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DriveFit

Debunking 10 Brain Training/ Cognitive Health Myths

June 20, 2009 by Alvaro Fernandez

Think about this: How can any­one take care of his or her brain when every week brings a new bar­rage of arti­cles and stud­ies which seem to con­tra­dict each other?

Do sup­ple­ments improve mem­o­ry? Do you need both phys­i­cal and men­tal exer­cise or is one of them enough? Which brain train­ing approach, if any, is worth one’s time and money?

We tried to address these ques­tions, and many oth­ers, in our recent book, The Sharp­Brains Guide to Brain Fit­nessSharpBrains Guide to Brain Fitness. The Book (182 pages, $24.95), that we pre­sent­ed at Games for Health Con­fer­ence last week. The book is the result of over two years of exten­sive research includ­ing more than a hun­dred inter­views with sci­en­tists, pro­fes­sion­als and con­sumers, and a deep review of the sci­en­tif­ic lit­er­a­ture, led by neu­ropsy­chol­o­gist Elkhonon Gold­berg and myself with the help of cog­ni­tive sci­en­tist Pas­cale Mich­e­lon. As we wrote in the Intro­duc­tion, what we want­ed to do first of all was to debunks these 10 myths on brain health and brain training:

Myth 1. Genes deter­mine the fate of our brains.
Facts: Life­long neu­ro­plas­tic­i­ty allows our lifestyles and actions to play a mean­ing­ful role in how our brains phys­i­cal­ly evolve, espe­cial­ly giv­en longer life expectancy.

Myth 2. Aging means auto­mat­ic decline.
Facts: There is noth­ing inher­ent­ly fixed in the pre­cise tra­jec­to­ry of how brain func­tions evolve as we age.

Myth 3. Med­ica­tion is the main hope for cog­ni­tive enhancement.
Facts: Non-inva­sive inter­ven­tions can have com­pa­ra­ble and more durable effects, side effect-free.

Myth 4. We will soon have a Mag­ic Pill or Gen­er­al Solu­tion to solve all our cog­ni­tive challenges.
Facts: A mul­ti-pronged approach is rec­om­mend­ed, cen­tered around nutri­tion, stress man­age­ment, and both phys­i­cal and men­tal exercise.

Myth 5. There is only one “Use It or Lose it”.
Facts: The brain is com­posed of a num­ber of spe­cial­ized units. Our life and pro­duc­tiv­i­ty depend on a vari­ety of brain func­tions, not just one.

Myth 6. All brain activ­i­ties or exer­cis­es are equal.
Facts: Var­ied and tar­get­ed exer­cis­es are the nec­es­sary ingre­di­ents in brain train­ing so that a wide range of brain func­tions can be stimulated.

Myth 7. There is only one way to train your brain.
Facts: Brain func­tions can be impact­ed in a num­ber of ways: through med­i­ta­tion, cog­ni­tive ther­a­py, cog­ni­tive training.

Myth 8. We all have some­thing called “Brain Age”.
Facts: Brain age is a fic­tion. No two indi­vid­u­als have the same brain or expres­sion of brain functions.

Myth 9. That “brain age”‚ can be reversed by 10, 20, 30 years.
Facts: Brain train­ing can improve spe­cif­ic brain func­tions, but, with research avail­able today, can­not be said to roll back one “brain age”‚ by a num­ber of years.

Myth 10. All human brains need the same brain training.
Facts: As in phys­i­cal fit­ness, users must ask them­selves: What func­tions do I need to improve on? In what time­frame? What is my budget?

Do you have oth­er myths in mind you would like  us to address?

We have start­ed to receive great feed­back from the health­care com­mu­ni­ty, such as this email from a neu­ro­sur­geon in Texas:

“I real­ly like the book, it is com­pre­hen­sive with­out being too tech­ni­cal. I have rec­om­mend­ed it to sev­er­al patients. There are some oth­er books that I expect­ed would be greet­ed with enthu­si­asm, but were too com­plex for most of my patients. I think this book is right in the sweet spot”.

A short, sweet, enter­tain­ing read of a com­plex top­ic, with time­ly (writ­ten in 1/09) reviews of 21 top tech­nol­o­gy prod­ucts, as well as informed and expert pre­dic­tions of where this bur­geon­ing brain-fit­ness field is head­ed. More impor­tant­ly, after you read it, you’ll have a good, detailed sense of where you, per­son­al­ly, can act to improve your own couch-pota­to brain — and how to keep it fit and flex­i­ble your whole life. The Sharp­Brains Guide To Brain Fit­ness reminds of us all why books (and not just googling a top­ic) can be well worth your time and mon­ey. Two Stetho­scopes Up — check it out. life.”

And this great book review by an Internist Physi­cian and Robert Wood John­son Foun­da­tion Fel­low, titled Is Your Brain A Couch Potato?:

Doc Gur­ley, book review for SFGate.com (06/08/09)

The book:  The Sharp­Brains Guide to Brain Fit­ness (avail­able via Amazon.com Here, review copies avail­able upon request).

