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Great book review by The New York Public Library

January 20, 2014 by SharpBrains

BrainFitnessLifecycle_webWhat Does a Brain Want? Alvaro Fer­nan­dez and the Sharp­Brains Team Put Brain Fit­ness to the Test (New York Pub­lic Library):

“Many have referred to the 21st cen­tu­ry as the cen­tu­ry of the brain. In the 20th cen­tu­ry the aver­age lifes­pan in the U.S. increased from 47 to 74, but research on the brain lagged behind. As lifes­pan increas­es this becomes more and more of a soci­etal, and per­son­al, concern…

May I rec­om­mend a book to cut through the chat­ter on the brain? The Sharp­Brains Guide to Brain Fit­ness: How to Opti­mize Brain Health and Per­for­mance at Any Age…I dis­cov­ered Sharp­Brains when [Read more…] about Great book review by The New York Pub­lic Library

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Filed Under: Brain/ Mental Health, Education & Lifelong Learning Tagged With: brain, Brain-Fitness, crossword-puzzles, lifespan, new-york-public-library

Watch full New York Public Library talk on The SharpBrains Guide to Brain Fitness (75 minutes)

December 9, 2013 by SharpBrains


Talk by Alvaro Fer­nan­dez at New York Pub­lic Library, pre­sent­ing The Sharp­Brains Guide to Brain Fit­ness: How to Opti­mize Brain Health and Per­for­mance at Any Age (284 pages; 2013). [Read more…] about Watch full New York Pub­lic Library talk on The Sharp­Brains Guide to Brain Fit­ness (75 minutes)

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Filed Under: Education & Lifelong Learning Tagged With: Alvaro Fer­nan­dez, Brain-Fitness, Brain-health, new-york-public-library

SharpBrains @ New York Public Library

September 23, 2013 by SharpBrains

NYPLWe are proud to announce that Alvaro Fer­nan­dez will present The Sharp­Brains Guide to Brain Fit­ness: How to Opti­mize Brain Health and Per­for­mance at Any Age at New York Pub­lic Library, on Sep­tem­ber 24th, in a talk open to librar­i­ans and the gen­er­al pub­lic. More details HERE.

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Filed Under: Brain/ Mental Health, Education & Lifelong Learning Tagged With: alvaro-fernandez, brain health book, brain-fitness-book, New York, new-york-public-library

Update: 15 FAQs on Neuroplasticity / Brain Plasticity

October 18, 2009 by Alvaro Fernandez

Here you have the Octo­ber edi­tion of our month­ly newslet­ter cov­er­ing cog­ni­tive health and brain fit­ness topics.

We recent­ly run an online sur­vey among sub­scribers of our month­ly eNewslet­ter, and over 500 peo­ple neuroplasticity faqssaid we have helped them make bet­ter per­son­al or pro­fes­sion­al deci­sions on how to main­tain and improve brain fit­ness. Respon­dents also had many good ques­tions to ask, so I have select­ed 15 com­mon ones, paraphrased/ syn­the­sized them below, and answered them by link­ing to our most rel­e­vant posts and resources. I hope you enjoy the FAQ session.

Q: I teach a brain fit­ness class at my library/ senior center/ school, using much of your info. Can you share some of your presentations? 
A: Yes, we have just decid­ed to share, using a Cre­ative Com­mons Attri­bu­tion No Deriv­a­tives License, the full pre­sen­ta­tion of my recent book talk at New York Pub­lic Library (opens video in YouTube). As long as you give cred­it to Sharp­Brains and don’t mod­i­fy it, you are free to use the pre­sen­ta­tion you can view and down­load HERE.

Q: What exact­ly does neu­ro­plas­tic­i­ty neurons in actionmean, and why is it so impor­tant for edu­ca­tion and health?
A: Start by read­ing how learn­ing changes your brain.

Q. Is this only rel­e­vant for old­er adults? Can I also apply it in the work­place (I am 47)
A. I strong­ly sus­pect you do have a human brain, so you may ben­e­fit from these Ten Habits of High­ly Effec­tive Brains. Fur­ther, HR depart­ments would do well to start pay­ing more atten­tion to Cog­ni­tive Fit­ness and the Mature Work­force trends.

Q. I read so many con­flict­ing things I don’t know where to start.
A. You are not alone. We should all be aware that It is Not Only Cars That Deserve Good Main­te­nance: Brain Care 101.

Q. How can my orga­ni­za­tion deliv­er brain fit­ness activ­i­ties as a com­mu­ni­ty service?
A. These arti­cles will pro­vide good guide­lines and ideas: Retool­ing Use It or Lose It , and Pub­lic Libraries: Com­mu­ni­ty-Based Health Clubs for the Brain.

