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Neuroplasticity, Brain Fitness and Cognitive Health News

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7 Key Lessons from the 2011 SharpBrains Summit: Retooling Brain Health for the 21st Century

Sharp­Brains served a high­ly thought-pro­vok­ing and infor­ma­tive 2011 Vir­tu­al Sum­mit on Retool­ing Brain Health for the 21st Cen­tu­ry over 3 days, March 30th — April 1st. Here is a brief dis­til­la­tion of the large num­ber (40+) of pre­sen­ta­tions.

1.The range and vari­ety of pre­sen­ta­tions left no room for doubt that the dig­i­tal brain health mar­ket is con­cerned with much more than improv­ing cog­ni­tive per­for­mance and preventing/treating dis­ease. There is a need for many tools in each of the fol­low­ing cat­e­gories: Read the rest of this entry »

Cognitive Health Track at Games for Health Conference: Full Schedule Announced!

Games for Health and Sharp­Brains have part­nered to bring you the first Cog­ni­tive Games for Health Conference - Cognitive Health TrackHealth Track in a Games for Health Con­fer­ence, June 11–12th in Boston. If you are inter­est­ed, in attend­ing the con­fer­ence, you can learn more and reg­is­ter Here.

To get a 15% off reg­is­tra­tion fees ($379), you can use dis­count code: sharp09, when you reg­is­ter Here.

Cog­ni­tive Health Track, Pow­ered by Sharp­Brains

Thurs­day, June 11th

10.20 (50m) Bird’s Eye View of Cog­ni­tive Health Inno­va­tion
Speaker(s): Alvaro Fer­nan­dez, Sharp­Brains

Sci­en­tif­ic, tech­no­log­i­cal and demo­graph­ic trends have con­verged to cre­ate a new $265m mar­ket in the US alone: seri­ous games, soft­ware and online appli­ca­tions that can help peo­ple of all ages assess and train cog­ni­tive abil­i­ties. Alvaro Fer­nan­dez will pro­vide a Bird’s Eye View of the sci­ence, mar­ket seg­ments and trends, com­pet­i­tive land­scape, and main chal­lenges ahead, based on The State of the Brain Fit­ness Soft­ware Mar­ket 2009 report released in May, which includ­ed Research Exec­u­tive Briefs pre­pared by 12 lead­ing sci­en­tists and a sur­vey of 2,000+ deci­sion-mak­ers and ear­ly adopters.

61% of respon­dents to the sur­vey Strong­ly Agreed with the state­ment “Address­ing cog­ni­tive and brain health should be a health­care pri­or­i­ty.” But, 65% Agreed/Strongly Agreed with “I don’t real­ly know what to expect from prod­ucts mak­ing brain claims.” In this ses­sion, Alvaro will pub­licly unveil the new book The Sharp­Brains Guide to Brain Fit­ness: 18 Inter­views with Sci­en­tists, Prac­ti­cal Advice, and Prod­uct Reviews, To Keep Your Brain Sharp, co-authored by neu­ropsy­chol­o­gist Dr. Elkhonon Gold­berg and him­self, aimed at help­ing con­sumers and pro­fes­sion­als under­stand and nav­i­gate this grow­ing field.

11.20 (30m) The All­state-Posit Sci­ence Part­ner­ship: Cog­ni­tive Train­ing for Safer Dri­ving
Speaker(s): Tom War­den, All­state; Hen­ry Mah­ncke, Posit Sci­ence

Evi­dence-based cog­ni­tive train­ing pro­grams have been avail­able in retire­ment com­mu­ni­ties for sev­er­al years. Now, they are reach­ing a younger pop­u­la­tion includ­ing Boomers through inno­v­a­tive part­ner­ships, like insur­ers.

In Octo­ber 2008 auto insur­ance com­pa­ny All­state and brain fit­ness soft­ware devel­op­er Posit Sci­ence announced a research col­lab­o­ra­tion that could lead to “poten­tial­ly the next big break­through in auto­mo­bile safe­ty”. The pur­pose of this ses­sion is to review nov­el ways of get­ting the sci­ence of cog­ni­tive train­ing into the real world where it can help peo­ple. Rep­re­sen­ta­tives from All­state and Posit Sci­ence will dis­cuss why these part­ner­ships work for insur­ers, devel­op­ers, and end users. They will also pro­vide a thor­ough review of the eval­u­a­tion process a major part­ner goes through when select­ing a cog­ni­tive train­ing com­pa­ny.

12.00 (30m) What Con­sumers Buy and Why
Speaker(s): Lind­say Gask­ins, Mar­bles: The Brain Store

Launched in Octo­ber 2008, Mar­bles: The Brain Store is a retail store that Read the rest of this entry »

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As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters and more, SharpBrains is an independent market research firm tracking health and performance applications of brain science.

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