Limitless evidenceless trend: The growth of nootropic supplements

_______ The all-too-under­­­s­tand­able urge to buy a bet­ter brain (Vox): “… unfor­tu­nate­ly, Bradley Coop­er is part­ly to blame for the boom of the edi­ble brain-improve­­ment indus­try. In 2011, he starred in Lim­it­less, a movie about a man who takes a spe­cial pill and becomes smarter and more capa­ble than any­one else on Earth. I’m joking…

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Growing awareness of the opportunities and risks posed by pharmacological cognitive enhancement (aka “smart drugs”)

. More research need­ed on use of ‘smart drugs’ by healthy peo­ple (Med­ical News): “Drugs such as methylphenidate and modafinil, mar­ket­ed as Rital­in and Provig­il respec­tive­ly, are used by some healthy indi­vid­u­als in order to boost their cog­ni­tive per­for­mance, despite a gen­er­al lack of knowl­edge about 

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