Cognitive Enhancement via Pharmacology AND Neuropsychology, in The New Executive Brain

By Alvaro Fernandez | August 30, 2009

(Edi­tor’s Note: giv­en the grow­ing media atten­tion to three appar­ent­ly sep­a­rate worlds ‑cog­ni­tive enhance­ment via drugs, brain fit­ness train­ing soft­ware, com­put­er­ized neu­rocog­ni­tive assessments‑, I found it refresh­ing to see our co-founder Elkhonon Gold­berg intro­duce the top­ic of cog­notrop­ic drugs with an inte­gra­tive per­spec­tive in the much updat­ed new edi­tion of his clas­sic book, now titled…

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Brain plasticity and our careers/ jobs/ lives

By Alvaro Fernandez | April 9, 2009

This is one of the slides I cre­at­ed recent­ly for my talks, and it seems to be get­ting the point across. Your answer? The fol­low-up ques­tion: is your job and life more sim­i­lar to the con­stant prob­lem-solv­ing and men­tal chal­lenge of the cab dri­ver, or to the rou­tine or the bus dri­ver? Pas­cale wrote an…

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Distracted in the Workplace? Meet Maggie Jackson’s Book

By Alvaro Fernandez | March 7, 2009

Today we’ll dis­cuss some of the cog­ni­tive impli­ca­tions of “always on” work­places and lifestyles via a fas­ci­nat­ing inter­view with Mag­gie Jack­son, an award-win­n­ing author and jour­nal­ist. Her lat­est book, Dis­tract­ed: The Ero­sion of Atten­tion and the Com­ing Dark Age, describes the impli­ca­tions of our busy work and life envi­ron­ments and offers impor­tant reflec­tions to help…

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Physical and mental exercise to prevent cognitive decline

By Alvaro Fernandez | November 19, 2008 |

We offered some Brain Fit­ness Pre­dic­tions in our Mar­ket Report , includ­ing… “7. Doc­tors and phar­ma­cists will help patients nav­i­gate through the over­whelm­ing range of avail­able prod­ucts and inter­pret the results of cog­ni­tive assess­ments. This will require sig­nif­i­cant pro­fes­sion­al devel­op­ment efforts, giv­en that most doc­tors today were trained under a very dif­fer­ent under­stand­ing of the…

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