Q. Every­one seems obsessed with brain games. What about meditation? 
A. Check out Yes, You Can Build Willpow­er, and Mind­ful­ness Med­i­ta­tion in Schools.

Q. Are soft­ware-based cog­ni­tive inter­ven­tions effective?
A. As a cat­e­go­ry, it cer­tain­ly seems so, as long as we ask the right ques­tions, For Whom, For What?. For exam­ple, did you see this Sci­ence paper on how Cog­ni­tive Train­ing Can Influ­ence Dopamine Sys­tem?.

Q. What about the trade-off between time invest­ed vs ben­e­fits realized. 
A. Effi­cien­cy and replic­a­bil­i­ty of cog­ni­tive and brain-based out­comes seem to be, in fact, the strongest points of struc­tured cog­ni­tive inter­ven­tions. They seem to max­i­mize the Cog­ni­tive Val­ue of your Men­tal Work­out.


Q. It some­times looks like the whole field came out of nowhere, due to Nin­ten­do Brain Age’s suc­cess, so we can’t be talk­ing about some­thing serious.

A: Nin­ten­do did indeed cre­ate con­sumer aware­ness (for a prod­uct with lit­tle evi­dence) but “brain train­ing” has sol­id roots in neu­ropsy­chol­o­gy and cog­ni­tive neu­ro­science, as you can read in our inter­view with Elkhonon Gold­berg.

Q. What about neurofeedback?
A. After years of much clin­i­cal use and lit­tle sol­id evi­dence, sev­er­al impor­tant tri­als have been pub­lished since 2009, show­ing how neu­ro­feed­back can help diag­nose and treat ADHD patients, for example.

Q. How can one improve memory? 

A. Well, the answer deserves a whole book, but we can offer some Tips to Improve Mem­o­ry includ­ing Sleep, Prac­tice and Test­ing.

Q. How can I brain fitness bookschoose one among the num­ber of prod­ucts mak­ing mem­o­ry and brain claims?
A. We sug­gest you use this Eval­u­a­tion check­list, and con­sid­er read­ing our con­sumer guide/ book.

Q. Any gen­er­al tips for edu­ca­tors and life­long learners? 
A. Indeed, here you have these 10 Brain Tips to Teach and Learn.

Q. How can I keep track of all the new brain fitness market infographictrends, com­pa­nies and prod­ucts? Our health system/ insurer/ senior community/ ven­ture firm/ com­pa­ny needs to make good decisions. 
A. Well, that’s why we pub­lish mar­ket research, such as the one sum­ma­rized in this Info­graph­ic: State of the Mar­ket 2009 and also recent­ly launched a pro­fes­sion­al Net­work for Brain Fit­ness Inno­va­tion.

Q: Thank you for all the infor­ma­tion you provide…but what I want more of is… brain teasers!
A. Under­stood. We will make sure to offer more, but you can try, right now, these Top 50 Brain Teasers and con­tin­ue with more recent puz­zles and brain games.

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Filed Under: Attention & ADD/ADHD, Brain Teasers, Brain/ Mental Health, Education & Lifelong Learning, SharpBrains Monthly eNewsletter, Technology & Innovation Tagged With: brain-fitness-class, Brain-games, cognitive-fitness, Cognitive-Training, creative commons, dopamine, improve brain fitness, improve-memory, Learning, libraries, mature-workforce, meditation, mindfulness, Neurofeedback, neuroplasticity, Neuropsychology, new-york-public-library, nintendo, Nintendo-Brain-Age

Brain Fitness at New York Public Library, next week

September 17, 2009 by Alvaro Fernandez

Title: The Sharp­Brains Guide to Brain Fit­ness — Prac­ti­cal Advice to Keep Your Brain Sharp NYPL

- Two com­mu­ni­ty-based book talks host­ed by New York Pub­lic Library and sup­port­ed by the Ein­stein Aging Study at Albert Ein­stein Col­lege of Medicine.

Descrip­tion: A fit brain? Can you exer­cise your brain and become men­tal­ly fit? Einstein Aging StudyCan you con­tin­ue to learn and increase your brain’s capac­i­ty at any age? Alvaro Fer­nan­dez, CEO and Co-Founder of Sharp­Brains, says Yes!, and in this pro­gram he will show you how. Based on research com­piled from lead­ing sci­en­tists in fields of Neu­ro­science, Geron­tol­ogy, and Cog­ni­tive Sci­ence, and pre­sent­ed in his book “The Sharp­Brains Guide to Brain Fit­ness”, Alvaro Fer­nan­dez will pro­vide ways to main­tain and improve your cog­ni­tive health.

