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insurance-driving

DriveFit (CogniFit); Brain Fitness Program for Driving

March 29, 2008 by Alvaro Fernandez

Dri­ving as Next Brain Fit­ness Application? 

Last month, at the MIT/ Smart­Sil­vers event where we pre­sent­ed our Brain Fit­ness Mar­ket Report, we dis­cussed what spe­cif­ic appli­ca­tions, beyond the cur­rent empha­sis on healthy Two In One Taskaging, might take com­put­er­ized cog­ni­tive train­ing to a new level.  

Assess­ing and improv­ing dri­ving skills would be a top can­di­date, giv­en both the well-defined nature of the need and the appear­ance of pro­grams with grow­ing evi­dence (both sci­en­tif­ic and real-world) behind.

The New York Times Asks… 

Along these lines, the New York Times just published this arti­cle: Are You a Good Dri­ver? Here’s How to Find Out. A few quotes:

- “COULD a video game make you a bet­ter dri­ver? More impor­tant, could com­put­er soft­ware pre­vent teenagers from mak­ing fatal mis­takes or even weed out old­er dri­vers whose debil­i­ties make them crash-prone?”

[Read more…] about Dri­ve­Fit (Cog­niFit); Brain Fit­ness Pro­gram for Driving

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Filed Under: Technology & Innovation Tagged With: AAA’s-Roadwise-Review, Allstate, brain-fitness-program, cognifit, cognitive-abilities, Computerized-cognitive-training, divided-attention, DriveFit, driving-simulation, driving-skills, Human-Factors, insurance-driving, Jerri-Edwards, Karlene-Ball, memory-tests, MindFit, new-york-times, Posit-Science, useful-field-of-view, Visual-Awareness, visual-tests

Beating forgetfulness and boosting the brain

July 25, 2007 by Alvaro Fernandez

Very good arti­cle in Mar­ket­Watch titled Beat­ing for­get­ful­ness and boost­ing the brain. Prob­a­bly the best we have seen so far pro­vid­ing an over­all indus­try per­spec­tive on a nascent field. I rec­om­mend read­ing the whole arti­cle, but here you have some teasers:

  • “As boomers age, the dri­ve to cor­rect such dis­com­fort has impli­ca­tions for health and well­ness, employ­ment and cor­po­rate train­ing — even sports. It’s giv­ing rise to a bur­geon­ing busi­ness of brain-boost­ing prod­ucts and ser­vices, as well as explo­ration into “cog­ni­tive enhanc­ing” pre­scrip­tion drugs.”
  • “The mar­ket for brain-fit­ness soft­ware tar­get­ing U.S. adults is esti­mat­ed to be $80 mil­lion to $100 mil­lion this year, up from $60 mil­lion last year and $2 mil­lion in 2005, accord­ing to Sharp­Brains, a San Fran­cis­co-based por­tal that helps indi­vid­u­als and com­pa­nies nav­i­gate brain-train­ing infor­ma­tion, prod­ucts and services.”
  • “It’s also easy to con­fuse age-relat­ed mem­o­ry prob­lems with the effects of undi­ag­nosed depres­sion or anx­i­ety, which are reversible, said Dr. Gene Cohen, direc­tor of the Cen­ter on Aging, Health & Human­i­ties at George Wash­ing­ton Uni­ver­si­ty Med­ical Center”
  • “The busi­ness of brain train­ing start­ed tak­ing off after [Read more…] about Beat­ing for­get­ful­ness and boost­ing the brain

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Filed Under: Brain/ Mental Health, Technology & Innovation Tagged With: baby-boomers, bloggers, brain-101, brain-fitness-seminars, BrainTwister, cognitive-behavioral-therapy, healt, insurance-driving, John-Joindes, n-back-task, Proceedings-of-the-National-Academy-of-Sciences, students, Susanne-Jaeggi, synapses

Brain Fitness survey

June 28, 2007 by Alvaro Fernandez

Today we would like to ask for your opin­ions on the emerg­ing Brain Fit­ness field, your inter­ests and needs. We would real­ly appre­ci­ate if you can devote 5‑minutes to com­plete this online sur­vey.

Thanks! please let us know what you think!

PS: as a small token of appre­ci­a­tion, we will give you a dis­count of 10% on all prod­ucts offered in our web­site, valid for a month after you com­plete the survey…sorry, no Star­bucks cards…

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Filed Under: Technology & Innovation Tagged With: AAA’s-Roadwise-Review, Allstate, Brain-health, insurance-driving, mental-fitness-training

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