insurance-driving

Very good arti­cle in Mar­ket­Watch titled Beat­ing for­get­ful­ness and boost­ing the brain. Prob­a­bly the best we have seen so far pro­vid­ing an over­all indus­try per­spec­tive on a nascent field. I rec­om­mend read­ing the whole arti­cle, but here you have some teasers:

• “As boomers age, the dri­ve to cor­rect such dis­com­fort has impli­ca­tions for health and well­ness, employ­ment and cor­po­rate train­ing — even sports. It’s giv­ing rise to a bur­geon­ing busi­ness of brain-boost­ing prod­ucts and ser­vices, as well as explo­ration into “cog­ni­tive enhanc­ing” pre­scrip­tion drugs.”
• “The mar­ket for brain-fit­ness soft­ware tar­get­ing U.S. adults is esti­mat­ed to be $80 mil­lion to $100 mil­lion this year, up from $60 mil­lion last year and $2 mil­lion in 2005, accord­ing to Sharp­Brains, a San Fran­cis­co-based por­tal that helps indi­vid­u­als and com­pa­nies nav­i­gate brain-train­ing infor­ma­tion, prod­ucts and services.”
• “It’s also easy to con­fuse age-relat­ed mem­o­ry prob­lems with the effects of undi­ag­nosed depres­sion or anx­i­ety, which are reversible, said Dr. Gene Cohen, direc­tor of the Cen­ter on Aging, Health & Human­i­ties at George Wash­ing­ton Uni­ver­si­ty Med­ical Center”
• “The busi­ness of brain train­ing start­ed tak­ing off after [Read more…] about Beat­ing for­get­ful­ness and boost­ing the brain