Brain Fitness Market

Here you have Sharp­Brains’ 5 most pop­u­lar arti­cles on the brain fit­ness mar­ket since 2006. Remem­ber that you can sub­scribe to our free month­ly Newslet­ter to receive new arti­cles on the topic.

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1.
 Top 10 Brain Fitness/ Train­ing Predictions
- By Alvaro Fer­nan­dez
In an emerg­ing mar­ket like this, it is dif­fi­cult to make pre­cise pro­jec­tions. Here we point out a num­ber of trends that exec­u­tives, con­sumers, pub­lic pol­i­cy mak­ers, and the media should watch close­ly in the com­ing years, as brain  fit­ness and train­ing becomes main­stream, new tools appear, and an ecosys­tem grows around it.[…]
2.
 Report: State of the Mar­ket 2009
- By Alvaro Fernandez
This 150-page report finds sus­tained growth in the brain fit­ness soft­ware mar­ket (from $225m in 2007 to $265m in 2008) and promis­ing seeds for future growth, com­bined with increased con­fu­sion giv­en aggres­sive mar­ket­ing claims and lack of edu­ca­tion and stan­dards. The report includes, for the first time:[…]
3.
 Pro­gram Eval­u­a­tion Checklist
- By Alvaro Fernandez
 To help con­sumers and pro­fes­sion­als nav­i­gate through the grow­ing num­ber of pro­grams mak­ing “brain fit­ness” or “brain train­ing” claims, we have pub­lished this Pro­gram Eval­u­a­tion Check­list […]
4.
 The Brain Fit­ness Mar­ket in 2007/2008: An Exec­u­tive Summary
- By Alvaro Fernandez
A spate of recent glob­al news cov­er­age on brain fit­ness and brain train­ing reflects a grow­ing inter­est in nat­ur­al, non drug-based inter­ven­tions to keep our brains sharp as we age. This inter­est is very time­ly, giv­en an aging pop­u­la­tion, increas­ing preva­lence of Alzheimer’s rates, and soar­ing health care costs in the US that place more empha­sis than ever on pre­ven­tion and lifestyle changes. […]
5.
 Top 10 Cog­ni­tive Fit­ness Events of 2008 (Webi­nar)
- By Alvaro Fernandez
 Impor­tant devel­op­ments dur­ing 2008 under­score the sol­id fun­da­men­tals for the con­tin­ued growth of this cat­e­go­ry: pub­lic pol­i­cy ini­tia­tives, wide scale cog­ni­tive assess­ments, mul­ti­ple ven­ture cap­i­tal invest­ments, major ini­tia­tives by insur­ance com­pa­nies, and new pub­lished research. Sharp­Brains fore­casts the mar­ket to grow above $2b by 2015. […]