self-improvement

Brain Training vs Facebook/ Social Media: 1 — 0

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Does Reg­u­lar Brain Train­ing Keep Sele­na Gomez at the Peak of Her Career? (YCB):

“Sele­na Gomez hit the head­lines this week when she revealed to ELLE Mag­a­zine that, despite being one of the world’s most influ­en­tial celebri­ties online with 142 mil­lion fol­low­ers on Insta­gram alone, she actu­al­ly has no social media or pho­to edit­ing apps on her smartphone.

In fact, the only app she does have is Peak, a pop­u­lar brain-train­ing app.

The Peak app has already reached 40 mil­lion down­loads world­wide, and Sele­na Gomez is just part of a grow­ing trend of 20-some­things who are now using apps and games like this for fun, self-improve­ment and relax­ation, rather than just pas­sive­ly brows­ing online content.”

News in Context:

French publisher Hachette Livre acquires majority stake in brain training app Peak

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hachette-livreBrain-train­ing app Peak sells major­i­ty stake to French pub­lish­er Hachette (TechCrunch):

“Some­thing of a sleep­er hit, the mak­ers of Peak — a sub­scrip­tion-based ser­vice specif­i­cal­ly designed to enter­tain a user while simul­ta­ne­ous­ly exer­cis­ing their cog­ni­tive skills — have sold a major­i­ty stake to French pub­lish­er Hachette Livre. Cre­at­ed by [Read more…] about French pub­lish­er Hachette Livre acquires major­i­ty stake in brain train­ing app Peak

Apple names brain training apps “Best of 2014” in 20+ countries

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apple-best-of-2014Brain train­ing is going mobile, and glob­al. Not only did Apple name one brain train­ing app (Ele­vate) “Best App of the Year” in the US, across all cat­e­gories, but it hand­picked anoth­er brain train­ing app (Peak) as one of the top apps in 20+ coun­tries. In the UK:

“Apple named video edi­tor Replay as its best iPhone app, ahead of self-improve­ment app Peak – Brain Train­ing.” [Read more…] about Apple names brain train­ing apps “Best of 2014” in 20+ countries

Gaiam and Reebok entering mental fitness market via InteraXon Muse partnerships

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Muse_interaXon

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Inter­aX­on Teams Up with Reebok & Gaiam To Bring Brain Fit­ness to the Mass­es (mobilesyrup):

“Many of us lead lives so hec­tic we hard­ly have time to hit the tread­mill nev­er mind take a deep breath and relax. How­ev­er, the boom­ing yoga indus­try (worth $27 bil­lion dol­lars at last count) proves that mind­ful­ness and med­i­ta­tion are an impor­tant part of a com­pre­hen­sive fit­ness regime. In an effort to [Read more…] about Gaiam and Reebok enter­ing men­tal fit­ness mar­ket via Inter­aX­on Muse partnerships