He will:
— Debunk 10 Myths of Brain Fitness
— Exam­ine the 4 Pil­lars of Brain Maintenance
— Dis­cuss the dif­fer­ence between Men­tal Exer­cise and Men­tal Activity
— Eval­u­ate Brain Train­ing Software
— Explore emerg­ing trends

Book and Bio: Alvaro Fer­nan­dez, CEO and Co-Founder of Sharp­Brains, teach­es “Sci­ence of Brain Health and Brain Fit­ness” at UC-Berke­ley and San Fran­cis­co State Uni­ver­si­ty. He is the co-author of The Sharp­Brains Guide to Brain Fit­ness.

When and where: 
> Sep­tem­ber 23rd, 10am, New York Pub­lic Library, Bronx Library Cen­ter. 310 East Kings­bridge Road. (718) 579‑4244. More infor­ma­tion here.

> Sep­tem­ber 25rd, 1pm, New York Pub­lic Library, Stephen Schwarz­man Build­ing Audi­to­ri­um. Fifth Avenue at 42nd Street. 917-ASK-NYPL (917–275-6975). More infor­ma­tion here.

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Filed Under: Brain/ Mental Health, Education & Lifelong Learning Tagged With: Albert-Einstein-College-of-Medicine, brain-training-software, cognitive-health, cognitive-science, Einstein-Aging-Study, Exercise-your-brain, fit-brain, gerontology, mental-activity, mental-exercise, mentally-fit, neuroscience, new-york-public-library, NYPL

The SharpBrains Guide Book Tour!

September 3, 2009 by Alvaro Fernandez

After a sur­pris­ing­ly calm sum­mer, I am get­ting my brain, throat, and pre­sen­ta­tion, ready for the book tour to pro­mote The Sharp­Brains Guide to Brain Fit­ness. The tour includes two talks at New York Pub­lic Library!

These are the events dur­ing Sep­tem­ber and Octo­ber — please let me know if you plan to attend any.
And, of course, if you haven’t ordered your copy yet, Amazon.com is here to help you…

Order Book at Amazon.com
SharpBrains Guide to Brain Fitness. The Book Click

Here

to order at Amazon.com.
Print Edi­tion, $24.95

Order Kin­dle eBook
SharpBrains Guide to Brain Fitness. The Book Click

Here

to order at Amazon.com,
Kin­dle Edi­tion, $9.99

> Sep­tem­ber 8th, Petaluma, Cal­i­for­nia: Phys­i­cal and Men­tal Exer­cise for Brain Fit­ness, at the Club One Fit­ness Cen­ter. More infor­ma­tion here.

> Sep­tem­ber 9th, San Fran­cis­co: The Sharp­Brains Guide to Brain Fit­ness, at San Fran­cis­co State Uni­ver­si­ty Osh­er Life­long Learn­ing Insti­tute (OLLI). More infor­ma­tion here.

> Sep­tem­ber 11th, Oak­land, Cal­i­for­nia: The Sharp­Brains Guide to Brain Fit­ness, at ASA Brain Health Day

> Sep­tem­ber 23rd, New York Pub­lic Library, Bronx Library Cen­ter: The Sharp­Brains Guide to Brain Fit­ness. More infor­ma­tion here.

> Sep­tem­ber 25rd, New York Pub­lic Library, Stephen Schwarz­man Build­ing: The Sharp­Brains Guide to Brain Fit­ness. More infor­ma­tion here.

> Octo­ber 6th, Palo Alto, CA: Brain Fit­ness — Fad or Rev­o­lu­tion?, Smart­Sil­vers MIT North­ern Cal­i­for­nia event. More infor­ma­tion here.

> Octo­ber 14th, Berke­ley, CA: Do’s and Don’ts of Brain Fit­ness for Life, at UC-Berke­ley Osh­er Life­long Learn­ing Insti­tute. More infor­ma­tion here.

> Octo­ber 21th, New York City: Brain Fit­ness For All, at Glen Cove Senior Center.

Reminder: you can Order your copy Here!

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Filed Under: Education & Lifelong Learning, Technology & Innovation Tagged With: book, book-tour, brain-book, Brain-health, brainn-fitness, Bronx-Library-Center, Club-One, fad, fitness-center, glen-cove, library, mental-exercise, new-york-public-library, Oakland, Petaluma, Physical-Exercise, senior-center, sharpbrains, Stephen-Schwarzman-Building

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