Brain health innovators needs to escape from the “efficiency trap”

By Alvaro Fernandez | July 8, 2020

Fun to (remote­ly) talk at the Start­up Impact Sum­mit in Hong Kong to dis­cuss the lat­est on brain health and men­tal fit­ness and to high­light a key point: in such a rapid­­ly-and-pro­­found­­ly-evolv­ing field, we need to pri­or­i­tize effec­tive­ness over effi­cien­cy; oth­er­wise we sim­ply keep doing –faster, cheap­er– the wrong things time and again. Think of the…

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