The all-too-understandable urge to buy a better brain (Vox):
“… unfortunately, Bradley Cooper is partly to blame for the boom of the edible brain-improvement industry.
In 2011, he starred in Limitless, a movie about a man who takes a special pill and becomes smarter and more capable than anyone else on Earth. I’m joking about the cultural significance of this movie, but I’m also not. It was a wild card and an unexpected hit, and it mainstreamed an idea that had already been taking hold among Silicon Valley biohackers and human optimization zealots. [Read more…] about Limitless evidenceless trend: The growth of nootropic supplements