Lindsay-Gaskins

Lindsay Gaskins on What Brain Games Consumers Buy and Why

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The CEO of Mar­bles: The Brain Store will pro­vide an overview of What Brain Games Con­sumers Buy (in Mar­bles’ stores) and Why, at the upcom­ing 2012 Sharp­Brains Vir­tu­al Sum­mit (June 7–14th, 2012).

Lind­say start­ed Mar­bles: The Brain Store in 2008 with the sim­ple idea of find­ing the best brain games out there and [Read more…] about Lind­say Gask­ins on What Brain Games Con­sumers Buy and Why

28 Confirmed Speakers: Optimizing Health through Neuroplasticity & Digital Innovation

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The 2012 Sharp­Brains Vir­tu­al Sum­mit (June 7–8th 2012, no trav­el required since event takes place ful­ly online) is plung­ing ahead, with 28 Con­firmed Speak­ers so far:

A Brain Store to Find the Right Brain Fitness Products

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Baby­boomers, wor­ried about demen­tia, are look­ing for ways to keep their brain active. Board games and brain fit­ness soft­ware pro­grams are part of the answer. How­ev­er it is not always easy to find and com­pare these prod­ucts. This arti­cle shows how Mar­ble: The Brain Store has devel­oped a very inter­ac­tive retail expe­ri­ence to help con­sumers find the prod­ucts that are right for them.

Note that we will have a chance to learn more about the con­cept as Lind­say Gask­ins, CEO of Mar­bles, will be speak­ing at the Sharp­Brains Sum­mit this month (March 30 — April 1).

Mar­bles is mak­ing its mark with enter­tain­ment and ser­vice. This is not a typ­i­cal game store. Employ­ees are called brain coach­es, not sales asso­ciates, and are trained on how to play the hun­dreds of games and puz­zles and soft­ware in the store.

Like a book­store, Mar­bles divides its prod­ucts by sub­ject: crit­i­cal think­ing, mem­o­ry, coor­di­na­tion, visu­al per­cep­tion and word skills. The store car­ries 250 prod­ucts […] There are games for fine-motor skills, stress relief, atten­tion deficit dis­or­der, cre­ativ­i­ty and dyslex­ia, just to name a few.

Cognitive Health Track at Games for Health Conference: Full Schedule Announced!

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Games for Health and Sharp­Brains have part­nered to bring you the first Cog­ni­tive Games for Health Conference - Cognitive Health TrackHealth Track in a Games for Health Con­fer­ence, June 11–12th in Boston. If you are inter­est­ed, in attend­ing the con­fer­ence, you can learn more and reg­is­ter Here.

To get a 15% off reg­is­tra­tion fees ($379), you can use dis­count code: sharp09, when you reg­is­ter Here.

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Cog­ni­tive Health Track, Pow­ered by SharpBrains

Thurs­day, June 11th

10.20 (50m) Bird’s Eye View of Cog­ni­tive Health Innovation
Speaker(s): Alvaro Fer­nan­dez, SharpBrains

Sci­en­tif­ic, tech­no­log­i­cal and demo­graph­ic trends have con­verged to cre­ate a new $265m mar­ket in the US alone: seri­ous games, soft­ware and online appli­ca­tions that can help peo­ple of all ages assess and train cog­ni­tive abil­i­ties. Alvaro Fer­nan­dez will pro­vide a Bird’s Eye View of the sci­ence, mar­ket seg­ments and trends, com­pet­i­tive land­scape, and main chal­lenges ahead, based on The State of the Brain Fit­ness Soft­ware Mar­ket 2009 report released in May, which includ­ed Research Exec­u­tive Briefs pre­pared by 12 lead­ing sci­en­tists and a sur­vey of 2,000+ deci­sion-mak­ers and ear­ly adopters.

61% of respon­dents to the sur­vey Strong­ly Agreed with the state­ment “Address­ing cog­ni­tive and brain health should be a health­care pri­or­i­ty.” But, 65% Agreed/Strongly Agreed with “I don’t real­ly know what to expect from prod­ucts mak­ing brain claims.” In this ses­sion, Alvaro will pub­licly unveil the new book The Sharp­Brains Guide to Brain Fit­ness: 18 Inter­views with Sci­en­tists, Prac­ti­cal Advice, and Prod­uct Reviews, To Keep Your Brain Sharp, co-authored by neu­ropsy­chol­o­gist Dr. Elkhonon Gold­berg and him­self, aimed at help­ing con­sumers and pro­fes­sion­als under­stand and nav­i­gate this grow­ing field.

11.20 (30m) The All­state-Posit Sci­ence Part­ner­ship: Cog­ni­tive Train­ing for Safer Driving 
Speaker(s): Tom War­den, All­state; Hen­ry Mah­ncke, Posit Science

Evi­dence-based cog­ni­tive train­ing pro­grams have been avail­able in retire­ment com­mu­ni­ties for sev­er­al years. Now, they are reach­ing a younger pop­u­la­tion includ­ing Boomers through inno­v­a­tive part­ner­ships, like insurers.

In Octo­ber 2008 auto insur­ance com­pa­ny All­state and brain fit­ness soft­ware devel­op­er Posit Sci­ence announced a research col­lab­o­ra­tion that could lead to “poten­tial­ly the next big break­through in auto­mo­bile safe­ty”. The pur­pose of this ses­sion is to review nov­el ways of get­ting the sci­ence of cog­ni­tive train­ing into the real world where it can help peo­ple. Rep­re­sen­ta­tives from All­state and Posit Sci­ence will dis­cuss why these part­ner­ships work for insur­ers, devel­op­ers, and end users. They will also pro­vide a thor­ough review of the eval­u­a­tion process a major part­ner goes through when select­ing a cog­ni­tive train­ing company.

12.00 (30m) What Con­sumers Buy and Why 
Speaker(s): Lind­say Gask­ins, Mar­bles: The Brain Store

Launched in Octo­ber 2008, Mar­bles: The Brain Store is a retail store that [Read more…] about Cog­ni­tive Health Track at Games for Health Con­fer­ence: Full Sched­ule Announced!