Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News

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Novartis dissolves agreement to market Pear Therapeutics’ prescription digital therapeutics for substance/ opioid abuse

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As San­doz returns mar­ket­ing rights for dig­i­tal ther­a­peu­tics to Pear, what does it mean for co-pro­mote arrange­ments? (MM&M):

San­doz, the gener­ics divi­sion of Novar­tis, is alter­ing com­mer­cial course, return­ing mar­ket­ing duties for two pre­scrip­tion dig­i­tal ther­a­peu­tics (DTx) back to Pear Ther­a­peu­tics. The move, which some had antic­i­pat­ed, comes 18 months after the two signed a co-pro­mo­tion deal.

Since the Sandoz/Pear pact was wide­ly seen as a lit­mus test of sorts for pharma’s role in help­ing dis­trib­ute this nascent tech­nol­o­gy, the com­mer­cial break-up rais­es ques­tions about the via­bil­i­ty of such part­ner­ships going for­ward. It also high­lights the par­ties’ some­times con­flict­ing pri­or­i­ties: Read the rest of this entry »

Neuroimaging as a marketing tool: Key Neurotech Patent #2

– Illus­tra­tive image from U.S. Patent No. 6,099,319

As men­tioned, we are fea­tur­ing a foun­da­tion­al Per­va­sive Neu­rotech patent a day, from old­er to new­er by issue date. Today we are shar­ing a 2000 patent assigned to The Nielsen Com­pa­ny.

U.S. Patent No. 6,099,319: Neu­roimag­ing as a mar­ket­ing tool

  • Assignee(s): The Nielsen Com­pa­ny
  • Inventor(s): Ger­ald Zalt­man, Stephen M. Koss­lyn
  • Tech­nol­o­gy Cat­e­go­ry: Hybrid
  • Issue Date: August 8, 2000

SharpBrains’ Take:

The ‘319 patent is one of Nielsen’s sev­er­al patents that relate to ana­lyz­ing brain data in response to a wide vari­ety of stim­uli for pur­pos­es of eval­u­at­ing the stim­uli, such as dis­cern­ing emo­tion­al respons­es to sen­so­ry inputs. Read the rest of this entry »

Brain training franchisor LearningRx settles FTC complaint about its marketing claims

BrainTraining_learningRxLearn­ingRx To Pay $200K For Alleged­ly Unproven Claims That Brain Train­ing Can Improve Income, Treat Autism & ADHD (Con­sumerist):

The com­pa­ny behind the Learn­ingRX “brain train­ing” pro­gram has agreed to pay a $200,000 set­tle­ment and to stop mak­ing claims that its sys­tem is clin­i­cal­ly proven to treat seri­ous health con­di­tions, or that it can Read the rest of this entry »

How leading marketing pros train their brains, stay ahead of the curve

brain_circuitsThe Brainy Insight for B2B (Rene­gade Media):

We all know Chief Mar­ket­ing Offi­cers (CMOs) are extra­or­di­nar­i­ly busy peo­ple. They’re jug­gling strate­gic, tac­ti­cal, man­age­r­i­al, ven­dor and cus­tomer chal­lenges, all while try­ing to stay ahead of the curve. This is where Read the rest of this entry »

About SharpBrains

As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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