tipping-point

Brain fitness & training heads towards its tipping point

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How do you know when some­thing is fast mov­ing towards a Glad­wellian tip­ping point? When health insur­ance com­pa­nies and pub­lic pol­i­cy mak­ers launch sig­nif­i­cant initiatives.

For exam­ple, the gov­ern­ment of Ontario recent­ly announced a $10 mil­lion invest­ment with Bay­crest Research Cen­tre who will part­ner with MaRS Ven­ture Group to devel­op and com­mer­cialise brain fit­ness tech­nolo­gies. The invest­ment was matched by an addi­tion­al $10 mil­lion from pri­vate sources.

Anoth­er impor­tant devel­op­ment was the $18 mil­lion agree­ment between the Aus­tralian-based Brain Resource Com­pa­ny (ASX:BRC) and OptumHealth in the US. This will allow for the pro­vi­sion of web-based cog­ni­tive assess­ments as part of a clin­i­cian’s deci­sion sup­port systems.

These are some ini­tia­tives cov­ered in a webi­nar Top Ten Cog­ni­tive Fit­ness Events of 2008 pre­sent­ed in Decem­ber for Sharp­Brains’ clients. Alvaro Fer­nan­dez described the state of play and main dri­vers behind the growth of the bur­geon­ing brain fit­ness mar­ket — which I will try and sum­ma­rize here.

The key dri­vers seem to be [Read more…] about Brain fit­ness & train­ing heads towards its tip­ping point

Brain Fitness for Baby Boomers

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One of the best arti­cles so far on the grow­ing brain fit­ness mar­ket, by the Asso­ci­at­ed Press.

Click Here to check out story:

“This is not just a Nin­ten­do-fueled fad,” he says. “The brain fit­ness mar­ket passed a tip­ping point in 2007 thanks to the con­ver­gence of a very proac­tive boomer gen­er­a­tion hit­ting their 60s.”

Arti­cle: Here. High­ly recommended.

Now, as you read it, please remem­ber the theme of our most recent newslet­ter: Emerg­ing Tools, Not Mag­ic Pills.

And, for all new read­ers who are join­ing us giv­en the extra cov­er­age (CNN, CBS, CHica­go Tri­bune, dozens of oth­er papers and web­sites), let me reprint now an arti­cle I wrote here in February:

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A spate of recent news cov­er­age on brain fit­ness and “brain train­ing” reflects a grow­ing inter­est in nat­ur­al, non-drug-based inter­ven­tions to keep our brains sharp as we age. This inter­est is very time­ly, giv­en the aging pop­u­la­tion, increas­ing Alzheimer’s rates, and soar­ing health care costs that place more empha­sis than ever on pre­ven­tion and chang­ing lifestyle.

[Read more…] about Brain Fit­ness for Baby Boomers

Neuroplasticity 101 and Brain Health Glossary

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Giv­en the grow­ing num­ber of arti­cles in the pop­u­lar press men­tion­ing words such as “neu­ro­plas­tic­i­ty”, “fMRI” and “cog­ni­tive reserve”, let’s review some key find­ings, con­cepts and terms.

First, a pre­scient quote by Span­ish neu­ro­sci­en­tist San­ti­a­go Ramon y Cajal (1852–1934): “Every man can, if he so desires, become the sculp­tor his own brain”.

fmri.jpgThanks to new neu­roimag­ing tech­niques, regard­ed “as impor­tant for neu­ro­science as tele­scopes were for astron­o­my, neu­ro­sci­en­tists and cog­ni­tive psy­chol­o­gists have been find­ing that the brain has a num­ber of “core capac­i­ties” and “men­tal mus­cles” that can be exer­cised through nov­el­ty, vari­ety and prac­tice, and that exer­cis­ing our brain can influ­ence the gen­er­a­tion of new neu­rons and their con­nec­tions. Brain exer­cise is being rec­og­nized, there­fore, as a crit­i­cal pil­lar of brain health, togeth­er with nutri­tion, phys­i­cal exer­cise and stress management.

Pre­vi­ous beliefs about our brain and how it works have been proven false. Some beliefs that have been debunked include claims that adult brains can not cre­ate new neu­rons (shown to be false by Berke­ley sci­en­tists Mar­i­an Dia­mond and Mark Rosen­zweig, and Salk Insti­tute’s Fred Gage), notions that work­ing mem­o­ry has a max­i­mum lim­it of 6 or 7 items (debunked by Karolin­s­ka Insti­tute Torkel Kling­berg), and assump­tions that the brain’s basic process­es can not be reor­ga­nized by repeat­ed prac­tice (UCS­F’s Drs. Paula Tal­lal and Michael Merzenich). The “men­tal mus­cles” we can train include atten­tion, stress and emo­tion­al man­age­ment, mem­o­ry, visual/ spa­tial, audi­to­ry process­es and lan­guage, motor coor­di­na­tion and exec­u­tive func­tions like plan­ning and problem-solving.

Men­tal stim­u­la­tion is impor­tant if done in the right sup­port­ive and engag­ing envi­ron­ment. Stan­ford’s Robert Sapol­sky has proven that chron­ic stress and cor­ti­cal inhi­bi­tion, which may be aggra­vat­ed due to imposed men­tal stim­u­la­tion, may prove coun­ter­pro­duc­tive. Hav­ing the right moti­va­tion is essential.

A sur­pris­ing and promis­ing area of sci­en­tif­ic inquiry is Mind­ful­ness-Based Stress Reduc­tion (MBSR). An increas­ing num­ber of neu­ro­sci­en­tists (such as Uni­ver­si­ty of Wis­con­sin-Madis­on’s Richard David­son) are inves­ti­gat­ing the abil­i­ty of trained med­i­ta­tors to devel­op and sus­tain atten­tion and visu­al­iza­tions and to work pos­i­tive­ly with pow­er­ful emo­tion­al states and stress through the direct­ed men­tal process­es of med­i­ta­tion practices.

And now, some keywords:

Brain Fit­ness Pro­gram: struc­tured set of brain exer­cis­es, usu­al­ly com­put­er-based, designed to train spe­cif­ic brain areas and process­es in tar­get­ed ways.

Chron­ic Stress: ongo­ing, long-term stress, which blocks the for­ma­tion of new neu­rons and [Read more…] about Neu­ro­plas­tic­i­ty 101 and Brain Health Glossary