BBC “Brain Training” Experiment: the Good, the Bad, the Ugly

You may already have read the hun­dreds of media arti­cles today titled “brain train­ing does­n’t work” and sim­i­lar, based on the BBC “Brain Test Britain” exper­i­ment. Once more, claims seem to go beyond the sci­ence back­ing them up … except that in this case it is the researchers, not the devel­op­ers, who are respon­si­ble. Let’s…

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Brain Training Market Talk, at MIT/ BoomerTech Series

We’ll have an excit­ing ses­sion in Palo Alto on Octo­ber 6th, as part of the BoomerTech series orga­nized by the MIT Club and Smart­Sil­vers. Let me share the details now. Fact or Fad: Who is Shap­ing the Brain Fit­ness Mar­ket?  Descrip­tion: Lots of buzz … Per­haps you think that “Senior Moments” are an inevitable part…

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Brain Quiz: Do You Have a Brain?

Have you already read The Sharp­Brains Guide to Brain Fit­ness? Let’s see… 1. Pick the only part of your body that does not con­tain fat: a. Arm b. Thigh c. Brain d. None Answer: d) Fats are also present in the brain: in neu­rons’ mem­branes to keep them flex­i­ble. These fats are the omega 3 and omega 6 fatty…

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Update: Preparing Society for the Cognitive Age, and Industry Webinar

Here you have the August edi­tion of our month­ly newslet­ter cov­er­ing cog­ni­tive health and brain fit­ness top­ics. Please remem­ber that you can sub­scribe to receive this Newslet­ter by email, using the box at the top of this page. Sci­en­tif­ic pub­li­ca­tion Fron­tiers in Neu­ro­science recent­ly pub­lished a spe­cial issue on Aug­ment­ing Cog­ni­tion, and invit­ed me to contribute…

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