Collecting neuro-response data via wearable electroencephalography (EEG) headsets to personalize the presentation of stimuli: Key neurotech patent by Nielsen

By SharpBrains | May 31, 2017
stimulus material

Today we are shar­ing a 2013 patent by The Nielsen Com­pa­ny. (As men­tioned, we are fea­tur­ing foun­da­tion­al Per­va­sive Neu­rotech patents, from old­er to new­er by issue date, to help pre­view emerg­ing neu­rotech­nolo­gies and brain health solu­tions) U.S. Patent No. 8,392,251: Loca­tion aware pre­sen­ta­tion of stim­u­lus mate­r­i­al Assignee(s): The Nielsen Com­pa­ny Inventor(s): Anan­tha Pradeep, Robert T. Knight, Ramachandran…

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Evaluating neural responses via EEG brain data in virtual reality environments: Key neurotechnology patent by The Nielsen Company

By SharpBrains | May 23, 2017
virtual reality

Today we are shar­ing a fas­ci­nat­ing patent by The Nielsen Com­pa­ny, rel­e­vant both for con­sumer research and for home health solu­tions. (As men­tioned, we are fea­tur­ing foun­da­tion­al Per­va­sive Neu­rotech patents, from old­er to new­er by issue date) U.S. Patent No. 8,392,250: Neu­ro-response eval­u­at­ed stim­u­lus in vir­tu­al real­i­ty envi­ron­ments Assignee(s): The Nielsen Com­pa­ny Inventor(s): Anan­tha Pradeep, Robert T. Knight,…

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Neuroimaging as a marketing tool: Key Neurotech Patent #2

By SharpBrains | February 1, 2017

As men­tioned, we are fea­tur­ing a foun­da­tion­al Per­va­sive Neu­rotech patent a day, from old­er to new­er by issue date. Today we are shar­ing a 2000 patent assigned to The Nielsen Com­pa­ny. U.S. Patent No. 6,099,319: Neu­roimag­ing as a mar­ket­ing tool Assignee(s): The Nielsen Com­pa­ny Inventor(s): Ger­ald Zalt­man, Stephen M. Koss­lyn Tech­nol­o­gy Cat­e­go­ry: Hybrid Issue Date: August 8, 2000 SharpBrains’…

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Upcoming market report on Pervasive Neurotechnology

By Alvaro Fernandez | March 2, 2015

Just a quick heads-up to the Sharp­Brains com­mu­ni­ty: we are wrap­ping up a com­pre­hen­sive mar­ket report on Per­va­sive Neu­rotech­nolo­gies (non-inva­­sive, scal­able, poten­tial­ly ubiq­ui­tous). To learn when it becomes avail­able, keep tuned via our e‑Newsletter. See below, in alpha­bet­i­cal order, a few of the orga­ni­za­tions to be pro­filed in the report, giv­en their rel­e­vant intel­lec­tu­al prop­er­ty portfolios…

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