Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News

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Maintain Your Brain and Stay Sharp: An Upcoming Guide and Resource

You may be read­ing all about brain fit­ness and brain train­ing. It seems every week brings a new bar­rage of arti­cles and stud­ies which often con­tra­dict what you read the month before: Does Gingko Bilo­ba help delay Alzheimer’s Dis­ease? Can phys­i­cal exer­cise help you stay sharp as you age? Which com­put­er-based “brain fit­ness pro­grams”, if any, are worth your mon­ey?

All this cov­er­age reflects very excit­ing sci­en­tif­ic find­ings but also pos­es a key dilem­ma: How to become an informed life­long learn­er and con­sumer when there are few and con­tra­dic­to­ry author­i­ta­tive guide­lines?

The Sharp­Brains Guide to Brain Fit­ness (to be pub­lished in May 2009; $24.95) aims to fill that void. This guide is the result of over a year of exten­sive research includ­ing more than a hun­dred inter­views with sci­en­tists, pro­fes­sion­als and con­sumers, and a deep lit­er­a­ture review. Below you have some of the main find­ings from our effort. The guide not only cov­ers these aspects in more depth and offers prac­ti­cal guid­ance, but also includes 18 inter­views with promi­nent sci­en­tists to help you under­stand the research bet­ter.

Can we intro­duce you to your Brain?

The Guide will start at the obvi­ous start­ing point: The Human Brain. In order to make informed deci­sions about brain health, one needs to first under­stand the basic orga­ni­za­tion of the human brain and how it tends to change as we get old­er.

* The brain is com­posed of a num­ber of regions serv­ing dis­tinct func­tions. For­get IQ: our life and pro­duc­tiv­i­ty depend on a vari­ety of brain func­tions, not just one.

* There is noth­ing inher­ent­ly fixed in the tra­jec­to­ry of how brain func­tions evolve as we age. Your lifestyle, actions, and even thoughts, do mat­ter.

The 4 Pil­lars of Brain Main­te­nance

Neu­ro­plas­tic­i­ty is the life­long capac­i­ty of the brain to change and rewire itself in response to the stim­u­la­tion of learn­ing and expe­ri­ence. The lat­est sci­en­tif­ic research shows that spe­cif­ic lifestyles and actions can, no mat­ter our age, improve the health and lev­el of func­tion­ing of our brains.

What fac­tors seem to have the most influ­ence? Read the rest of this entry »

About SharpBrains

As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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