Braintainment Resources/ Brain.com was a pioneer in the mid-to-late 1990s in the production of cognitive training and brain health assessment software. Their main products, Think Fast and Cognometer, were intended to be used on a home PC to measure and improve mental skills such as memory, attention, [Read more…] about Braintainment Resources ranked #26 Holder of Pervasive Neurotech Intellectual Property*
think fast
Daniel Kahneman on the Need to Think Slow (at times)
So Much for Snap Decisions (The Wall Street Journal):
— “How is it that so many people make decisions that, from their perspective, seem so right—and turn out so wrong? Blame it, in part, on thinking “fast.”
- “On some occasions, when the stakes are high, examining the evidence more systematically—especially the evidence that makes you uncomfortable—is likely to be worthwhile.”
- “This is how scientists often operate in evaluating their own ideas. They imagine a severe reviewer who will be searching for weaknesses in their argument.”
To Learn More:
- Thinking, Fast and Slow (book)
- Great conversation between Daniel Kahneman and Charlie Rose (video)
- Brain Teaser with fun cognitive bias: Consider Linda