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Update: Global Consortium for Neurocognitive Fitness Innovation

October 30, 2008 by Alvaro Fernandez

As men­tioned before, the World Eco­nom­ic Forum asked me to write “an 800 words sum­ma­ry of your most com­pelling action­able idea on the chal­lenges of geron­tol­ogy”, in prepa­ra­tion for the Inau­gur­al Sum­mit of the Glob­al Agen­da that will take place Novem­ber 7 to 9th in Dubai.A good num­ber of Sharp­Brains read­ers and clients offered their insights — and expressed an inter­est in read­ing the draft. So below you have — a pro­pos­al to cre­ate a Glob­al Con­sor­tium for Neu­rocog­ni­tive Fit­ness Inno­va­tion, build­ing on our exist­ing mar­ket research and advi­so­ry ser­vices work. Your thoughts?

—–

The Con­text

Grow­ing Demands on Our Brains: Pic­ture 6.7 bil­lion Prim­i­tive Brains inhab­it­ing a Knowl­edge Soci­ety where life­long learn­ing and mas­ter­ing con­stant change in com­plex envi­ron­ments are crit­i­cal for pro­duc­tive work, health and per­son­al fulfillment.

Wel­come to Plan­et Earth, 2008.

Fur­ther stretched by increased longevi­ty: Now pic­ture close to 1 bil­lion of those brains over the age of 60 – and please remem­ber that, less than 100 years ago, life expectan­cy was between 30 to 40 years. The rapid­ly evolv­ing Knowl­edge Soci­ety is plac­ing new and enor­mous demands on our “prim­i­tive” human brains. And the longer our lifes­pans, the more obvi­ous the “cog­ni­tive gap”. Hence, from a health point of view, the grow­ing [Read more…] about Update: Glob­al Con­sor­tium for Neu­rocog­ni­tive Fit­ness Innovation

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Filed Under: SharpBrains Monthly eNewsletter, Technology & Innovation Tagged With: aging, Alzheimers-disease, assessments, attention, auditory-processing, brain-health-education, brain-maintenance, brain-reserve, change, cognitive-decline, cognitive-gap, cognitive-reserve, Consortium, Dubai, emotional-self-regulation, Executive-Functions, fitness, gerontology, Global-Agenda-Councils, hospital-based-programs, human-brain, innovation, insurance-led-initiatives, knowledge-society, Learning, lifespan, mental-check-up, neurocognitive, neurocognitive-assessments, neuroplasticity, processing-speed, public-policy, seniors-housing, sharpbrains, visual-processing, Working-memory, World-Economic-Forum

Announcing the Premium Research Sponsors program

October 14, 2008 by Alvaro Fernandez

Have you ever won­dered how we can main­tain Sharp­Brains web­site, blog and newslet­ter with­out sell­ing any prod­uct and with only lim­it­ed adver­tis­ing? Peo­ple often ask us that ques­tion, espe­cial­ly once we explain that we don’t sell prod­ucts (sell­ing prod­ucts would present a con­flict of inter­est giv­en our mis­sion to “pro­vide indi­vid­u­als, com­pa­nies and insti­tu­tions with high-qual­i­ty, research-based, infor­ma­tion and guid­ance to nav­i­gate the grow­ing cog­ni­tive and brain fit­ness market”.)

The answer is, we offer pro­pri­etary mar­ket research and advi­so­ry ser­vices to orga­ni­za­tions such as these. They want to ful­ly under­stand emerg­ing Brain Fit­ness and Cog­ni­tive Health trends, oppor­tu­ni­ties and chal­lenges, in order to make bet­ter-informed deci­sions. Examples:

- lead­ing health­care providers eval­u­at­ing cog­ni­tive assess­ment and train­ing options.
— uni­ver­si­ties and research cen­ters try­ing to bridge brain research and practice.
— devel­op­ers of tech­nolo­gies that help assess and/ or train cog­ni­tive func­tions who want a bet­ter view of mar­ket size, trends and the com­pet­i­tive landscape.
— con­sult­ing and train­ing com­pa­nies inter­est­ed in under­stand­ing mar­ket trends to scope their own poten­tial offerings.
— ven­ture cap­i­tal firms look­ing for invest­ment ideas and due dili­gence on existing/ poten­tial deals.

