LearningRx

Trend: Growing interest in (and questions around) brain training centers for kids with special needs

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Par­ents pay thou­sands for ‘brain train­ing’ to help kids with ADHD and autism. But does it work? (NBC News):

“…As the num­ber of chil­dren diag­nosed with ADHD and autism surges in the U.S., accord­ing to fed­er­al data, and as par­ents become exas­per­at­ed with treat­ments that don’t work or involve med­ica­tions that car­ry the risk of side effects, neu­rotech­nol­o­gy indus­try ana­lysts pre­dict the demand for pro­grams like these will only grow [Read more…] about Trend: Grow­ing inter­est in (and ques­tions around) brain train­ing cen­ters for kids with spe­cial needs

Brain training franchisor LearningRx settles FTC complaint about its marketing claims

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BrainTraining_learningRxLearn­ingRx To Pay $200K For Alleged­ly Unproven Claims That Brain Train­ing Can Improve Income, Treat Autism & ADHD (Con­sumerist):

“The com­pa­ny behind the Learn­ingRX “brain train­ing” pro­gram has agreed to pay a $200,000 set­tle­ment and to stop mak­ing claims that its sys­tem is clin­i­cal­ly proven to treat seri­ous health con­di­tions, or that it can [Read more…] about Brain train­ing fran­chisor Learn­ingRx set­tles FTC com­plaint about its mar­ket­ing claims

Brain Training and Cognitive Assessment Market Surpassed $1.3 Billion In 2013

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Heads-up: We just announced a new intel­li­gence pack­age aimed at edu­ca­tion, health, gam­ing and tech­nol­o­gy exec­u­tives and innovators.

“Many mar­ket reports pro­vide lit­tle val­ue for the mon­ey. This mar­ket report by Sharp­Brains is the pre­cise oppo­site. Its wealth of data and analy­sis pro­vides very valu­able strate­gic and busi­ness devel­op­ment guid­ance to orga­ni­za­tions at the fron­tier of health and well­ness,” says Alexan­dra More­house, VP of Brand Man­age­ment at Kaiser Per­ma­nente. [Read more…] about Brain Train­ing and Cog­ni­tive Assess­ment Mar­ket Sur­passed $1.3 Bil­lion In 2013

Congrats, Digital Brain Health pioneers: Brain Resource, CogState, Emotiv, Lumos Labs, Neurosky, and more

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Source: SharpBrains.com’s Report on The Dig­i­tal Brain Health Mar­ket 2012–2020

5 Mar­ket Lead­ers   [Read more…] about Con­grats, Dig­i­tal Brain Health pio­neers: Brain Resource, CogState, Emo­tiv, Lumos Labs, Neu­rosky, and more

New Interview Series (Part 1 of 10): Why Care About Brain Fitness Innovation?

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Every Mon­day dur­ing the next 10 weeks we’ll dis­cuss here what lead­ing indus­try, sci­ence and pol­i­cy experts –all of whom will speak at the upcom­ing 2011 Sharp­Brains Sum­mit (March 30th — April 1st, 2011)– have to say about emerg­ing oppor­tu­ni­ties and chal­lenges to address, over the next 10 years, the grow­ing brain-relat­ed soci­etal demands.

With­out fur­ther ado, here you have what four Sum­mit Speak­ers say…

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Alvaro Pas­cual-Leone is the Direc­tor of the Beren­son-Allen Cen­ter for Non-Inva­sive Brain Stim­u­la­tion at Har­vard Med­ical School.

1. How would you define “brain fit­ness” vs. “phys­i­cal fitness”?

Phys­i­cal fit­ness can refer to an over­all or gen­er­al state of health and well-being. How­ev­er, it is also often used more specif­i­cal­ly to refer to the abil­i­ty to per­form a giv­en activ­i­ty, occu­pa­tion, or sport.

Sim­i­lar­ly brain fit­ness might be used to refer to a gen­er­al state of healthy, opti­mized brain func­tion, or a more spe­cif­ic brain-based abil­i­ty to process cer­tain, spe­cif­ic infor­ma­tion, enable cer­tain motor actions, or sup­port cer­tain cog­ni­tive abil­i­ties. Impor­tant­ly though, I would argue [Read more…] about New Inter­view Series (Part 1 of 10): Why Care About Brain Fit­ness Innovation?

New Report Finds A Brain Health Revolution in the Making, Driven by Digital Technology and Neuroplasticity Research

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2010MarketReportIn spite of the recent eco­nom­ic down­turn, rev­enues for dig­i­tal tech­nolo­gies to assess, enhance and treat cog­ni­tion, or dig­i­tal brain health and fit­ness tools, grew 35% in 2009. “The con­ver­gence of demo­graph­ic and pol­i­cy trends with cog­ni­tive neu­ro­science dis­cov­er­ies and tech­no­log­i­cal inno­va­tion is giv­ing birth to a nascent mar­ket­place that can fun­da­men­tal­ly trans­form what brain health is, how it is mea­sured, and how it is done,” says Alvaro Fer­nan­dez, mem­ber of the World Eco­nom­ic Forum’s Coun­cil on the Aging Soci­ety and Edi­tor-in-Chief of the report. “This ground­break­ing report can help pio­neers shape the emerg­ing toolk­it to ben­e­fit an aging soci­ety that increas­ing­ly seeks new ways to enhance cog­ni­tive func­tion­al­i­ty and men­tal well­ness across the lifespan.”

“As the brain is thrust into the cen­ter of the health­care ecosys­tem, inno­v­a­tive cog­ni­tive health and brain fit­ness appli­ca­tions will play an increas­ing­ly impor­tant role in defin­ing neu­ro­cen­tric health,” adds Jake Duna­gan, Research Direc­tor at the Insti­tute For The Future.

Report: Trans­form­ing Brain Health with Dig­i­tal Tools to Assess, Enhance and Treat Cog­ni­tion across the Lifes­pan: The State of the Brain Fit­ness Mar­ket 2010. 

A major­i­ty among the 1,900+ deci­sion-mak­ers and ear­ly-adopters sur­veyed said they trust­ed the effec­tive­ness of non-inva­sive options above inva­sive options to enhance crit­i­cal brain func­tion­al­i­ty. Pro­fes­sion­al and intel­lec­tu­al chal­lenges were rat­ed very effec­tive by 61% of respon­dents, aer­o­bic exer­cise and read­ing books by 42%, med­i­ta­tion by 38%, com­put­er­ized brain train­ing by 26%, tak­ing pre­scrip­tion drugs by 13%, tak­ing sup­ple­ments by 12%, and self-med­icat­ing with drugs by 1%.

These are among the key find­ings of a 207-page mar­ket report released today by Sharp­Brains and pre­pared in col­lab­o­ra­tion with 24 lead­ing sci­en­tists and 10 inno­v­a­tive orga­ni­za­tions — the most com­pre­hen­sive such research study done to ana­lyze emerg­ing research, tech­nolo­gies and marketplace.

“We must do for brain health in the 21st cen­tu­ry what we large­ly accom­plished in car­dio­vas­cu­lar health in the past cen­tu­ry. It’s time to take sci­en­tif­ic insights out of the lab and to iden­ti­fy prac­ti­cal appli­ca­tions, mak­ing the main­te­nance of good brain fit­ness a pub­lic health pri­or­i­ty,” indi­cates William Reich­man, MD, Pres­i­dent and CEO of Baycrest.

Oth­er Report High­lights are: [Read more…] about New Report Finds A Brain Health Rev­o­lu­tion in the Mak­ing, Dri­ven by Dig­i­tal Tech­nol­o­gy and Neu­ro­plas­tic­i­ty Research