emotional responses

Neuroimaging as a marketing tool: Key Neurotech Patent #2

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– Illus­tra­tive image from U.S. Patent No. 6,099,319

As men­tioned, we are fea­tur­ing a foun­da­tion­al Per­va­sive Neu­rotech patent a day, from old­er to new­er by issue date. Today we are shar­ing a 2000 patent assigned to The Nielsen Company.

U.S. Patent No. 6,099,319: Neu­roimag­ing as a mar­ket­ing tool

  • Assignee(s): The Nielsen Company
  • Inventor(s): Ger­ald Zalt­man, Stephen M. Kosslyn
  • Tech­nol­o­gy Cat­e­go­ry: Hybrid
  • Issue Date: August 8, 2000

SharpBrains’ Take:

The ‘319 patent is one of Nielsen’s sev­er­al patents that relate to ana­lyz­ing brain data in response to a wide vari­ety of stim­uli for pur­pos­es of eval­u­at­ing the stim­uli, such as dis­cern­ing emo­tion­al respons­es to sen­so­ry inputs. [Read more…] about Neu­roimag­ing as a mar­ket­ing tool: Key Neu­rotech Patent #2