Trend: Harnessing biometrics and cognitive training to improve athletic performance

— Is Cog­ni­tive Train­ing the Next Fron­tier in Sports? (iQ by Intel): “The shift to quan­ti­ta­tive analy­sis of so-called ath­lete intan­gi­bles — data pre­vi­ous­ly unat­tain­able before track­ing devices pro­vid­ed empir­i­cal evi­dence — is replac­ing gut instinct and guess­work in sports…the vol­un­teers spent a half hour play­ing a unique video game that record­ed their phys­i­o­log­i­cal reac­tions to 

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