foresight

(Some) New Yorker articles are bogus

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Scarecrow-or-strawmanI love read­ing the New York­er. I have writ­ten before about bogus brain games, and about bogus brain train­ing claims. We have pub­lished a 10-ques­tion check­list to help con­sumers make informed decisions.

All this is to say I was sur­prised to read a recent New York­er blog arti­cle titled “Brain games are bogus.” If you are going to make such strong claims, you need to back them up with seri­ous due dili­gence and analy­sis, and explain to read­ers what [Read more…] about (Some) New York­er arti­cles are bogus

Announcement: USA Hockey takes gold at Brain Fitness Innovation Awards, Allstate & Nationwide Mutual Insurance runners-up

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Please join us in con­grat­u­lat­ing USA Hock­ey, All­state, and Nation­wide, for reach­ing the podi­um of the 2010 Brain Fit­ness Inno­va­tion Awards, unveiled today.

imagesThe podi­um’s top posi­tion went to USA Hock­ey Nation­al Team Devel­op­ment Pro­gram (NTDP), a full-time devel­op­ment pro­gram aimed at prepar­ing stu­dent-ath­letes for par­tic­i­pa­tion on the US Nation­al Under-18 and Under-17 Teams, for its inno­v­a­tive cog­ni­tive train­ing sys­tem designed with the help of Applied Cog­ni­tive Engi­neer­ing (ACE) and the BIRD Foun­da­tion to help hock­ey play­ers devel­op per­cep­tion and deci­sion-mak­ing skills. More than two years in the mak­ing and $2 mil­lion to pro­duce, the Hock­ey Intel­li­Gym offers play­ers a video-game-like train­ing envi­ron­ment to enhance ‘hockey-sense’-the infor­ma­tion gath­ered from sur­round­ings to make and exe­cute play­ing deci­sions on-ice. Accord­ing to sta­tis­tics, Intel­li­Gym train­ing helped NTDP teams win more games than non-trained teams.

Judges select­ed the entry for its inspir­ing team approach-an inter­sec­tion between spe­cial­ist, coach and play­er. To adapt such a pro­gram and demon­strate its impact on real-life per­for­mance, they felt, opened new oppor­tu­ni­ties for exten­sion to oth­er sports and every­day life.

“We’re extreme­ly hon­ored that the Hock­ey Intel­li­Gym is being rec­og­nized with this pres­ti­gious award,” said Dave Ogre­an, exec­u­tive direc­tor of USA Hock­ey. “Togeth­er with ACE and the BIRD Foun­da­tion, we’re proud to have devel­oped what is a tru­ly inno­v­a­tive train­ing prod­uct that helps enhance the deci­sion-mak­ing skills of our athletes.”

allstate_protectionEntries from All­state and Nation­wide Mutu­al Insur­ance round­ed out the com­pe­ti­tion’s oth­er top-per­form­ers. Nation­wide Mutu­al Insur­ance’s ‘Healthy Hol­i­day Chal­lenge’ offered a Web based tool-MyBrain­So­lu­tions-to help employ­ees enhance pos­i­tiv­i­ty, emo­tion­al resilience and deal with oth­ers more effec­tive­ly — all key ele­ments to pro­duc­tiv­i­ty. images (1)In Penn­syl­va­nia, All­state invit­ed select­ed dri­vers, 50 years and old­er, to help val­i­date the impact tar­get­ed cog­ni­tive train­ing such as Posit Sci­ence InSight can have on dri­ving safe­ty in an effort to pre­vent injuries, save lives, enable old­er peo­ple to main­tain their inde­pen­dence longer and pro­vide peace of mind to adult chil­dren faced with dif­fi­cult deci­sions as par­ents age.

The remain­ing Top 10 Final­ists includ­ed (in alpha­bet­i­cal order):

  • AAA Foun­da­tion for Traf­fic Safety
  • Arrow­smith School
  • Men­tal Health Asso­ci­a­tion of Rock­land County
  • Oak­land Uni­fied School District
  • Saint Luke’s Brain and Stroke Institute
  • SCAN Health Plan
  • Uni­ver­si­ty Behav­ioral HealthCare

In its first year, the com­pe­ti­tion showed con­sid­er­able promise with 40 entries from pres­ti­gious orga­ni­za­tions and com­pa­nies around the world. “We’re delight­ed to have so many entries which show­case that brain fit­ness is for every­one at any age,” said Sharp­Brains’ CEO and Co-Founder Alvaro Fer­nan­dez. “The brain fit­ness field is still in its infan­cy but giv­en today’s longer life spans and the accom­pa­ny­ing desire to make those years healthy and pro­duc­tive, we believe it’s impor­tant to rec­og­nize those orga­ni­za­tions pio­neer­ing the way and adding to col­lec­tive learning.”

-> To learn more about the Inno­va­tion Awards, click Here.
-> To down­load full Press Kit, click Here (includes logos, FAQ, ini­tia­tive descrip­tions, PR contacts).

A full 200+ page mar­ket report detail­ing all ten final­ist case stud­ies in the con­text of over­all research and mar­ket trends will be avail­able next month.

Press con­tact:
Rebec­ca Brink
PR Rep — SharpBrains
rebec­ca at brinkcon­sult­ing dot biz

About Sharp­Brains and the Brain Fit­ness Inno­va­tion Awards

Sharp­Brains is an inde­pen­dent mar­ket research firm cov­er­ing the emerg­ing brain fit­ness and cog­ni­tive health mar­ket. Its flag­ship indus­try report The State of the Brain Fit­ness Soft­ware Mar­ket and con­sumer guide The Sharp­Brains Guide to Brain Fit­ness help deci­sion mak­ers and con­sumers nav­i­gate the emerg­ing brain fit­ness field based on evi­dence-based infor­ma­tion and inde­pen­dent analy­sis. The orga­ni­za­tion also hosts the 3‑day online glob­al and vir­tu­al Sharp­Brains Sum­mit, a first of its kind con­fer­ence, engag­ing pro­fes­sion­als across the globe on the state of cog­ni­tive fit­ness research, tech­nol­o­gy and mar­ket trends. SharpBrains.com, the fir­m’s edu­ca­tion­al blog and web­site, is a mem­ber of the Sci­en­tif­ic Amer­i­can Part­ner Network.

Designed AlvaroFer_finalfile_180310to fos­ter inno­va­tion and best prac­tice shar­ing, the Awards cel­e­brate out­stand­ing pio­neers apply­ing neu­ro­plas­tic­i­ty-based research and tools in the ‘real world’. Put on by inde­pen­dent mar­ket research firm Sharp­Brains of San Fran­cis­co, the Awards rec­og­nize orga­ni­za­tions devis­ing and imple­ment­ing results-ori­ent­ed, scal­able ini­tia­tives demon­strat­ing com­mit­ment to the brain fit­ness of orga­ni­za­tion clients, mem­bers, patients, stu­dents or employ­ees-and show­case inno­v­a­tive uses of non-inva­sive tools to improve cog­ni­tive and emo­tion­al functions.