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Maximize the Cognitive Value of Your Mental Workout

February 21, 2008 by Alvaro Fernandez

Phys­i­cal fit­ness. Cognitive/ brain fit­ness. Both require nov­el­ty, vari­ety and chal­lenge. Pro­fes­sor Schlo­mo Breznitz, a sci­en­tif­ic and busi­ness leader in the cog­ni­tive fit­ness field, explains why, elo­quent­ly, below. Per­haps “we want change” real­ly means “we need change”. Enjoy!

————————

Why are every­day life chal­lenges not suf­fi­cient to keep our brains fit?

– By Prof. Shlo­mo Breznitz

Often, when describ­ing the ben­e­fits of Mind­Fit to brain health, I am asked by peo­ple in the audi­ence whether this soft­ware is real­ly need­ed. After all, so they argue, life pro­vides con­tin­ues cog­ni­tive chal­lenges, which should suf­fice for ensur­ing brain fit­ness. From the moment we wake up until we go to sleep our brains have to attend to com­plex stim­uli, plan many activ­i­ties, some of them quite com­plex, and car­ry us through what­ev­er the day offers. These tasks should pro­vide suf­fi­cient “brain exer­cise” with­out the need to engage in spe­cif­ic men­tal workout.

This line of argu­ment sounds odd­ly famil­iar, since it is an exact dupli­ca­tion of claims made in the recent past against the need for phys­i­cal exer­cise. One jumps into the car and from the car and per­haps even climbs a few stairs before sit­ting in the chair, which should be enough to burn the calo­ries and keep fit.

[Read more…] about Max­i­mize the Cog­ni­tive Val­ue of Your Men­tal Workout

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Filed Under: Brain/ Mental Health, Technology & Innovation Tagged With: attention, brain, brain-exercise, brain-fitness-software, brain-workout, brains-fit, cognifit, cognitive-fitness, cognitive-skills, Cognitive-Training, cognitive-value, cognitive-workout, deliberate-exercise, develop-routines, intelectual-activities, mentally-effortful, MindFit, musical-instrument, NIH, Pattern-Recognition, Physical-Exercise, physical-workout, Safe-driving, Schlomo-Breznitz, Stress, University-of-Haifa, word-recognition

Lifelong Learning and Brain Health Event in San Francisco on May 16

May 2, 2007 by Caroline Latham

If you are in the Bay Area, we hope to see you at this event! Feel free to for­ward the invi­ta­tion below to any­one you know who may be interested.


The grow­ing move­ment for improv­ing brain health has brought many inter­est­ed pro­fes­sion­als and inter­est­ed com­mu­ni­ty mem­bers to the table. Shar­ing our infor­ma­tion, activ­i­ties, and planned events to pro­mote brain health increas­es the pow­er of our reach.

Please join us on May 16, 2007 from noon to 1:30pm for a com­pli­men­ta­ry gath­er­ing co-spon­sored by:

  • The Amer­i­can Soci­ety on Aging (Nan­cy Cerid­wyn will make some remarks),
  • The Osh­er Life­long Learn­ing Insti­tutes (OLLI) at San Fran­cis­co State Uni­ver­si­ty and Uni­ver­si­ty of Cal­i­for­nia at Berke­ley, and
  • Sharp­Brains.

Dr. Elkhonon Gold­berg, well-known neu­ro­sci­en­tist and author of The Wis­dom Para­dox: How Your Mind Can Grow Stronger as Your Brain Grows Old­er and Alvaro Fer­nan­dez, CEO and Co-Founder of Sharp­Brains and instruc­tor of the Exer­cis­ing Our Brains class, will pro­vide an overview of the sci­ence and trends behind the emerg­ing brain fit­ness field.

Please bring infor­ma­tion on your work and events to share with oth­ers inter­est­ed in brain health.

Where: SFSU OLLI (835 Mar­ket Street, 6th Floor, San Fran­cis­co, Room 675)
When: Wednes­day, May 16, 12–1:30 pm
What: A chance for net­work­ing with [Read more…] about Life­long Learn­ing and Brain Health Event in San Fran­cis­co on May 16

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Filed Under: Brain/ Mental Health, Technology & Innovation Tagged With: bcg, book, Brain-Fitness, Brain-health, Brain-Training, brett-steenbarger, Ellison-Medical-Foundation, Events, heartmath, improve-brain-health, Lifelong-learning, mental-fitness-training, musical-instrument, NIH, OLLI, physical-workout, Schlomo-Breznitz, strategic-consulting, traveler-IQ, word-recognition

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