Brain health innovators needs to escape from the “efficiency trap”

Fun to (remote­ly) talk at the Start­up Impact Sum­mit in Hong Kong to dis­cuss the lat­est on brain health and men­tal fit­ness and to high­light a key point: in such a rapid­­ly-and-pro­­found­­ly-evolv­ing field, we need to pri­or­i­tize effec­tive­ness over effi­cien­cy; oth­er­wise we sim­ply keep doing –faster, cheap­er– the wrong things time and again. Think of the…

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Michael Merzenich on Brain Training, Assessments, and Personal Brain Trainers

Inter­view with Dr. Michael Merzenich, Emer­i­tus Pro­fes­sor at UCSF, a lead­ing pio­neer in brain plas­tic­i­ty research. In the late 1980s, Dr. Merzenich was on the team that invent­ed the cochlear implant. In 1996, he was the found­ing CEO of Sci­en­tif­ic Learn­ing Cor­po­ra­tion (Nas­daq: SCIL), and in 2004 became co-founder and Chief Sci­en­tif­ic Offi­cer of Posit Sci­ence. He was elect­ed to the Nation­al Acad­e­my of Sci­ences in 1999 and to the Insti­tute of Med­i­cine this year. He retired as Fran­cis A. Sooy Pro­fes­sor and Co-Direc­tor of the Keck Cen­ter for Inte­gra­tive Neu­ro­science at the Uni­ver­si­ty of Cal­i­for­nia at San Fran­cis­co in 2007. You may have learned about his work in one of PBS TV spe­cials, mul­ti­ple media appear­ances, or neu­ro­plas­tic­i­ty-relat­ed books.

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