Evaluating neural responses via EEG brain data in virtual reality environments: Key neurotechnology patent by The Nielsen Company

virtual reality

Today we are shar­ing a fas­ci­nat­ing patent by The Nielsen Com­pa­ny, rel­e­vant both for con­sumer research and for home health solu­tions. (As men­tioned, we are fea­tur­ing foun­da­tion­al Per­va­sive Neu­rotech patents, from old­er to new­er by issue date) U.S. Patent No. 8,392,250: Neu­ro-response eval­u­at­ed stim­u­lus in vir­tu­al real­i­ty envi­ron­ments Assignee(s): The Nielsen Com­pa­ny Inventor(s): Anan­tha Pradeep, Robert T. Knight,…

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