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Neuroplasticity, Brain Fitness and Cognitive Health News

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Report: The State of the Brain Fitness/ Training Software Market 2008

After many months of work (and we hope many new neu­rons and stronger synaps­es in our brains), we have just released our inau­gur­al report on the emerg­ing Brain Fit­ness Soft­ware Mar­ket, Brain Fitness Software the first to define the brain fit­ness and train­ing soft­ware mar­ket and ana­lyze the size and trends of its four cus­tomer seg­ments. We esti­mate the size of the US brain fit­ness soft­ware mar­ket at $225M in2007, up from $100m in 2005 (50% CAGR). The two seg­ments that fueled the mar­ket growth: con­sumers (grew from $5m to $80m, 300% CAGR) and health­care & insur­ance providers (grew from $36m to $65m, 35% CAGR).

High­lights from The State of the Brain Fit­ness Soft­ware Mar­ket 2008 report include:

1) 2007 was a sem­i­nal year for the US Brain Fit­ness soft­ware mar­ket, which reached $225 mil­lion in rev­enues – up from an esti­mat­ed $100 mil­lion in 2005.

2) Over 20 com­pa­nies are offer­ing tools to assess and train cog­ni­tive skills to four cus­tomer seg­ments: con­sumers; health­care and insur­ance providers; K12 school sys­tems; and For­tune 1000 com­pa­nies, the mil­i­tary, and sports teams.

3) The Nin­ten­do Brain Age/ Brain Train­ing phe­nom­e­non has dri­ven much of the growth. The con­sumer seg­ment grew from a few mil­lion in 2005 to an esti­mat­ed $80 mil­lion in 2007.

4) There is major con­fu­sion in the mar­ket, so edu­ca­tion will be key. Users and buy­ers need help to nav­i­gate the maze of prod­ucts and claims.

Read the rest of this entry »

Sunday Afternoon Quiz

Here’s a quick quiz to test your mem­o­ry and think­ing skills which should work out your tem­po­ral and frontal lobes. See how you do!

  1. Name the one sport in which nei­ther the spec­ta­tors nor the par­tic­i­pants know the score or the leader until the con­test ends.
  2. What famous North Amer­i­can land­mark is con­stant­ly mov­ing back­ward?
  3. Of all veg­eta­bles, only two can live to pro­duce on their own for sev­er­al grow­ing sea­sons. All oth­er veg­eta­bles must be replant­ed every year. What are the only two peren­ni­al veg­eta­bles?
  4. What fruit has its seeds on the out­side?
  5. In many liquor stores, you can buy pear brandy, with a real pear inside the bot­tle. The pear is whole and ripe, and the bot­tle is gen­uine; it hasn’t been cut in any way. How did the pear get inside the bot­tle?
  6. Only three words in Stan­dard Eng­lish begin with the let­ters “dw” and they are all com­mon words. Name two of them.
  7. There are 14 punc­tu­a­tion marks in Eng­lish gram­mar. Can you name at least half of them?
  8. Name the one veg­etable or fruit that is nev­er sold frozen, canned, processed, cooked, or in any oth­er form except fresh.
  9. Name 6 or more things that you can wear on your feet begin­ning with the let­ter “S.”

 —

Answers To Quiz:

  1.  The one sport in which nei­ther the spec­ta­tors, nor the par­tic­i­pants, know the score or the leader until the con­test ends: box­ing
  2.  The North Amer­i­can land­mark con­stant­ly mov­ing back­ward: Nia­gara Falls (the rim is worn down about two and a half feet each year because of the mil­lions of gal­lons of water that rush over it every minute.)
  3. Only two veg­eta­bles that can live to pro­duce on their own for sev­er­al grow­ing sea­sons: aspara­gus and rhubarb.
  4. The fruit with its seeds on the out­side: straw­ber­ry.
  5. How did the pear get inside the brandy bot­tle? It grew inside the bot­tle. (The bot­tles are placed over pear buds when they are small and are wired in place on the tree. The bot­tle is left in place for the entire grow­ing sea­son. When the pears are ripe, they are snipped off at the stems.)
  6. Three Eng­lish words begin­ning with “dw”: dwarf, dwell, and dwin­dle.
  7. Four­teen punc­tu­a­tion marks in Eng­lish gram­mar: peri­od, com­ma, colon, semi­colon, dash, hyphen, apos­tro­phe, ques­tion mark, excla­ma­tion point, quo­ta­tion marks, brack­ets, paren­the­sis, braces, and ellipses.
  8. The only veg­etable or fruit nev­er sold frozen, canned, processed, cooked, or in any oth­er form but fresh: let­tuce.
  9. Six or more things you can wear on your feet begin­ning with “s”: shoes, socks, san­dals, sneak­ers, slip­pers, skis, skates, snow­shoes, stock­ings, stilts.

 

More brain teas­er games:

About SharpBrains

As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters and more, SharpBrains is an independent market research firm tracking health and performance applications of brain science.

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