University-of-Haifa

Maximize the Cognitive Value of Your Mental Workout

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Phys­i­cal fit­ness. Cognitive/ brain fit­ness. Both require nov­el­ty, vari­ety and chal­lenge. Pro­fes­sor Schlo­mo Breznitz, a sci­en­tif­ic and busi­ness leader in the cog­ni­tive fit­ness field, explains why, elo­quent­ly, below. Per­haps “we want change” real­ly means “we need change”. Enjoy!

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Why are every­day life chal­lenges not suf­fi­cient to keep our brains fit?

– By Prof. Shlo­mo Breznitz

Often, when describ­ing the ben­e­fits of Mind­Fit to brain health, I am asked by peo­ple in the audi­ence whether this soft­ware is real­ly need­ed. After all, so they argue, life pro­vides con­tin­ues cog­ni­tive chal­lenges, which should suf­fice for ensur­ing brain fit­ness. From the moment we wake up until we go to sleep our brains have to attend to com­plex stim­uli, plan many activ­i­ties, some of them quite com­plex, and car­ry us through what­ev­er the day offers. These tasks should pro­vide suf­fi­cient “brain exer­cise” with­out the need to engage in spe­cif­ic men­tal workout.

This line of argu­ment sounds odd­ly famil­iar, since it is an exact dupli­ca­tion of claims made in the recent past against the need for phys­i­cal exer­cise. One jumps into the car and from the car and per­haps even climbs a few stairs before sit­ting in the chair, which should be enough to burn the calo­ries and keep fit.

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Brain Exercise for the Frontal lobes: the McKinsey Mind

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My first full-time job was as a strate­gic con­sul­tant at McK­in­sey & Com­pa­ny. A very intense 2‑year learn­ing experience.

Their Alum­ni News Ser­vice recent­ly inter­viewed me and pub­lished this great arti­cle on Sharp­Brains. The writer does a superb job of pro­vid­ing an overview of what we do, so I rec­om­mend you read it. I’d like to empha­size the fol­low­ing quotes for any­one look­ing for jobs these days, so that “brain exer­cise” is part of the equation:

  • “Alvaro has some very high praise for the men­tal gym­nas­tics that the McK­in­sey expe­ri­ence pro­vides.  Giv­en that the frontal lobes in our brain (behind the fore­head) only mature in our late 20s, he says, the jobs we take in our ear­ly and mid-20s are very impor­tant not only for our career prospects, but also for our brain devel­op­ment fit­ness. This is the stage in our life where, con­scious­ly or not, we can improve our deci­sion-mak­ing, ini­tia­tive and self-reg­u­la­tion abil­i­ties, all of which lit­er­al­ly affect the phys­i­cal growth of our frontal lobes in a sig­nif­i­cant way.”
  • “Join­ing McK­in­sey as a BA is lit­er­al­ly like join­ing a brain gym, Alvaro says. “The demands of the McK­in­sey mod­el. [Read more…] about Brain Exer­cise for the Frontal lobes: the McK­in­sey Mind