We chose to focus our efforts on pro­vid­ing qual­i­ty mar­ket research and advi­so­ry ser­vices giv­en the grow­ing con­fu­sion in the mar­ket­place and the need for an inde­pen­dent and qual­i­fied source of infor­ma­tion, mar­ket data and best prac­tices. The brain fit­ness soft­ware field (defined as soft­ware appli­ca­tions that help assess or train cog­ni­tive func­tions) is pro­ject­ed to exceed $2B by 2015, fueled by an increas­ing amount of applied research on neu­ro­plas­tic­i­ty and cog­ni­tion; a rapid­ly evolv­ing mar­ket­place of prod­ucts mak­ing cog­ni­tive claims; and grow­ing con­sumer and insti­tu­tion­al demand. Large and small orga­ni­za­tions are already tak­ing the first steps to lever­age those technologies.

We are now launch­ing a new Pre­mi­um Research Spon­sors pro­gram to part­ner with pio­neer­ing orga­ni­za­tions who want to col­lab­o­rate with us to shape the future of [Read more…] about Announc­ing the Pre­mi­um Research Spon­sors program

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Filed Under: Brain/ Mental Health, Education & Lifelong Learning, Technology & Innovation Tagged With: Brain-Fitness, brain-fitness-games, brain-fitness-software, brain-training-games, cognitive-health, computerized-cognitive-assessments, consulting, evaluate-cognitive-assessment, evaluate-cognitive-training, healthcare, market-research, Nintendo-Brain-Age, nintendo-brain-training, Research-centers, seniors-housing, training, venture-capital

Brain Fitness Programs For Seniors Housing, Healthcare and Insurance Providers: Evaluation Checklist

September 24, 2008 by Alvaro Fernandez

Dur­ing the research phase before the pub­li­ca­tion of the spe­cial report Brain Fit­ness Cen­ters in Seniors Hous­ing — A Field in the Mak­ing, pub­lished by the Amer­i­can Seniors Hous­ing Asso­ci­a­tion (ASHA), we real­ized that there were equal amounts of inter­est and con­fu­sion among exec­u­tives and pro­fes­sion­als think­ing about adding com­put­er-based cog­ni­tive exer­cise prod­ucts to their mix of health & well­ness activ­i­ties, so we includ­ed the Eval­u­a­tion Check­list that follows.

The real-life expe­ri­ences at lead­ing orga­ni­za­tions such as Senior Star Liv­ing, Bel­mont Vil­lage Senior Liv­ing, Erick­son Retire­ment Com­mu­ni­ties and oth­ers were instru­men­tal in the devel­op­ment of the Check­list. We hope it is useful.

Brain Fit­ness Pro­grams For Seniors Hous­ing, Health­care and Insur­ance Providers: Eval­u­a­tion Checklist

Over the next sev­er­al years, it is like­ly that many seniors hous­ing oper­a­tors will begin to care­ful­ly eval­u­ate a grow­ing num­ber of options to include “brain fit­ness cen­ters” in their communities.

Some options will require pur­chas­ing a device, such as Nin­ten­do prod­ucts, or the Dakim touch-screen sys­tem. Oth­ers will require installing soft­ware in PCs in exist­ing or new com­put­er labs, such as Posit Sci­ence, Cogmed or Cog­niFit’s pro­grams. Oth­ers will be ful­ly avail­able online, such as those offered by Lumos Labs, Hap­py Neu­ron and My Vig­or­ous Mind. And still oth­ers may be tech­nol­o­gy-free, promis­ing engag­ing com­bi­na­tions of inter­ac­tive, group-based, activ­i­ties with pen-and-paper exercises.

Cre­at­ing a sol­id busi­ness case will help com­mu­ni­ties nav­i­gate through this grow­ing array of options. We sug­gest com­mu­ni­ties con­sid­er this Sharp­Brains Check­list for Brain Fit­ness Centers:

1. Ear­ly Users: Who among our res­i­dents is ready and will­ing to do the pro­gram? How are they react­ing to the pilot test­ing of the program?

2. Cog­ni­tive ben­e­fits: What are the spe­cif­ic ben­e­fits claimed for using this pro­gram? Under what sce­nario of use (how many hours/week, how many weeks)? What spe­cif­ic cog­ni­tive skill(s) does the pro­gram train? How will we mea­sure progress? [Read more…] about Brain Fit­ness Pro­grams For Seniors Hous­ing, Health­care and Insur­ance Providers: Eval­u­a­tion Checklist

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Filed Under: Brain/ Mental Health, Technology & Innovation Tagged With: American-Seniors-Housing-Association, asha, Belmont-Village-Senior-Living, brain, Brain-Fitness, brain-fitness-centers, business-case, checklist, cogmed, cognifit, cognitive-benefits, cognitive-exercise, Cognitive-Training, cognitive-vitality, Dakim, device, early-users, Erickson-Retirement-Communities, Happy-Neuron, hardware, health, healthcare, innovation, insurance, lumos-labs, My-Vigorous-Mind, neuropsychologists, news, nintendo, Posit-Science, retirement-communities, return-on-investment, ROI, senior-living, Senior-Star-Living, seniors-housing, software, technology

Brain Fitness around the Globe

September 19, 2008 by Alvaro Fernandez

A few days ago, Rajen­dra, an Indi­an read­er of our newslet­ter, told us that ASHA (the acronym for the Amer­i­can Seniors Hous­ing Asso­ci­a­tion, for whom we pre­pared this spe­cial report), means Hope in Hindi.

