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Wellness Coaching for Brain Health and Fitness

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We just received this quote of how a major health sys­tem is using our Brain Fit­ness Mar­ket Report:

“At Sut­ter Health Part­ners we rec­og­nize the impor­tance of brain health and how much the health of the brain and the body are inter­de­pen­dent.  The mar­ket report helped us fur­ther tar­get our coach­ing efforts to inte­grate brain fit­ness and upgrade our entire coach­ing plat­form.  It is easy to read and gives you the indus­try per­spec­tive in a thor­ough yet con­cise man­ner.  I high­ly rec­om­mend it!”

– Mar­garet Sabin, CEO of Sut­ter Health Part­ners and VP, New Prod­uct Devel­op­ment, at Sut­ter Health.

You may won­der, “what is the link between  well­ness coach­ing and brain fitness”?

In prac­tice, good health and well­ness coach­es pro­vide excel­lent brain health advice, giv­en that the areas they focus on (nutri­tion, phys­i­cal exer­cise, stress man­age­ment) do play an impor­tant role in main­tain­ing our brains in top shape.

Addi­tion­al­ly, pio­neers  such as Sut­ter Health Part­ners are adding a Brain “lens” to their work. How?

First, by bet­ter under­stand­ing and explain­ing the brain ben­e­fits of what they already do, in order to pro­vide addi­tion­al moti­va­tion to stick with healthy behav­iors. For exam­ple, most peo­ple will be able to recite mul­ti­ple ben­e­fits of mod­er­ate car­dio­vas­cu­lar exer­cise. But how many know  that it can also con­tribute to neu­ro­ge­n­e­sis ‑the cre­ation of new neu­rons — in adult brains?

Sec­ond, by start­ing to offer brain fit­ness guide­lines to clients who want too go beyond cross­word puz­zles and sudoku.

I had a great train­ing ses­sion with a num­ber of Sut­ter Health coach­es last week — let me sum­ma­rize some of the main points we cov­ered. [Read more…] about Well­ness Coach­ing for Brain Health and Fitness

Report: The State of the Brain Fitness/ Training Software Market 2008

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After many months of work (and we hope many new neu­rons and stronger synaps­es in our brains), we have just released our inau­gur­al report on the emerg­ing Brain Fit­ness Soft­ware Mar­ket, Brain Fitness Software the first to define the brain fit­ness and train­ing soft­ware mar­ket and ana­lyze the size and trends of its four cus­tomer seg­ments. We esti­mate the size of the US brain fit­ness soft­ware mar­ket at $225M in2007, up from $100m in 2005 (50% CAGR). The two seg­ments that fueled the mar­ket growth: con­sumers (grew from $5m to $80m, 300% CAGR) and health­care & insur­ance providers (grew from $36m to $65m, 35% CAGR).

High­lights from The State of the Brain Fit­ness Soft­ware Mar­ket 2008 report include:

1) 2007 was a sem­i­nal year for the US Brain Fit­ness soft­ware mar­ket, which reached $225 mil­lion in rev­enues – up from an esti­mat­ed $100 mil­lion in 2005.

2) Over 20 com­pa­nies are offer­ing tools to assess and train cog­ni­tive skills to four cus­tomer seg­ments: con­sumers; health­care and insur­ance providers; K12 school sys­tems; and For­tune 1000 com­pa­nies, the mil­i­tary, and sports teams.

3) The Nin­ten­do Brain Age/ Brain Train­ing phe­nom­e­non has dri­ven much of the growth. The con­sumer seg­ment grew from a few mil­lion in 2005 to an esti­mat­ed $80 mil­lion in 2007.

4) There is major con­fu­sion in the mar­ket, so edu­ca­tion will be key. Users and buy­ers need help to nav­i­gate the maze of prod­ucts and claims.

[Read more…] about Report: The State of the Brain Fitness/ Train­ing Soft­ware Mar­ket 2008