Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News

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The ultimate in transfer from brain training to real-world outcomes: Reducing the risk of at-fault accidents by almost 50%

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Can you train your brain to dri­ve longer into your gold­en years? (CTV News):

For the elder­ly, the loss of a driver’s licence could mean the end of inde­pen­dence and the begin­ning of a decline in health, with far-reach­ing con­se­quences in their dai­ly lives…New assis­tive dri­ving tech­nolo­gies seem like an obvi­ous solu­tion in the years to come, but buy­ing new vehi­cles can be too expen­sive; while options like going for adult dri­ving lessons can be too great a blow to some seniors’ pride. Now, sci­en­tists claim that there’s anoth­er option avail­able to help old­er dri­vers main­tain their abil­i­ties on the road. Read the rest of this entry »

New report by the Institute of Medicine on cognitive health promotion

Title: Cog­ni­tive Aging: Progress in Under­stand­ing and Oppor­tu­ni­ties for Action

Report brief (opens PDF)

Read full report online

Descrip­tion: Peo­ple for­get things—a name, where they put their keys, a phone number—and yet what is dis­missed as a minor incon­ve­nience at 25 years of age, can evolve into a momen­tary anx­i­ety at 35, and a major source of per­son­al wor­ry at ages 55 or 60. For­get­ful­ness at old­er ages is often equat­ed with a decline in Read the rest of this entry »

Transcript: Alvaro Fernandez on Brain Health and Non-invasive Cognitive Enhancement

Below you can find the full tran­script of our engag­ing Q&A ses­sion yes­ter­day on life­long cog­ni­tive fit­ness, “men­tal cap­i­tal­ism”, and more,  with Alvaro Fer­nan­dez, co-author of The Sharp­Brains Guide to Brain Fit­ness, mod­er­at­ed by Har­ry Moody, Direc­tor of Aca­d­e­m­ic Affairs at AARP.

Read the rest of this entry »

Wellness Coaching for Brain Health and Fitness

We just received this quote of how a major health sys­tem is using our Brain Fit­ness Mar­ket Report:

At Sut­ter Health Part­ners we rec­og­nize the impor­tance of brain health and how much the health of the brain and the body are inter­de­pen­dent.  The mar­ket report helped us fur­ther tar­get our coach­ing efforts to inte­grate brain fit­ness and upgrade our entire coach­ing plat­form.  It is easy to read and gives you the indus­try per­spec­tive in a thor­ough yet con­cise man­ner.  I high­ly rec­om­mend it!”

– Mar­garet Sabin, CEO of Sut­ter Health Part­ners and VP, New Prod­uct Devel­op­ment, at Sut­ter Health.

You may won­der, “what is the link between  well­ness coach­ing and brain fit­ness”?

In prac­tice, good health and well­ness coach­es pro­vide excel­lent brain health advice, giv­en that the areas they focus on (nutri­tion, phys­i­cal exer­cise, stress man­age­ment) do play an impor­tant role in main­tain­ing our brains in top shape.

Addi­tion­al­ly, pio­neers  such as Sut­ter Health Part­ners are adding a Brain “lens” to their work. How?

First, by bet­ter under­stand­ing and explain­ing the brain ben­e­fits of what they already do, in order to pro­vide addi­tion­al moti­va­tion to stick with healthy behav­iors. For exam­ple, most peo­ple will be able to recite mul­ti­ple ben­e­fits of mod­er­ate car­dio­vas­cu­lar exer­cise. But how many know  that it can also con­tribute to neu­ro­ge­n­e­sis ‑the cre­ation of new neu­rons — in adult brains?

Sec­ond, by start­ing to offer brain fit­ness guide­lines to clients who want too go beyond cross­word puz­zles and sudoku.

I had a great train­ing ses­sion with a num­ber of Sut­ter Health coach­es last week — let me sum­ma­rize some of the main points we cov­ered. Read the rest of this entry »

About SharpBrains

As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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