Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News


Report: The State of the Brain Fitness/ Training Software Market 2008

After many months of work (and we hope many new neu­rons and stronger synaps­es in our brains), we have just released our inau­gur­al report on the emerg­ing Brain Fit­ness Soft­ware Mar­ket, Brain Fitness Software the first to define the brain fit­ness and train­ing soft­ware mar­ket and ana­lyze the size and trends of its four cus­tomer seg­ments. We esti­mate the size of the US brain fit­ness soft­ware mar­ket at $225M in2007, up from $100m in 2005 (50% CAGR). The two seg­ments that fueled the mar­ket growth: con­sumers (grew from $5m to $80m, 300% CAGR) and health­care & insur­ance providers (grew from $36m to $65m, 35% CAGR).

High­lights from The State of the Brain Fit­ness Soft­ware Mar­ket 2008 report include:

1) 2007 was a sem­i­nal year for the US Brain Fit­ness soft­ware mar­ket, which reached $225 mil­lion in rev­enues – up from an esti­mat­ed $100 mil­lion in 2005.

2) Over 20 com­pa­nies are offer­ing tools to assess and train cog­ni­tive skills to four cus­tomer seg­ments: con­sumers; health­care and insur­ance providers; K12 school sys­tems; and For­tune 1000 com­pa­nies, the mil­i­tary, and sports teams.

3) The Nin­ten­do Brain Age/ Brain Train­ing phe­nom­e­non has dri­ven much of the growth. The con­sumer seg­ment grew from a few mil­lion in 2005 to an esti­mat­ed $80 mil­lion in 2007.

4) There is major con­fu­sion in the mar­ket, so edu­ca­tion will be key. Users and buy­ers need help to nav­i­gate the maze of prod­ucts and claims.

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Sunday Afternoon Quiz

Here’s a quick quiz to test your mem­o­ry and think­ing skills which should work out your tem­po­ral and frontal lobes. See how you do!

  1. Name the one sport in which nei­ther the spec­ta­tors nor the par­tic­i­pants know the score or the leader until the con­test ends.
  2. What famous North Amer­i­can land­mark is con­stant­ly mov­ing back­ward?
  3. Of all veg­eta­bles, only two can live to pro­duce on their own for sev­er­al grow­ing sea­sons. All oth­er veg­eta­bles must be replant­ed every year. What are the only two peren­ni­al veg­eta­bles?
  4. What fruit has its seeds on the out­side?
  5. In many liquor stores, you can buy pear brandy, with a real pear inside the bot­tle. The pear is whole and ripe, and the bot­tle is gen­uine; it hasn’t been cut in any way. How did the pear get inside the bot­tle?
  6. Only three words in Stan­dard Eng­lish begin with the let­ters “dw” and they are all com­mon words. Name two of them.
  7. There are 14 punc­tu­a­tion marks in Eng­lish gram­mar. Can you name at least half of them?
  8. Name the one veg­etable or fruit that is nev­er sold frozen, canned, processed, cooked, or in any oth­er form except fresh.
  9. Name 6 or more things that you can wear on your feet begin­ning with the let­ter “S.”


Answers To Quiz:

  1.  The one sport in which nei­ther the spec­ta­tors, nor the par­tic­i­pants, know the score or the leader until the con­test ends: box­ing
  2.  The North Amer­i­can land­mark con­stant­ly mov­ing back­ward: Nia­gara Falls (the rim is worn down about two and a half feet each year because of the mil­lions of gal­lons of water that rush over it every minute.)
  3. Only two veg­eta­bles that can live to pro­duce on their own for sev­er­al grow­ing sea­sons: aspara­gus and rhubarb.
  4. The fruit with its seeds on the out­side: straw­ber­ry.
  5. How did the pear get inside the brandy bot­tle? It grew inside the bot­tle. (The bot­tles are placed over pear buds when they are small and are wired in place on the tree. The bot­tle is left in place for the entire grow­ing sea­son. When the pears are ripe, they are snipped off at the stems.)
  6. Three Eng­lish words begin­ning with “dw”: dwarf, dwell, and dwin­dle.
  7. Four­teen punc­tu­a­tion marks in Eng­lish gram­mar: peri­od, com­ma, colon, semi­colon, dash, hyphen, apos­tro­phe, ques­tion mark, excla­ma­tion point, quo­ta­tion marks, brack­ets, paren­the­sis, braces, and ellipses.
  8. The only veg­etable or fruit nev­er sold frozen, canned, processed, cooked, or in any oth­er form but fresh: let­tuce.
  9. Six or more things you can wear on your feet begin­ning with “s”: shoes, socks, san­dals, sneak­ers, slip­pers, skis, skates, snow­shoes, stock­ings, stilts.


More brain teas­er games:

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