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The Nielsen Company

Collecting neuro-response data via wearable electroencephalography (EEG) headsets to personalize the presentation of stimuli: Key neurotech patent by Nielsen

May 31, 2017 by SharpBrains

stimulus material
– Illus­tra­tive image from U.S. Patent No. 8,392,251

Today we are shar­ing a 2013 patent by The Nielsen Com­pa­ny. (As men­tioned, we are fea­tur­ing foun­da­tion­al Per­va­sive Neu­rotech patents, from old­er to new­er by issue date, to help pre­view emerg­ing neu­rotech­nolo­gies and brain health solutions)

U.S. Patent No. 8,392,251: Loca­tion aware pre­sen­ta­tion of stim­u­lus material

  • Assignee(s): The Nielsen Company
  • Inventor(s): Anan­tha Pradeep, Robert T. Knight, Ramachan­dran Guru­moor­thy, Dev Ratnakar
  • Tech­nol­o­gy Cat­e­go­ry: EEG
  • Issue Date: March 5, 2013

SharpBrains’ Take:

Issued by the same exam­in­er and con­cur­rent­ly with Nielsen’s ‘250 patent, the ‘251 patent great­ly com­ple­ments the Nielsen port­fo­lio, con­sid­er­ing neu­rore­sponse data to stim­u­lus mate­r­i­al based on user-pro­file and loca­tion infor­ma­tion. [Read more…] about Col­lect­ing neu­ro-response data via wear­able elec­troen­cephalog­ra­phy (EEG) head­sets to per­son­al­ize the pre­sen­ta­tion of stim­uli: Key neu­rotech patent by Nielsen

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Filed Under: Brain/ Mental Health, Technology & Innovation Tagged With: brain, brain data, brain health solutions, Brain-health, EEG, electroencephalography, neuro-response data, neuro-technology, neurotechnologies, patent, stimulus material, The Nielsen Company, wearable

Evaluating neural responses via EEG brain data in virtual reality environments: Key neurotechnology patent by The Nielsen Company

May 23, 2017 by SharpBrains

virtual reality
– Illus­tra­tive image from U.S. Patent No. 8,392,250

Today we are shar­ing a fas­ci­nat­ing patent by The Nielsen Com­pa­ny, rel­e­vant both for con­sumer research and for home health solu­tions. (As men­tioned, we are fea­tur­ing foun­da­tion­al Per­va­sive Neu­rotech patents, from old­er to new­er by issue date)

U.S. Patent No. 8,392,250: Neu­ro-response eval­u­at­ed stim­u­lus in vir­tu­al real­i­ty environments

  • Assignee(s): The Nielsen Company
  • Inventor(s): Anan­tha Pradeep, Robert T. Knight, Ramachan­dran Guru­moor­thy, Dev Ratnakar
  • Tech­nol­o­gy Cat­e­go­ry: EEG
  • Issue Date: March 5, 2013

SharpBrains’ Take:

The ‘250 patent is one of Nielsen’s sev­er­al patents that present unique approach­es at the inter­sec­tion of neu­rotech­nol­o­gy and con­sumer research. [Read more…] about Eval­u­at­ing neur­al respons­es via EEG brain data in vir­tu­al real­i­ty envi­ron­ments: Key neu­rotech­nol­o­gy patent by The Nielsen Company

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Filed Under: Brain/ Mental Health, Technology & Innovation Tagged With: brain data, brain feedback, EEG, Neuro-response, neuro-technology, patent, The Nielsen Company, virtual-reality

Neuroimaging as a marketing tool: Key Neurotech Patent #2

February 1, 2017 by SharpBrains

– Illus­tra­tive image from U.S. Patent No. 6,099,319

As men­tioned, we are fea­tur­ing a foun­da­tion­al Per­va­sive Neu­rotech patent a day, from old­er to new­er by issue date. Today we are shar­ing a 2000 patent assigned to The Nielsen Company.

U.S. Patent No. 6,099,319: Neu­roimag­ing as a mar­ket­ing tool

  • Assignee(s): The Nielsen Company
  • Inventor(s): Ger­ald Zalt­man, Stephen M. Kosslyn
  • Tech­nol­o­gy Cat­e­go­ry: Hybrid
  • Issue Date: August 8, 2000

SharpBrains’ Take:

The ‘319 patent is one of Nielsen’s sev­er­al patents that relate to ana­lyz­ing brain data in response to a wide vari­ety of stim­uli for pur­pos­es of eval­u­at­ing the stim­uli, such as dis­cern­ing emo­tion­al respons­es to sen­so­ry inputs. [Read more…] about Neu­roimag­ing as a mar­ket­ing tool: Key Neu­rotech Patent #2

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Filed Under: Brain/ Mental Health, Technology & Innovation Tagged With: brain data, EEG, emotional responses, marketing, neuroimaging, Neurotechnology, patent, The Nielsen Company

Upcoming market report on Pervasive Neurotechnology

March 2, 2015 by Alvaro Fernandez

market reportJust a quick heads-up to the Sharp­Brains com­mu­ni­ty: we are wrap­ping up a com­pre­hen­sive mar­ket report on Per­va­sive Neu­rotech­nolo­gies (non-inva­sive, scal­able, poten­tial­ly ubiq­ui­tous). To learn when it becomes avail­able, keep tuned via our e‑Newsletter.

See below, in alpha­bet­i­cal order, a few of the orga­ni­za­tions to be pro­filed in the report, giv­en their rel­e­vant intel­lec­tu­al prop­er­ty port­fo­lios (pri­mar­i­ly patents). [Read more…] about Upcom­ing mar­ket report on Per­va­sive Neurotechnology

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Filed Under: Brain/ Mental Health, Education & Lifelong Learning, Technology & Innovation Tagged With: Accenture, Advanced Brain Monitoring, Advanced Neuromodulation Systems, BodyMedia, Brainlab, CNS Response, cognifit, CompuMedics, General Electric, Health Hero Network, IBM, intellectual property, Invention Science Fund, Lifewatch Tech, lumos-labs, market-report, McLean Hospital Corp, Medtronic, Microsoft, Natus Medical, Neosync, Neuronetics, NeuroPace, NeuroSky, Neurotechnology, New York University, non-invasive, patents, pervasive, Pervasive Neurotechnology, Philips, Posit-Science, Scientific-Learning, Sedline, Stanford-University, The Nielsen Company, ubiquitous

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