Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News

Icon

Centre for Brain Fitness at Baycrest: Interview with Dr. William Reichman

In April 2008, Bay­crest, a lead­ing research insti­tute focused on aging and brain func­tion, received $10-mil­lion from the Ontario Gov­ern­ment to cre­ate a ground­break­ing Cen­tre for Brain Fit­ness. Its stat­ed goal was to “devel­op and com­mer­cial­ize a range of prod­ucts designed to improve the brain health of aging Ontar­i­ans and oth­ers around the world”.

Our gov­ern­ment is proud to sup­port Bay­crest and its invalu­able work, which is already lead­ing to the dis­cov­ery of impor­tant new tools and approach­es to treat­ing brain dis­eases asso­ci­at­ed with aging,” said Min­is­ter of Research and Inno­va­tion, John Wilkin­son.

We have Baycrest’s CEO with us today, to explore why Ontario and Bay­crest chose to Bill Reichman Baycrestbecome pio­neers in this area, and dis­cuss some of the main oppor­tu­ni­ties, and chal­lenges. Dr. William E. Reich­man is Pres­i­dent and CEO of Bay­crest. Dr. Reich­man, an inter­na­tion­al­ly-known expert in geri­atric men­tal health and demen­tia, is also Pro­fes­sor of Psy­chi­a­try on the Fac­ul­ty of Med­i­cine at the Uni­ver­si­ty of Toron­to.

Alvaro Fer­nan­dez: Bill, thank you for your time. Let me start by ask­ing, giv­en that you just spoke at the recent Con­sumer Elec­tron­ic Show, what do you make of the grow­ing brain fit­ness field?

Bill Reich­man: it looks like a clas­sic exam­ple of a very promis­ing but still ear­ly stage field – a lot of oppor­tu­ni­ty and enthu­si­asm, but also a lot of prod­uct claims that are not backed by sol­id research. Think about the phys­i­cal fit­ness anal­o­gy: even today, after decades of progress, you still see peo­ple buy­ing research-based prod­ucts such as tread­mills but also all types of ran­dom machines they see on TV and have not been sub­ject to any val­i­da­tion. Sim­i­lar­ly, con­sumers today do not know what to make of grow­ing brain fit­ness claims. As anoth­er speak­er point­ed out, for the indus­try to ful­fill its promise, it will need to be care­ful with research and claims, not to end up like the nutraceu­ti­cals cat­e­go­ry.

By the way, let me rec­og­nize that the work you are doing with Sharp­Brains reports and your web­site is very impor­tant to offer qual­i­ty infor­ma­tion.

Thank you. Let’s step back for a moment. Tak­ing a, say, 10 years view, what is the main oppor­tu­ni­ty that tech­nol­o­gy-based brain fit­ness can offer to soci­ety?

First of all, let me say that I think we have an oppor­tu­ni­ty to make major progress in Brain Health in the XXI cen­tu­ry, sim­i­lar to what hap­pened with Car­dio­vas­cu­lar Health in the XX, and tech­nol­o­gy will play a cru­cial role.

Giv­en the rapid advances we are wit­ness­ing today in the research and tech­nol­o­gy are­nas, I feel con­fi­dent in say­ing that in less than 10 years we will have both valid and reli­able assess­ments of cog­ni­tive func­tions, that will be used both by Read the rest of this entry »

About SharpBrains

As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

Search in our archives

Follow us and Engage via…

twitter_logo_header
RSS Feed

Watch All Recordings Now (40+ Speakers, 12+ Hours)

Enter Your Email to receive Sharp­Brains free, monthly eNewslet­ter:

Join more than 50,000 Sub­scribers and stay informed and engaged.