Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News


Nintendo Brain Training and Schools

An inter­est­ing recent arti­cle announcesPupils to start day with Nin­ten­do Brain Train­ing(UK’s Dai­ly Tele­graph). Some quotes: Nintendo Brain Age/ Training

- “Chil­dren at 16 pri­ma­ry schools are to start each day by play­ing on a Nin­ten­do games con­sole, it was dis­closed yes­ter­day.”

- “The pupils will play “brain train­ing” exer­cis­es before lessons after a pilot scheme at a school in Dundee found that it boost­ed learn­ing abil­i­ty.”

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Brain Training and “Brain-ism” in Japan

Go HiranoToday we are trav­el­ing to Japan. Go Hira­no is a ser­i­al Japan­ese entre­pre­neur who has been explor­ing neu­ro­science-based oppor­tu­ni­ties in Japan, hav­ing recent­ly cre­at­ed the com­pa­ny NeuWell (neu­ro­science for well­ness).


Key take-aways:

- Peo­ple in Japan devour any prod­uct with brain-relat­ed claims

- But there has been a recent back­lash against chil­dren videogames, so game devel­op­ers have start­ed to focus on old­er audi­ences with (most­ly unproven) brain-health-improv­ing games

- The mar­ket is ripe for pro­grams with proven research and tan­gi­ble ben­e­fits


AF: Hira­no-san, tell us a bit about your­self and how you became inter­est­ed in applied neu­ro­science.

GH: after help­ing launch one of the first DSL providers in Japan, I start­ed to won­der what the next big­ger val­ue for soci­ety would be. I have always been fas­ci­nat­ed by brain research, so I start­ed to explore oppor­tu­ni­ties to help bring to mar­ket neu­ro­science-based pro­grams to help stu­dents do bet­ter in exams, and adults age in brain-friend­ly ways.

AF: what is the state of Brain Fit­ness and Brain Train­ing in Japan? what are the most pop­u­lar appli­ca­tions so far?

GH: I think peo­ple under­stand the con­cepts of Brain Fit­ness and Brain Train­ing. If one method or product/service sounds a bit sci­en­tif­ic there are peo­ple who would try it for fun and curios­i­ty. How­ev­er, Read the rest of this entry »

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As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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