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AARP, TINA.org and the National Consumers League join forces to challenge Prevagen memory improvement claims

Cred­it: TINA.org

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Pre­vagen Mem­o­ry Study Falls Short (Truth in Adver­tis­ing):

In 2011, four years after launch­ing Pre­vagen, Wis­con­sin-based Quin­cy Bio­science embarked on a study to prove that the active ingre­di­ent in the sup­ple­ment — apoae­quorin — improves mem­o­ry. It did not yield the results Quin­cy was hop­ing for. In fact, the Madi­son Mem­o­ry Study failed to show a sta­tis­ti­cal­ly sig­nif­i­cant improve­ment in the treat­ment group over the place­bo group — sci­en­tist speak for Pre­vagen wasn’t any bet­ter than a place­bo at improv­ing mem­o­ry. Read the rest of this entry »

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