Tracking Health and Wellness Applications of Brain Science

Learning-Enhancement-Corporation

Brain Training and Cognitive Assessment Market Surpassed $1.3 Billion In 2013

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Heads-up: We just announced a new intel­li­gence pack­age aimed at edu­ca­tion, health, gam­ing and tech­nol­o­gy exec­u­tives and innovators.

“Many mar­ket reports pro­vide lit­tle val­ue for the mon­ey. This mar­ket report by Sharp­Brains is the pre­cise oppo­site. Its wealth of data and analy­sis pro­vides very valu­able strate­gic and busi­ness devel­op­ment guid­ance to orga­ni­za­tions at the fron­tier of health and well­ness,” says Alexan­dra More­house, VP of Brand Man­age­ment at Kaiser Per­ma­nente. [Read more…] about Brain Train­ing and Cog­ni­tive Assess­ment Mar­ket Sur­passed $1.3 Bil­lion In 2013

Congrats, Digital Brain Health pioneers: Brain Resource, CogState, Emotiv, Lumos Labs, Neurosky, and more

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Source: SharpBrains.com’s Report on The Dig­i­tal Brain Health Mar­ket 2012–2020

5 Mar­ket Lead­ers   [Read more…] about Con­grats, Dig­i­tal Brain Health pio­neers: Brain Resource, CogState, Emo­tiv, Lumos Labs, Neu­rosky, and more

BrainWare Safari: Brain Training Product Review Survey

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As part of our ongo­ing mar­ket research we’d like to ask past and cur­rent users of Learn­ing Enhance­ment Cor­po­ra­tion prod­ucts to share their expe­ri­ence with us via this 3‑question anony­mous sur­vey.  [Read more…] about Brain­Ware Safari: Brain Train­ing Prod­uct Review Survey

Transcript: Alvaro Fernandez on Brain Health and Non-invasive Cognitive Enhancement

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Below you can find the full tran­script of our engag­ing Q&A ses­sion yes­ter­day on life­long cog­ni­tive fit­ness, “men­tal cap­i­tal­ism”, and more,  with Alvaro Fer­nan­dez, co-author of The Sharp­Brains Guide to Brain Fit­ness, mod­er­at­ed by Har­ry Moody, Direc­tor of Aca­d­e­m­ic Affairs at AARP.

[Read more…] about Tran­script: Alvaro Fer­nan­dez on Brain Health and Non-inva­sive Cog­ni­tive Enhancement

New Report Finds A Brain Health Revolution in the Making, Driven by Digital Technology and Neuroplasticity Research

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2010MarketReportIn spite of the recent eco­nom­ic down­turn, rev­enues for dig­i­tal tech­nolo­gies to assess, enhance and treat cog­ni­tion, or dig­i­tal brain health and fit­ness tools, grew 35% in 2009. “The con­ver­gence of demo­graph­ic and pol­i­cy trends with cog­ni­tive neu­ro­science dis­cov­er­ies and tech­no­log­i­cal inno­va­tion is giv­ing birth to a nascent mar­ket­place that can fun­da­men­tal­ly trans­form what brain health is, how it is mea­sured, and how it is done,” says Alvaro Fer­nan­dez, mem­ber of the World Eco­nom­ic Forum’s Coun­cil on the Aging Soci­ety and Edi­tor-in-Chief of the report. “This ground­break­ing report can help pio­neers shape the emerg­ing toolk­it to ben­e­fit an aging soci­ety that increas­ing­ly seeks new ways to enhance cog­ni­tive func­tion­al­i­ty and men­tal well­ness across the lifespan.”

“As the brain is thrust into the cen­ter of the health­care ecosys­tem, inno­v­a­tive cog­ni­tive health and brain fit­ness appli­ca­tions will play an increas­ing­ly impor­tant role in defin­ing neu­ro­cen­tric health,” adds Jake Duna­gan, Research Direc­tor at the Insti­tute For The Future.

Report: Trans­form­ing Brain Health with Dig­i­tal Tools to Assess, Enhance and Treat Cog­ni­tion across the Lifes­pan: The State of the Brain Fit­ness Mar­ket 2010. 

