Think of your morning walk to work, school or your favorite coffee shop. Are you taking the shortest possible route to your destination? According to big data research that my colleagues and I conducted, the answer is no: People’s brains are not wired for optimal navigation.
Instead of calculating the shortest path, people try to point straight toward their destinations – we call it the “pointiest path” – even if it is not the most efficient way to walk. [Read more…] about Rationality doesn’t equal efficiency: Cellphone data shows how we navigate cities