Pearson

The Federal Trade Commission vs Lumosity: What does it mean for the brain training market?

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Despite all the noise around brain train­ing, we must be care­ful not to con­fuse com­merce with sci­ence. It is impor­tant to remem­ber that the Fed­er­al Trade Com­mis­sion (FTC), which reg­u­lates mar­ket­ing claims and com­mu­ni­ca­tions in the Unit­ed States, issues legal rul­ings against spe­cif­ic com­mer­cial behav­iors.  [Read more…] about The Fed­er­al Trade Com­mis­sion vs Lumos­i­ty: What does it mean for the brain train­ing market?

Akili Interactive Labs raises $30.5 million to develop FDA-approved brain training videogame for ADHD

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Videogame Mak­er Seeks to Treat ADHD (The Wall Street Journal):

“Doc­tors don’t usu­al­ly pre­scribe videogame play. But one com­pa­ny, which has just raised $30.5 mil­lion from ven­ture-cap­i­tal investors, hopes to change that.

Boston-based Akili Inter­ac­tive Labs Inc. is devel­op­ing a videogame it believes could replace pills as a treat­ment for atten­tion-deficit hyper­ac­tiv­i­ty dis­or­der. [Read more…] about Akili Inter­ac­tive Labs rais­es $30.5 mil­lion to devel­op FDA-approved brain train­ing videogame for ADHD

Brain Training and Cognitive Assessment Market Surpassed $1.3 Billion In 2013

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Heads-up: We just announced a new intel­li­gence pack­age aimed at edu­ca­tion, health, gam­ing and tech­nol­o­gy exec­u­tives and innovators.

“Many mar­ket reports pro­vide lit­tle val­ue for the mon­ey. This mar­ket report by Sharp­Brains is the pre­cise oppo­site. Its wealth of data and analy­sis pro­vides very valu­able strate­gic and busi­ness devel­op­ment guid­ance to orga­ni­za­tions at the fron­tier of health and well­ness,” says Alexan­dra More­house, VP of Brand Man­age­ment at Kaiser Per­ma­nente. [Read more…] about Brain Train­ing and Cog­ni­tive Assess­ment Mar­ket Sur­passed $1.3 Bil­lion In 2013

Congrats, Digital Brain Health pioneers: Brain Resource, CogState, Emotiv, Lumos Labs, Neurosky, and more

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Source: SharpBrains.com’s Report on The Dig­i­tal Brain Health Mar­ket 2012–2020

5 Mar­ket Lead­ers   [Read more…] about Con­grats, Dig­i­tal Brain Health pio­neers: Brain Resource, CogState, Emo­tiv, Lumos Labs, Neu­rosky, and more

Cogmed/ Pearson’s Jonas Jendi on Psychologists — who needs them? The case for the long run

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Mr. Jen­di, the Gen­er­al Man­ag­er and Vice Pres­i­dent of Cogmed (now a Pear­son sub­sidiary), will dis­cuss Psy­chol­o­gists — who needs them? The case for the long run, at the upcom­ing 2012 Sharp­Brains Vir­tu­al Sum­mit (June 7–14th, 2012).

Jonas Jen­di joined Cogmed in 2001 as its chief exec­u­tive offi­cer to help com­mer­cial­ize evi­dence-based appli­ca­tions for work­ing mem­o­ry train­ing devel­oped at Karolin­s­ka Insti­tute. In 2007, Jen­di opened [Read more…] about Cogmed/ Pearson’s Jonas Jen­di on Psy­chol­o­gists — who needs them? The case for the long run

Transcript: Online Q&A on the Future of Brain Health with Alvaro Fernandez

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Below you can find the full tran­script of our engag­ing Q&A ses­sion today, Fri­day March 16th, on brain sus­tain­abil­i­ty, retool­ing brain health, and applied neu­ro­plas­tic­i­ty, with Alvaro Fer­nan­dez, Sharp­Brains’ Co-Founder who’s just been named a Young Glob­al Leader by the World Eco­nom­ic Forum. You can learn more about the top­ic by read­ing this 2011 Sharp­Brains Sum­mit Meet­ing Report and this Info­graph­ic.

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Great, we are ready to start!  [Read more…] about Tran­script: Online Q&A on the Future of Brain Health with Alvaro Fernandez