Descrip­tion: While most of us have heard the phrase “use it or lose it,” very few under­stand what it means, or how to prop­er­ly ‚“use it”‚¬ in order to main­tain brain func­tion and fit­ness. The Sharp­Brains Guide to Brain Fit­ness is an invalu­able guide that helps read­ers nav­i­gate grow­ing brain research and iden­ti­fy the lifestyle fac­tors and prod­ucts that con­tribute to brain health and fit­ness. By gath­er­ing insights from eigh­teen of the world’s top sci­en­tists and offer­ing tools and detailed descrip­tions of over twen­ty prod­ucts, this book is an essen­tial guide to the field of brain fit­ness, neu­ro­plas­tic­i­ty and cog­ni­tive health. An acces­si­ble and thought-pro­vok­ing read, The Sharp­Brains Guide to Brain Fit­ness edu­cates life­long learn­ers and pro­fes­sion­als in health­care, edu­ca­tion, busi­ness, etc., on emerg­ing trends and fore­casts of what the future will hold.

Prod­ucts Reviewed (we reviewed sci­en­tif­ic stud­ies pub­lished before Jan­u­ary 2009, when the man­u­script text was closed):

- Over­all brain main­te­nance: Brain Age series (Nin­ten­do), Brain­Ware Safari (Learn­ing Enhance­ment Cor­po­ra­tion), FitBrains.com (Viv­i­ty Labs), Happy-Neuron.com (Sci­en­tif­ic Brain Train­ing), Lumosity.com (Lumos Labs), Mind­Fit (Cog­niFit), (m)Power (Dakim)

- Tar­get­ed brain work­out: Clas­sic and InSight (Posit Sci­ence), Work­ing Mem­o­ry Train­ing JM and RM (Cogmed), Dri­ve­Fit (Cog­niFit), Earo­bics (Houghton Mif­flin), Fast For­Word (Sci­en­tif­ic Learn­ing), Intel­li­Gym (Applied Cog­ni­tive Engi­neer­ing), Vision Rest­pra­tion Ther­a­py (NovaV­i­sion)

- Emo­tion­al self-reg­u­la­tion: emWave PC and Per­son­al Stress Reliev­er (Heart­Math), Jour­ney to the Wild Divine (Wild Divine), RES­PeR­ATE (Inter­Cure), StressEras­er (Helicor)

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Filed Under: Brain/ Mental Health, Education & Lifelong Learning, Technology & Innovation Tagged With: aging, Applied-Cognitive-Engineering, book, brain, brain-age, brain-book, brain-functions, Brain-health, brain-supplements, Brain-Training, BrainWare-Safari, cogmed, cognifit, cognitive, cognitive-health, cognitive-therapy, Cognitive-Training, Dakim, DriveFit, Earobics, Elkhonon-Goldberg, emotional-self-regulation, emWave-PC, emWave-Personal-Stress-Reliever, Fast-ForWord, FitBrains.com, Games-for-Health, Games-for-Health-Conference, Happy-Neuron.com, heartmath, Helicor, Houghton-Mifflin, improve-memory, intelligym, InterCure, Journey-to-the-Wild-Divine, Learning-Enhancement-Corporation, lumos-labs, lumosity.com, meditation, mental-exercise, MindFit, mPower, neuroplasticity, neuropsychologist, nintendo, NovaVision, Physical-Exercise, Posit-Science, posit-science-classic, Posit-Science-Insight, RESPeRATE, scientific-brain-training, Scientific-Learning, StressEraser, Use-It-or-Lose-It, Vision-Restpration-Therapy, Vivity-Labs, Wild-Divine, working-memory-training

Allstate: Can we improve Driver Safety using Posit Science InSight?

October 1, 2008 by Alvaro Fernandez

Insur­ance com­pa­ny All­state and brain fit­ness soft­ware devel­op­er Posit Sci­ence just announced (see press release Pro­tect­ing Penn­syl­va­nia Dri­vers, One Brain at a Time) a very intel­li­gent initiative:

Video exer­cis­es aid dri­ving skills (Chica­go Tribune)

-“All­state, which called the Posit pro­gram “poten­tial­ly the next big break­through in auto­mo­bile safe­ty,” said it expects its soft­ware exer­cis­es to reduce risky dri­ving maneu­vers by up to 40 per­cent and improve stop­ping dis­tance by an aver­age of 22 feet when trav­el­ing at 55 miles per hour.”

-“We’ll look to see whether over the next six to nine months there will be a reduc­tion in” the num­ber of acci­dents between the group par­tic­i­pat­ing in the video exer­cis­es and those sit­ting out, said Tom War­den, assis­tant vice pres­i­dent of All­state’s research and plan­ning center.

Tom Warden Allstate

I am for­tu­nate to inter­view Tom War­den, Assis­tant Vice Pres­i­dent and Leader of Allstate’s Research and Plan­ning Cen­ter, based in Men­lo Park, California.

Alvaro Fer­nan­dez: Tom, thank you for your time. Can you please explain the con­text behind this new ini­tia­tive that you just announced?

Tom War­den: Our research cen­ter is con­stant­ly look­ing for new ideas to improve the dri­ving behav­ior of dri­vers of all ages. Recent­ly we have paid extra empha­sis on ways to improve the safe­ty of old­er drivers.

