mybrainsolutions

Brain Resource raising $7m to expand corporate brain wellness offerings

by

InvestmentBRC $7 mil­lion cap­i­tal rais­ing to expand sales (Investor Communication):

“Brain Resource Lim­it­ed (“BRC”) is pleased to announce that it has bind­ing com­mit­ments to raise approx­i­mate­ly A$7 million…BRC has to date suc­cess­ful­ly sold its on-line MyBrain­So­lu­tions prod­uct into two very large U.S. Brain Health mar­kets that have very high needs: [Read more…] about Brain Resource rais­ing $7m to expand cor­po­rate brain well­ness offerings

Digital health meets consumer electronics and brain training

by

There’s no doubt that the biggest buzz at this year’s Con­sumer Elec­tron­ics Show in Las Vegas didn’t come from the slimmest of tele­vi­sions, the most fash­ion­able head­phones or even a danc­ing robot.

The buzz of CES 2013 was firm­ly cen­tred on all things health and the Dig­i­tal Health Sum­mit is where the action was hap­pen­ing. On the eve of open­ing Ari­an­na Huff­in­g­ton described what was about to hap­pen in Las Vegas as a ‘Per­fect Storm’

“I’m talk­ing about one of those moments in which sev­er­al trends con­verge to cre­ate some­thing larg­er, a moment we will look back on as the time every­thing changed ….. this year’s CES has the poten­tial to be one of the most trans­for­ma­tive ever, and that’s because of a sig­nif­i­cant change in atti­tude about what role tech­nol­o­gy can, and should, be play­ing in our lives. That’s the foun­da­tion of this per­fect storm”. [Read more…] about Dig­i­tal health meets con­sumer elec­tron­ics and brain training

Brain Resource MyBrainSolutions: Brain Training Product Review Survey

by

As part of our ongo­ing mar­ket research we’d like to ask past and cur­rent users of Brain Resource prod­ucts to share their expe­ri­ence with us via this 3‑question anony­mous sur­vey.  [Read more…] about Brain Resource MyBrain­So­lu­tions: Brain Train­ing Prod­uct Review Survey

Brain Resource to Sponsor 2012 SharpBrains Summit; announces Aetna initiative

by

Brain Resource has agreed to become a Gold Spon­sor @ 2012 Sharp­Brains Vir­tu­al Sum­mit (June 7–14th): Opti­miz­ing Health through Neu­ro­plas­tic­i­ty, Inno­va­tion and Data. Thank you!

Brain Resource brings new insights and new effi­cien­cies to man­ag­ing brain health. Its pro­pri­etary plat­forms are used to pre­dict who will best respond to what drug, and devel­op new drugs, to pro­vide objec­tive reports from on-line assess­ments of brain health across the lifes­pan (includ­ing ADHD, Depres­sion, Anx­i­ety and Schiz­o­phre­nia), and to match indi­vid­u­al­ized pro­files with brain train­ing exer­cises & inter­ac­tive videos to opti­mize well­ness & brain function.

The com­pa­ny just announced a very inter­est­ing ini­tia­tive: Aet­na Rolls Out MyBrain­So­lu­tions Well­ness Site (Occu­pa­tion­al Health and Safety).

To Manage Brain Fitness Through Life, We Need to Put Puzzle Pieces Together

by

ac-150x150The main val­ue of the inde­pen­dent NIH pan­el men­tioned in the pre­vi­ous arti­cle comes from the rec­om­men­da­tions it makes for research, indus­try and gov­ern­ment to fill the gaps in the sci­en­tif­ic evi­dence in years to come.

…

In fact, hav­ing access to objec­tive, auto­mat­ed assess­ments to help con­sumers bet­ter mon­i­tor their cog­ni­tive health and take proac­tive, informed action is the one part of the brain fit­ness puz­zle that is bad­ly needed.

It is esti­mat­ed that 60% of peo­ple with Alzheimer’s Dis­ease go undi­ag­nosed. Most patients today get diag­nosed with Alzheimer’s too late and based on tools which are not sen­si­tive enough to pick up on sub­tle prob­lems in think­ing and mem­o­ry need­ed to make accu­rate diag­no­sis and dis­tin­guish among dif­fer­ent mem­o­ry dis­or­ders. This often results in hav­ing many indi­vid­u­als with high edu­ca­tion and intel­lect appear ‘nor­mal’ when in fact they have an Alzheimer’s‑induced mem­o­ry and cog­ni­tive slowdown.

Note: You can keep read­ing the arti­cle To Man­age Brain Fit­ness Through Life, We Need to Put Puz­zle Pieces Togeth­er in the web­site of the Amer­i­can Soci­ety of Aging (arti­cle link opens PDF). ASA recent­ly asked me to write a cou­ple of arti­cles on lat­est brain fit­ness and cog­ni­tive health trends for their Min­dAlert ini­tia­tive, and this is the sec­ond of the two.