A major­i­ty among the 1,900+ deci­sion-mak­ers and ear­ly-adopters sur­veyed said they trust­ed the effec­tive­ness of non-inva­sive options above inva­sive options to enhance crit­i­cal brain func­tion­al­i­ty. Pro­fes­sion­al and intel­lec­tu­al chal­lenges were rat­ed very effec­tive by 61% of respon­dents, aer­o­bic exer­cise and read­ing books by 42%, med­i­ta­tion by 38%, com­put­er­ized brain train­ing by 26%, tak­ing pre­scrip­tion drugs by 13%, tak­ing sup­ple­ments by 12%, and self-med­icat­ing with drugs by 1%.

These are among the key find­ings of a 207-page mar­ket report released today by Sharp­Brains and pre­pared in col­lab­o­ra­tion with 24 lead­ing sci­en­tists and 10 inno­v­a­tive orga­ni­za­tions — the most com­pre­hen­sive such research study done to ana­lyze emerg­ing research, tech­nolo­gies and marketplace.

“We must do for brain health in the 21st cen­tu­ry what we large­ly accom­plished in car­dio­vas­cu­lar health in the past cen­tu­ry. It’s time to take sci­en­tif­ic insights out of the lab and to iden­ti­fy prac­ti­cal appli­ca­tions, mak­ing the main­te­nance of good brain fit­ness a pub­lic health pri­or­i­ty,” indi­cates William Reich­man, MD, Pres­i­dent and CEO of Baycrest.

Oth­er Report High­lights are: [Read more…] about New Report Finds A Brain Health Rev­o­lu­tion in the Mak­ing, Dri­ven by Dig­i­tal Tech­nol­o­gy and Neu­ro­plas­tic­i­ty Research

Update: Preparing Society for the Cognitive Age, and Industry Webinar

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Here you have the August edi­tion of our month­ly newslet­ter cov­er­ing cog­ni­tive health and Brain Fitnessbrain fit­ness top­ics. Please remem­ber that you can sub­scribe to receive this Newslet­ter by email, using the box at the top of this page.

Sci­en­tif­ic pub­li­ca­tion Fron­tiers in Neu­ro­science recent­ly pub­lished a spe­cial issue on Aug­ment­ing Cog­ni­tion, and invit­ed me to con­tribute with an arti­cle titled Prepar­ing Soci­ety for the Cog­ni­tive Age. Ground­break­ing brain research has occurred over the last 20 years. The oppor­tu­ni­ty to improve brain health and per­for­mance is immense, but we need to ensure the mar­ket­place matures in a ratio­nal and sus­tain­able man­ner, both through health­care and non-health­care chan­nels. Click Here to read my article.

Announce­ments

In May 2009 Sharp­Brains pub­lished The State of the Brain Fit­ness Soft­ware Mar­ket 2009, the main indus­try report for lead­ing orga­ni­za­tions prepar­ing their mem­bers, their clients, and their patients for the cog­ni­tive age. 150-pages long, the report includes a mar­ket sur­vey with 2,000+ respon­dents, detailed analy­sis of 20+ ven­dors, research briefs writ­ten by 12 lead­ing sci­en­tists and data and trends for 4 major cus­tomer segments.webinar

Below we share the full Exec­u­tive Sum­ma­ry of the report and announce an exclu­sive webi­nar on Sep­tem­ber 29th to dis­cuss the State of the Mar­ket in more depth with buy­ers of the report.

To order the report and access both the report and the webi­nar, you can click Here. (Only $975 ‑a 25% dis­count- using Dis­count Code Frontiers2009 before Sep­tem­ber 28th).

State of the Market

The brain fit­ness field holds excit­ing promise for the future while pre­sent­ing clear oppor­tu­ni­ties and chal­lenges today. The good news is that there are more tools avail­able than ever before to assess and train a vari­ety of cog­ni­tive skills. The bad news is that there are no mag­ic pills and that con­sumers, while sat­is­fied over­all, seem con­fused by com­pet­ing claims on how to reduce one’s “brain age.” We do see signs that this ear­ly-stage mar­ket can mature in a more ratio­nal, struc­tured man­ner; but there is much work to be done. We esti­mate that the size of the U.S. brain fit­ness soft­ware (i.e., appli­ca­tions designed to assess or enhance cog­ni­tive abil­i­ties) mar­ket in 2008 was [Read more…] about Update: Prepar­ing Soci­ety for the Cog­ni­tive Age, and Indus­try Webinar