Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News


Webinar & Book Club Discussions

The goal of The Sharp­Brains Guide to Brain Fit­ness is to inform read­ers, but also to stim­u­late a much need­ed debate to con­tribute to our col­lec­tive brain fit­ness.

Free Brain Fitness Webinar

Dr. Elkhonon Gold­berg and Alvaro Fer­nan­dez, co-authors of The Sharp­Brains Guide to Brain Fit­ness, will cov­er the main high­lights from this new book and address the ques­tions sub­mit­ted by read­ers.

When: Tues­day July 21st, 10am Pacif­ic Time; 1pm East­ern Time.

How to Reg­is­ter: Click HERE for more infor­ma­tion and to Reg­is­ter.

Book Club Discussion Guide

We encour­age book clubs to read and dis­cuss the book, and sug­gest the 10 ques­tions below to kick­start the con­ver­sa­tion.

Book: The Sharp­Brains Guide to Brain Fit­ness, by Alvaro Fer­nan­dez and Dr. Elkhonon Gold­berg.

Descrip­tion: The Sharp­Brains Guide com­bines expert, inde­pen­dent advice with 18 in-depth inter­views with sci­en­tists to present a thought-pro­vok­ing and infor­ma­tive per­spec­tive on the impor­tance of brain fit­ness. This is the first book to offer guid­ance on how to nav­i­gate the grow­ing amount of brain fit­ness-relat­ed research and prod­ucts. You can use these book club dis­cus­sion ques­tions to help your book club, friends or col­leagues delve deep­er into the top­ics dis­cussed in The Sharp­Brains Guide and, along the way, con­tribute to our col­lec­tive brain fit­ness.

1. What have you been doing over the last cou­ple of years to help main­tain your brain in top shape?
2. Please describe what you have learned about your brain that has sur­prised you the most.
3. Before read­ing this book, what did you think about what “Use It or Lose It” mean? And what do you think now?
4. Why do we, as a soci­ety, often pay more atten­tion to car main­te­nance (clean­ing, check-ups, gas, oil changes…) than to how to main­tain our brains in good shape? Will this change, and why or why not?
5. What are some of the main men­tal abil­i­ties to nur­ture beyond mem­o­ry? And why may doing so result in a bet­ter mem­o­ry?
6. What inter­views did you enjoy the most? Why do some sci­en­tists say things that seem to con­tra­dict what oth­er sci­en­tists say?
7. Is the brain val­ue of doing 25 cross­word puz­zles dif­fer­ent depend­ing on whether those are our first ever 25 puz­zles or whether we already have done 10,000 puz­zles before? Why?
8. What are some types of men­tal exer­cise or brain train­ing, and what may they be best for?
9. Do you feel bet­ter equipped now to under­stand, com­pare and eval­u­ate the claims of dif­fer­ent prod­ucts? How could this guide be improved?
10. How can this emerg­ing field of brain fit­ness affect the way you per­form your job in the future?

We invite you to sub­mit your answers to these ques­tions via this Con­tact Us Form. At the end of every month we will review all answers sub­mit­ted and, with your per­mis­sion, pub­lish the best answers here.

Order Book at
SharpBrains Guide to Brain Fitness. The Book Click


to order at
Print Edi­tion, $24.95

Order Kin­dle Edi­tion
SharpBrains Guide to Brain Fitness. The Book Click


to order at,
Kin­dle Edi­tion, $9.99

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About SharpBrains

As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters, and more, SharpBrains is an independent market research firm and think tank tracking health and performance applications of brain science.