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Maximize the Cognitive Value of Your Mental Workout

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Phys­i­cal fit­ness. Cognitive/ brain fit­ness. Both require nov­el­ty, vari­ety and chal­lenge. Pro­fes­sor Schlo­mo Breznitz, a sci­en­tif­ic and busi­ness leader in the cog­ni­tive fit­ness field, explains why, elo­quent­ly, below. Per­haps “we want change” real­ly means “we need change”. Enjoy!

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Why are every­day life chal­lenges not suf­fi­cient to keep our brains fit?

– By Prof. Shlo­mo Breznitz

Often, when describ­ing the ben­e­fits of Mind­Fit to brain health, I am asked by peo­ple in the audi­ence whether this soft­ware is real­ly need­ed. After all, so they argue, life pro­vides con­tin­ues cog­ni­tive chal­lenges, which should suf­fice for ensur­ing brain fit­ness. From the moment we wake up until we go to sleep our brains have to attend to com­plex stim­uli, plan many activ­i­ties, some of them quite com­plex, and car­ry us through what­ev­er the day offers. These tasks should pro­vide suf­fi­cient “brain exer­cise” with­out the need to engage in spe­cif­ic men­tal workout.

This line of argu­ment sounds odd­ly famil­iar, since it is an exact dupli­ca­tion of claims made in the recent past against the need for phys­i­cal exer­cise. One jumps into the car and from the car and per­haps even climbs a few stairs before sit­ting in the chair, which should be enough to burn the calo­ries and keep fit.

[Read more…] about Max­i­mize the Cog­ni­tive Val­ue of Your Men­tal Workout

Lifelong Learning and Brain Health Event in San Francisco on May 16

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If you are in the Bay Area, we hope to see you at this event! Feel free to for­ward the invi­ta­tion below to any­one you know who may be interested.

The grow­ing move­ment for improv­ing brain health has brought many inter­est­ed pro­fes­sion­als and inter­est­ed com­mu­ni­ty mem­bers to the table. Shar­ing our infor­ma­tion, activ­i­ties, and planned events to pro­mote brain health increas­es the pow­er of our reach.

Please join us on May 16, 2007 from noon to 1:30pm for a com­pli­men­ta­ry gath­er­ing co-spon­sored by:

Dr. Elkhonon Gold­berg, well-known neu­ro­sci­en­tist and author of The Wis­dom Para­dox: How Your Mind Can Grow Stronger as Your Brain Grows Old­er and Alvaro Fer­nan­dez, CEO and Co-Founder of Sharp­Brains and instruc­tor of the Exer­cis­ing Our Brains class, will pro­vide an overview of the sci­ence and trends behind the emerg­ing brain fit­ness field.

Please bring infor­ma­tion on your work and events to share with oth­ers inter­est­ed in brain health.

Where: SFSU OLLI (835 Mar­ket Street, 6th Floor, San Fran­cis­co, Room 675)
When: Wednes­day, May 16, 12–1:30 pm
What: A chance for net­work­ing with [Read more…] about Life­long Learn­ing and Brain Health Event in San Fran­cis­co on May 16