memorize

Update: 2009 Market Report Finds Growth, Promise and Confusion

by

Here you have the April edi­tion of our month­ly newslet­ter cov­er­ing cog­ni­tive health and Brain Fitnessbrain fit­ness top­ics. Please remem­ber that you can sub­scribe to receive this Newslet­ter by email, using the box at the top of this page.

We are excit­ed to release our 2009 mar­ket report The State of the Brain Fit­ness Soft­ware Mar­ket 2009. To be for­mal­ly released on May 4th but avail­able now for our clients and read­ers, this report aims to inform deci­sion-mak­ers at health­care, insur­ance, research, pub­lic pol­i­cy, invest­ment and tech­nol­o­gy orga­ni­za­tions about impor­tant devel­op­ments in the brain fit­ness and cog­ni­tive health space.

2009 Mar­ket Report

The State of the Brain Fit­ness Soft­ware Mar­ket 2009: This new 150-page report finds The State of the Brain Fitness/ Training Software Market 2009 reportsus­tained growth in the brain fit­ness soft­ware mar­ket (from $225m in 2007 to $265m in 2008) and promis­ing seeds for future growth, com­bined with increased con­fu­sion giv­en aggres­sive mar­ket­ing claims and lack of edu­ca­tion and stan­dards. The report includes, for the first time, a Mar­ket & Research Momen­tum Matrix to cat­e­go­rize 21 key ven­dors, 10 Research Exec­u­tive Briefs writ­ten by 12 lead­ing sci­en­tists, and the com­plete results of our mar­ket sur­vey with 2,000+ respon­dents. You can learn more, and acquire the report, Here.

News and Resources

Cog­ni­tive Health News April Round-Up: New cog­ni­tive track at the Games for Health con­fer­ence, bilin­gual brains, pover­ty’s effect on the brain and work­ing mem­o­ry due to stress, dia­betes, neu­roen­hanc­ing drugs, Kel­log­g’s set­tle­ment with the FTC, neu­rocog­ni­tive test­ing in the military.

Nor­mal Aging vs. Alzheimer’s Dis­ease: Dr. Murali Doraiswamy shares his very insight­ful views on the key ques­tion, “How can we help the pub­lic at large to dis­tin­guish Alzheimer’s Dis­ease from nor­mal aging — so that an inter­est in ear­ly iden­ti­fi­ca­tion does­n’t trans­late into unneed­ed wor­ries?”, based on his recent book The Alzheimer’s Action Plan.

Upcom­ing Guide 

The Sharp­Brains Guide to Brain Fit­ness: It seems every week brings a new bar­rage of arti­cles and stud­ies which often con­tra­dict what you read the month before: Does Gingko Bilo­ba improve mem­o­ry? Can phys­i­cal exer­cise help you stay sharp as you age? Which brain fit­ness pro­gram”, if any, is worth your mon­ey? Why is man­ag­ing stress so impor­tant for mem­o­ry and the brain?. This new book (avail­able both in print and Kin­dle ver­sions) aims to answer those ques­tions ‑and more. We will send you an email announce­ment when the book is ready for pur­chase, in late May.

The Big Picture

Do Art Class­es Boost Test Scores? Is there a “Mozart Effect?”: Some researchers sug­gest so; oth­ers are not con­vinced. Karin Evans, through our col­lab­o­ra­tion with Greater Good Mag­a­zine, offers a very thought­ful review of the evi­dence. She also chal­lenges us by ask­ing, “Now, is this the right question?”

Improv­ing the world, and one’s brain, at the same time: The Gold­man Envi­ron­men­tal Prize recent­ly rec­og­nized sev­en social entre­pre­neurs who are clear­ly help­ing improve the state of the world. Now, the “state of the world” does include their very own brains — as you may have seen in a recent study.

Brain Teasers

Brain plas­tic­i­ty and dai­ly live: If you lived in Lon­don, and want­ed to grow your hip­pocam­pus, which job would you choose?

Stim­u­late your Con­cen­tra­tion Skills: when one real­ly wants to mem­o­rize a fact, it is cru­cial to pay atten­tion. Dr. Pas­cale Mich­e­lon chal­lenges you to count a few sim­ple letters.

Have a great May

Brain Teaser to Stimulate your Concentration Skills

by

Learn­ing can be inci­den­tal. We all mem­o­rize facts with­out pay­ing much atten­tion to these facts or with­out will­ing to mem­o­rize them. How­ev­er, when one real­ly wants to mem­o­rize a fact, it is cru­cial to pay atten­tion. Many stud­ies have shown that com­pared to full atten­tion con­di­tions, divid­ing atten­tion dur­ing study time leads to poor mem­o­ry performance.

This exer­cise will help you prac­tice focus­ing your attention.

It may seem easy but make sure you count twice!

Count the num­ber of “Y” in this text:

Yes­ter­day, Lucy went all the way to Boston. She want­ed to buy new shoes. She had to go in many shops before she found the shoes she want­ed. She was hap­py to stop at a restau­rant to have some tea and cook­ies before she took the train back home.

Count the num­ber of “F” in this text:

Fin­ished files are the result of years of sci­en­tif­ic study com­bined with the expe­ri­ence of years.

Count the num­ber of “E” in this text:

Last sum­mer, Jean and Har­ri­et spent their vaca­tion in Michi­gan. They rent­ed a cab­in on the lake. The cab­in had two bed­rooms and a nice deck. They used to spend a lot of time on the deck, just look­ing at how the light would change on the water. Sev­er­al times, they bor­rowed bikes from their neigh­bors and spent a few hours explor­ing the vil­lages not far from their cabin.

—
Solu­tions

There are 7 “Y” in the first text.

There are 6 “F” in the sec­ond text (got them?)

There are 38 “E” in the third text.

—

For many oth­er Brain Teasers, click Here.
For many oth­er teasers and arti­cles by Dr. Mich­e­lon, click Here.

Pascale Michelon– Pas­cale Mich­e­lon, Ph. D., is Sharp­Brains’ Research Man­ag­er for Edu­ca­tion­al Projects. Dr. Mich­e­lon has a Ph.D. in Cog­ni­tive Psy­chol­o­gy and has worked as a Research Sci­en­tist at Wash­ing­ton Uni­ver­si­ty in Saint Louis, in the Psy­chol­o­gy Depart­ment. She con­duct­ed sev­er­al research projects to under­stand how the brain makes use of visu­al infor­ma­tion and mem­o­rizes facts. She is now an Adjunct Fac­ul­ty at Wash­ing­ton University.