Mission & Team

Sharp­Brains is an inde­pen­dent mar­ket research firm track­ing health and per­for­mance appli­ca­tions of brain sci­ence. We pre­pare gen­er­al and tai­lored mar­ket reports, pub­lish con­sumer guides, pro­duce an annu­al glob­al and vir­tu­al con­fer­ence, and pro­vide strate­gic advi­so­ry services.

SharpBrains.com, the fir­m’s edu­ca­tion­al blog and web­site, is one of the most pop­u­lar brain blogs with 100,000+ month­ly read­ers and 35,000+ eNewslet­ter subscribers.

Our mis­sion is to pro­vide inde­pen­dent analy­sis and guid­ance to nav­i­gate the grow­ing dig­i­tal brain health mar­ket and per­va­sive neu­rotech­nol­o­gy field.

CEO & Editor-in-Chief

Alvaro Fer­nan­dez, named a Young Glob­al Leader, runs Sharp­Brains, an inde­pen­dent mar­ket research firm track­ing applied neu­ro­science. A rec­og­nized pub­lic speak­er, he has been quot­ed by The New York Times, The Wall Street Jour­nal, CNN, Reuters, and Asso­ci­ated Press, among oth­ers. Alvaro is the Edi­tor-in-chief of sem­i­nal mar­ket reports on Per­va­sive Neu­rotech­nol­o­gy and Dig­i­tal Brain Health, and co-author of the books The Sharp­Brains Guide to Brain Fit­ness and El Cere­bro Que Cura. He enjoys serv­ing in the World Eco­nom­ic Forum’s Coun­cil on the Future of Neu­rotech­nol­o­gy, and in the Glob­al Teacher Prize Acad­e­my run by the Varkey Foun­da­tion. Alvaro holds an MBA and MA in Edu­ca­tion from Stan­ford Uni­ver­sity and a BA in Eco­nom­ics from Uni­ver­si­dad de Deusto, in his native Spain. LinkedIn Pro­file: Alvaro Fer­nan­dez.

Sci­en­tific Advi­sory Board

Baba Shiv is an Asso­ciate Pro­fes­sor of Mar­ket­ing at Stan­ford Busi­ness School. His research is in the area of con­sumer deci­sion mak­ing and deci­sion neu­ro­science, with spe­cific empha­sis on the role of emo­tion in deci­sion mak­ing, the neu­ro­log­i­cal bases of emo­tion, and non­con­scious men­tal process­es in deci­sion mak­ing. An Asso­ciate Edi­tor of the Jour­nal of Con­sumer Research and on the edi­to­r­ial board of the Jour­nal of Con­sumer Psy­chol­ogy and the Jour­nal of Mar­ket­ing Research, Pro­fes­sor Shiv has also served as a con­sul­tant for sev­eral mar­ket­ing, law and invest­ment firms.

Dr. Carl Eis­dor­fer is the Direc­tor of the Cen­ter on Aging at the Uni­ver­sity of Mia­mi School of Med­i­cine; and Co-Direc­tor of the Cen­ter for Research and Edu­ca­tion on Aging and Tech­nol­ogy Enhance­ment. He has authored over 315 sci­en­tific arti­cles pri­mar­ily in aging. He has served as Pres­i­dent of the Geron­to­log­i­cal Soci­ety of Amer­ica, the Amer­i­can Soci­ety on Aging, and the Amer­i­can Fed­er­a­tion of Aging Research. Dr. Eis­dor­fer received his B.A., M.A. and Ph.D. from New York Uni­ver­sity and his M.D. and Psy­chi­atric train­ing from Duke University.

Dr. Elkhonon Gold­berg is an author, sci­en­tist, edu­ca­tor and clin­i­cian, inter­na­tion­ally renowned for his clin­i­cal work, research, writ­ings and teach­ing in neu­ropsy­chol­ogy and cog­ni­tive neu­ro­science. He is a Clin­i­cal Pro­fes­sor of Neu­rol­ogy at New York Uni­ver­sity School of Med­i­cine, and Diplo­mate of The Amer­i­can Board of Pro­fes­sional Psy­chol­ogy in Clin­i­cal Neu­ropsy­chol­ogy. A stu­dent and close asso­ciate of the great neu­ropsy­chol­o­gist Alexan­der Luria, Dr. Gold­berg has con­tin­ued to advance Luria’s sci­en­tific and clin­i­cal tra­di­tion, and writ­ten pop­u­lar sci­ence books such as The Exec­u­tive Brain and The Wis­dom Para­dox.

Dr. Joaquin Fuster is Pro­fes­sor of Psy­chi­a­try and Biobe­hav­ioral Sci­ences at the Neu­ropsy­chi­atric Insti­tute and Brain Research Insti­tute of Uni­ver­sity of Cal­i­for­nia at Los Ange­les’ School of Med­i­cine. Fuster’s long research career has had wide-rang­ing impli­ca­tions for our under­stand­ing of the brain mech­a­nisms of cognition.

Dr. Ken­neth Kosik is the Co-Direc­tor, Neu­ro­science Research Insti­tute at the Uni­ver­sity of Cal­i­for­nia San­ta Bar­bara. From 1980 until 2005 he held var­i­ous appoint­ments at the Har­vard Med­ical School where he became Pro­fes­sor of Neu­rol­ogy and Neu­ro­science in 1996. He has received a Whitak­er Health Sci­ences Award from Mass­a­chu­setts Insti­tute of Tech­nol­ogy, a Met­ro­pol­i­tan Life Foun­da­tion Med­ical Award, the Derek Den­ny-Brown Neu­ro­log­i­cal Schol­ar Award from the Amer­i­can Neu­ro­log­i­cal Asso­ci­a­tion, the Zenith Award from the Alzheimer’s Asso­ci­a­tion, and a NASA Group Achieve­ment Award to the Neu­ro­lab Sci­ence Team.