Nintendo Brain Training and Schools

By Alvaro Fernandez | March 25, 2008 |

An inter­est­ing recent arti­cle announce­sPupils to start day with Nin­ten­do Brain Train­ing(UK’s Dai­ly Tele­graph). Some quotes:  — “Chil­dren at 16 pri­ma­ry schools are to start each day by play­ing on a Nin­ten­do games con­sole, it was dis­closed yes­ter­day.” — “The pupils will play “brain train­ing” exer­cis­es before lessons after a pilot scheme at a school…

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Brain Training and “Brain-ism” in Japan

By Alvaro Fernandez | December 4, 2006 |

Today we are trav­el­ing to Japan. Go Hira­no is a ser­i­al Japan­ese entre­pre­neur who has been explor­ing neu­ro­­science-based oppor­tu­ni­ties in Japan, hav­ing recent­ly cre­at­ed the com­pa­ny NeuWell (neu­ro­science for well­ness). ———————- Key take-aways: — Peo­ple in Japan devour any prod­uct with brain-relat­ed claims — But there has been a recent back­lash against chil­dren videogames, so…

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