

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