As mentioned, we are featuring a foundational Pervasive Neurotech patent a day, from older to newer by issue date. Today we are sharing a 2000 patent assigned to The Nielsen Company.
U.S. Patent No. 6,099,319: Neuroimaging as a marketing tool
- Assignee(s): The Nielsen Company
- Inventor(s): Gerald Zaltman, Stephen M. Kosslyn
- Technology Category: Hybrid
- Issue Date: August 8, 2000
The ‘319 patent is one of Nielsen’s several patents that relate to analyzing brain data in response to a wide variety of stimuli for purposes of evaluating the stimuli, such as discerning emotional responses to sensory inputs. [Read more…] about Neuroimaging as a marketing tool: Key Neurotech Patent #2