Asha, every­one!

Then, we saw a few excel­lent arti­cles on Brain Fit­ness and Sharp­Brains in mul­ti­ple lan­guages and con­ti­nents-time to prac­tice our lan­guage skills!:

Train your brain (Finan­cial Times Germany):

“Ob Gehirn­train­ing etwas ntzt ist nicht bewiesen. Aber in den USA boomt der Markt, Her­steller kooperieren mit Krankenkassen und Senioren­heimen. In Deutsch­land fassen die Spiele ger­ade erst Fu.”

Toman auge ejer­ci­cios que adies­tran la mente (Mile­nio, Mexico):

“La clave est¡ en encon­trar activi­dades que estim­ulen m¡s nues­tra memoria.”

Trois nou­velles tudes IDATE : Seri­ous Games (Pub­li-News, France):

“A tra­vers une analyse dtaille des car­ac­tris­tiques, des usages et des diffrentes familles de seri­ous games, cette tude met en vidence les enjeux asso­cis aux phas­es de con­cep­tion, de devel­oppe­ment et de dif­fu­sion des diffrents types de seri­ous games.”

Eng­lish-speak­ers were rep­re­sent­ed too:
An idea whose time has (final­ly) come (McK­night’s Long Term Care News):

“Like many rev­o­lu­tions, long-term care’s recent embrace of tech­nol­o­gy-based brain fit­ness tools began qui­et­ly. Then it exploded.”

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Filed Under: Technology & Innovation Tagged With: asha, Brain-Fitness, brain-fitness-tools, Financial-Times, France, Germany, hope, long-term-care, longterm-care, McKnights, memoria, Mexico, revolution, senior-housing, seniors-housing, Serious-Games, sharpbrains, technology-based-brain-fitness, train-your-brain

Update: Work as a Brain Fitness Program

September 16, 2008 by Alvaro Fernandez

Here you have the twice-a-month newslet­ter with our most pop­u­lar blog posts. Please brainremem­ber that you can sub­scribe to receive this Newslet­ter by email, sim­ply by sub­mit­ting your email at the top of this page.

There is one type of “brain fit­ness pro­gram” which is not only free but also pays you back. You guessed it, that pro­gram is your “job”. Our occu­pa­tions can pro­vide ben­e­fi­cial men­tal exer­cise if they incor­po­rate the key ingre­di­ents of nov­el­ty, vari­ety, and chal­lenge, and are not a source of chron­ic stress.

We start today’s newslet­ter with two arti­cles relat­ed to the brain val­ue of hav­ing men­tal­ly stim­u­lat­ing jobs.

Your Brain At Work

Your Brain At Work Brochure: Aren’t “tal­ent” and “human cap­i­tal” all about brain fit­ness and cog­ni­tive per­for­mance, real­ly? Indi­vid­u­als and Human Resources depart­ments can access excel­lent cog­ni­tive fit­ness tips, an action plan, and a great brochure pro­vid­ed by the Dana Alliance for Brain Ini­tia­tives and the Con­fer­ence Board for our readers.

ABC Reporter Bob Woodruf­f’s Recov­ery from Trau­mat­ic Brain Injury: For­mer US pres­i­den­tial con­tender and Sen­a­tor John Edwards recent­ly grant­ed an inter­view to reporter Bob Woodruff. The most remark­able aspect of the inter­view? Bob Woodruf­f’s spec­tac­u­lar recov­ery from the trau­mat­ic brain injury he suf­fered in Iraq 2 years ago. You can’t miss this inter­view with his wife Lee, where we dis­cuss Bob’s recov­ery process (includ­ing mak­ing a doc­u­men­tary, co-writ­ing a book and oth­er projects at ABC), the Bob Woodruff Foun­da­tion, and the over­all chal­lenge of cog­ni­tive reha­bil­i­ta­tion fol­low­ing trau­mat­ic brain injuries.

Research

San­ti­a­go Ramon y Cajal’s “Rec­ol­lec­tions of My Life”: Remark­able and can­did views on neu­ro­plas­tic­i­ty, learn­ing, aging and life, straight from the auto­bi­og­ra­phy of one of the founders of mod­ern neu­ro­science, who once said “Every man can, if he so desires, become the sculp­tor of his own brain.”

