Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News

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Brain Health Business Grows With Research and Demand

I wrote this arti­cle for the March/ April edi­tion of the pub­li­ca­tion Aging Today, pub­lished by the Amer­i­can Soci­ety on Aging, and received per­mis­sion to repro­duce it here.

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In recent years, most pro­fes­sion­als in aging have become aware of the grow­ing sci­en­tif­ic evi­dence show­ing that human brains retain the abil­i­ty to gen­er­ate neu­rons and change over a life­time, dis­cov­er­ies that have bro­ken the sci­en­tif­ic par­a­digm preva­lent dur­ing the 20th cen­tu­ry. Fur­ther­more, neu­roimag­ing and cog­ni­tive train­ing stud­ies are show­ing how well-direct­ed exer­cise presents peo­ple major oppor­tu­ni­ties for healthy brain aging.

How can peo­ple use emerg­ing tech­nolo­gies to keep their brains healthy and pro­duc­tive as long as pos­si­ble? An emerg­ing mar­ket for brain health– $225 mil­lion mar­ket in 2007, in the Unit­ed States alone, of which con­sumers account for $80 million–is try­ing to address that ques­tion in a way that com­ple­ments oth­er impor­tant more tra­di­tion­al pil­lars (and mul­ti-bil­lion indus­tries) of brain health, such as phys­i­cal exer­cise, bal­anced diet, stress man­age­ment (stress has been shown to actu­al­ly kill neu­rons and reduce the rate of cre­ation of new ones) and over­all men­tal stim­u­la­tion and life­long learn­ing.

2007 AN ACTIVE YEAR

A series of impor­tant events took place in 2007, a sem­i­nal year for the brain health field, begin­ning in Jan­u­ary when many main­stream media pub­li­ca­tions, such as Time Mag­a­zine and CBS News, start­ed to pub­lish major sto­ries on neu­ro­plas­tic­i­ty and brain exer­cise. This media cov­er­age fol­lowed the pub­li­ca­tion of the long-await­ed results from nation­al clin­i­cal tri­als show­ing that sig­nif­i­cant per­cent­ages of the par­tic­i­pants age 65 and old­er who trained for five weeks improved their mem­o­ry, rea­son­ing and infor­ma­tion-pro­cess­ing speed. Find­ings from the Advanced Cog­ni­tive Train­ing for Inde­pen­dent and Vital Elder­ly (ACTIVE) Study appeared in the Jour­nal of the Amer­i­can Med­ical Asso­ci­a­tion (Dec. 20, 2006) and revealed that even after five years, par­tic­i­pants in the ACTIVE com­put­er-based pro­gram showed less of a decline in infor­ma­tion-pro­cess­ing skills than those in a con­trol group that received no cog­ni­tive train­ing.

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Brain Exercise and Brain Fitness July Monthly Digest

We often are told that we offer too much con­tent for you to read giv­en var­i­ous time pres­sures… but it is tough for us to write less giv­en the wealth of areas we cov­er around cog­ni­tive and emo­tion­al train­ing.

To make your life eas­i­er (and please feel free to give us feed­back!), what we will do is to offer a Month­ly Digest of Most Pop­u­lar Blog Posts. Today, August 1st, we will list the most pop­u­lar July posts. Con­sid­er it your month­ly Brain Exer­cise Mag­a­zine 🙂

(Also, remem­ber that you can sub­scribe to receive our RSS feed, check our Top­ics sec­tion, and sub­scribe to our month­ly newslet­ter at the top of this page).

News you can use

Trad­ing per­for­mance psy­chol­o­gy and self-talk

Stress Man­age­ment for Lawyers

Men­tal Train­ing for Grat­i­tude and Altru­ism

Brain Fitness/ Train­ing Mar­ket News

Mar­ket­Watch on Beat­ing for­get­ful­ness and boost­ing the brain

Nin­ten­do BrainAge, Lumos­i­ty, Hap­py Neu­ron, MyBrain­Train­er…

Brain Health through Seri­ous Games and Brain Exer­cise

Brain Fit­ness Work­shops

Osh­er Life­long Learn­ing Insti­tute Brain Fit­ness class at UC Berke­ley

Healthy Aging

Inter­view with Neu­ro­sci­en­tist Yaakov Stern: Build Your Cog­ni­tive Reserve

Jud­son Laipply’s Danc­ing Brain

Jack and Elaine LaLanne and Brain Health

Exer­cise Your Brain! Enjoy Learn­ing!

Atten­tion Deficits

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As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters and more, SharpBrains is an independent market research firm tracking health and performance applications of brain science.

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