evaluate-cognitive-assessment

Have you ever won­dered how we can main­tain Sharp­Brains web­site, blog and newslet­ter with­out sell­ing any prod­uct and with only lim­it­ed adver­tis­ing? Peo­ple often ask us that ques­tion, espe­cial­ly once we explain that we don’t sell prod­ucts (sell­ing prod­ucts would present a con­flict of inter­est giv­en our mis­sion to “pro­vide indi­vid­u­als, com­pa­nies and insti­tu­tions with high-qual­i­ty, research-based, infor­ma­tion and guid­ance to nav­i­gate the grow­ing cog­ni­tive and brain fit­ness market”.)

The answer is, we offer pro­pri­etary mar­ket research and advi­so­ry ser­vices to orga­ni­za­tions such as these. They want to ful­ly under­stand emerg­ing Brain Fit­ness and Cog­ni­tive Health trends, oppor­tu­ni­ties and chal­lenges, in order to make bet­ter-informed deci­sions. Examples:

- lead­ing health­care providers eval­u­at­ing cog­ni­tive assess­ment and train­ing options.
— uni­ver­si­ties and research cen­ters try­ing to bridge brain research and practice.
— devel­op­ers of tech­nolo­gies that help assess and/ or train cog­ni­tive func­tions who want a bet­ter view of mar­ket size, trends and the com­pet­i­tive landscape.
— con­sult­ing and train­ing com­pa­nies inter­est­ed in under­stand­ing mar­ket trends to scope their own poten­tial offerings.
— ven­ture cap­i­tal firms look­ing for invest­ment ideas and due dili­gence on existing/ poten­tial deals.

We chose to focus our efforts on pro­vid­ing qual­i­ty mar­ket research and advi­so­ry ser­vices giv­en the grow­ing con­fu­sion in the mar­ket­place and the need for an inde­pen­dent and qual­i­fied source of infor­ma­tion, mar­ket data and best prac­tices. The brain fit­ness soft­ware field (defined as soft­ware appli­ca­tions that help assess or train cog­ni­tive func­tions) is pro­ject­ed to exceed $2B by 2015, fueled by an increas­ing amount of applied research on neu­ro­plas­tic­i­ty and cog­ni­tion; a rapid­ly evolv­ing mar­ket­place of prod­ucts mak­ing cog­ni­tive claims; and grow­ing con­sumer and insti­tu­tion­al demand. Large and small orga­ni­za­tions are already tak­ing the first steps to lever­age those technologies.

We are now launch­ing a new Pre­mi­um Research Spon­sors pro­gram to part­ner with pio­neer­ing orga­ni­za­tions who want to col­lab­o­rate with us to shape the future of [Read more…] about Announc­ing the Pre­mi­um Research Spon­sors program