Can food improve brain health?: Dr. Pas­cale Mich­e­lon pro­vides an overview of the effects of food on the brain, build­ing on Fer­nan­do Gomez-Pinil­la’s recent study in Nature Reviews Neu­ro­science. Can­di­dates for “brainy” foods con­tain: Omega‑3 fat­ty acid, folic acid, flavonoids, anti-oxi­dant foods. Please note her warn­ing, though: most of the stud­ies show­ing pos­i­tive effects have been con­duct­ed in mice.

The biol­o­gy of aging: A month­ly vir­tu­al gath­er­ing of blog­gers to dis­cuss Biol­o­gy of Aging top­ics includ­ing research, pol­i­cy, lifestyle guid­ance, and open ques­tions. We are aware that “aging” may not be the sex­i­est  of words in our vocab­u­lary… unless you con­sid­er the most com­mon alternative.

Tech­nol­o­gy

Brain Fit­ness Cen­ters in Senior Hous­ing — A Field in the Mak­ing: The Amer­i­can Seniors Hous­ing Asso­ci­a­tion (ASHA) has released an Spe­cial Issue Brief pre­pared by Sharp­Brains to pro­vide qual­i­ty infor­ma­tion on mar­ket trends, best prac­tices by lead­ing seniors hous­ing and long-term care orga­ni­za­tions, lessons from pilot stud­ies, nav­i­ga­tion­al guid­ance, and more. If you are a pro­fes­sion­al or exec­u­tive in the sec­tor, please con­sid­er pur­chas­ing a copy.

The Future of Com­put­er-assist­ed Cog­ni­tive Ther­a­py: Cog­ni­tive ther­a­py is one of the most researched types of brain train­ing, espe­cial­ly in deal­ing with depres­sion and anx­i­ety. Why don’t more peo­ple ben­e­fit today from it? The lack of a scal­able dis­tri­b­u­tion mod­el may per­haps explain that. We pre­dict that tech­nol­o­gy will help com­ple­ment the role of ther­a­pists, help­ing more peo­ple bet­ter cope with change, life, anx­i­ety, and a range of cog­ni­tive and emo­tion­al chal­lenges. With­out any stig­ma. Just as nat­u­ral­ly as one trains abdom­i­nal mus­cles today.

Brain Teas­er
Games for the Brain: Quick, can you iden­ti­fy what is going on in these photographs?

—–

We hope you enjoyed this edi­tion. As always, you are wel­come to share these arti­cles with friends, and to give us feed­back, for extra brain workout.

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Filed Under: Brain/ Mental Health, Education & Lifelong Learning, SharpBrains Monthly eNewsletter Tagged With: aging, Biology, Bob-Woodruff, Brain-Fitness-Center, brain-fitness-program, brain-fitness-technology, Brain-health, brain-teaser, Brain-Training, brain-workout, cognitive-fitness, cognitive-rehabilitation, cognitive-therapy, food, human-capital, Human-Resources, jobs, long-term-care, mental-exercise, neuroplasticity, Ramon-y-Cajal, seniors-housing, talent, Traumatic-Brain-Injury, work, your-brain-at-work

Brain Fitness Centers in Senior Housing — A Field in the Making

September 8, 2008 by Alvaro Fernandez

Brain Fitness Centers in Seniors Housing - A Field in the MakingThe Amer­i­can Seniors Hous­ing Asso­ci­a­tion (ASHA) has just released an Spe­cial Issue Brief, titled Brain Fit­ness Cen­ters in Senior Hous­ing — A Field in the Mak­ing. We pre­pared it for their mem­bers, and it is now avail­able for pur­chase (You can click here for pur­chase and down­load. $25.)

It was a plea­sure to learn more about emerg­ing trends there and dis­cuss best prac­tices and impli­ca­tions with some of the pio­neers at Senior Star Liv­ing, Bel­mont Vil­lage, Erick­son, and more, who have been lead­ing inno­v­a­tive ini­tia­tives and con­duct­ing their own pilot stud­ies. I hope you enjoy the report.

This 15-page Spe­cial Report describes [Read more…] about Brain Fit­ness Cen­ters in Senior Hous­ing — A Field in the Making

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Filed Under: Brain/ Mental Health, Technology & Innovation Tagged With: American-Seniors-Housing-Association, Belmont-Village, Brain-Fitness, brain-fitness-centers, brain-fitness-program, brain-fitness-tools, CCRC, cogmed, cognifit, cognitive-fitness, Dakim, Erickson, Happy-Neuron, lumos-labs, My-Vigorous-Mind, nintendo, Posit-Science, Senior-Star-Living, seniors-housing, seniors-housing-residents, UCLA-Memory-Fitness

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