Let me pro­vide some back­ground here. All­state, as a com­pa­ny, has always been one of the pio­neers in help­ing to intro­duce new safe­ty mea­sures. For exam­ple, we were among the pio­neers in the 60s to advo­cate for manda­to­ry use of seat­ing belts, giv­en research stud­ies on the ben­e­fits for dri­vers and pas­sen­gers alike. More recent­ly, we helped lob­by for wider adop­tion of airbags, an effec­tive but expen­sive way of pro­tec­tion that only became main­stream when man­u­fac­tur­ers were required to include them.

Let’s talk now about your agree­ment with Posit Sci­ence. What will hap­pen over the next months?

The first thing we are doing is to con­duct a research study to ana­lyze the real-life impact of Posit Sci­ence InSight, a com­put­er-based cog­ni­tive train­ing pro­gram, on acci­dent rates. We know that as dri­vers get old­er [Read more…] about All­state: Can we improve Dri­ver Safe­ty using Posit Sci­ence InSight?

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Filed Under: Brain/ Mental Health, Technology & Innovation Tagged With: airbags, Allstate, automobile-safety, brain-fitness-software, Brain-Training, cognifit, cognitive-assessment, Cognitive-impairment, Cognitive-Training, Cognitive-Training-Program, compliance, divided-attention, DMV, DriveFit, Games-for-Health, improve-driving-skills, InSight, insurance, Insurance-company, Karlene-Ball, medication, older-drivers, Parent-Teen-Driving, Pennsylvania, Posit-Science, Posit-Science-Insight, privacy, safety, seating-belts, Serious-Games, Tom-Warden, UFOV, useful-field-of-view, video-exercises, Visual-Awareness, visual-processing, Working-memory

CogniFit (MindFit, DriveFit) raises USD 5 million

August 2, 2008 by Alvaro Fernandez

From the web­site of the invest­ing ven­ture cap­i­tal firm, Milk Capital:

Milk Cap­i­tal invests USD 5 mil­lion in CogniFit

-July 31st, 2008. “Milk Cap­i­tal invest USD 5M in Cog­nifit, a com­pa­ny spe­cial­ized in cog­ni­tive and brain soft­ware The solu­tions devel­oped by Cog­niFit are designed to be applied to a large num­ber of fields, such as health­care, dri­ving, edu­ca­tion, sport and many oth­ers. The field of appli­ca­tions is almost unlim­it­ed as it is only restrict­ed by the capac­i­ties of the brain.” 

-“Since its estab­lish­ment in 1999, as a start-up in the Ofer Group’s Incu­ba­tor, Naiot, Cog­niFit attract­ed 4.2M$. The com­pa­ny has grown sig­nif­i­cant­ly and today, its soft­ware is dis­trib­uted in a large num­ber of coun­tries, from the Unit­ed States through France to New Zealand, and has been trans­lat­ed into ten lan­guages. This 5M$ invest­ment of MILK CAPITAL should dri­ve the devel­op­ment of Cog­niFit all the more than the com­pa­ny intends to con­quer new mar­kets by means of new prod­ucts and appli­ca­tions all over the world.”

Pre­vi­ous post on one of Cog­niFit’s prod­ucts, Dri­ve­Fit: Dri­ve­Fit; Brain Fit­ness Pro­gram for Dri­ving.

Oth­er recent ven­ture rounds in the brain fit­ness soft­ware space:

- Feb­ru­ary 2008: Dakim rais­es $10,6 million
— June 2008: Lumos Labs (Lumos­i­ty) rais­es $3 millions

I spoke at the MIT Club of North­ern Cal­i­for­nia in Feb­ru­ary to pro­vide an overview of the fas­ci­nat­ing land­scape. The write-up: Brain Train­ing Games: Con­text, Trends, Ques­tions.

For in-depth infor­ma­tion on the whole cat­e­go­ry ‑size, cus­tomer seg­ments, play­er land­scape, clin­i­cal val­i­da­tion, trends- you may enjoy our Mar­ket Report.

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Filed Under: Brain/ Mental Health, Technology & Innovation Tagged With: brain-software, cognifit, cognitive-software, DriveFit, driving, Education & Lifelong Learning, healthcare, Milk-Capital, MindFit, sport

DriveFit (CogniFit); Brain Fitness Program for Driving

March 29, 2008 by Alvaro Fernandez

Dri­ving as Next Brain Fit­ness Application? 

Last month, at the MIT/ Smart­Sil­vers event where we pre­sent­ed our Brain Fit­ness Mar­ket Report, we dis­cussed what spe­cif­ic appli­ca­tions, beyond the cur­rent empha­sis on healthy Two In One Taskaging, might take com­put­er­ized cog­ni­tive train­ing to a new level.  

Assess­ing and improv­ing dri­ving skills would be a top can­di­date, giv­en both the well-defined nature of the need and the appear­ance of pro­grams with grow­ing evi­dence (both sci­en­tif­ic and real-world) behind.

The New York Times Asks… 

Along these lines, the New York Times just published this arti­cle: Are You a Good Dri­ver? Here’s How to Find Out. A few quotes:

- “COULD a video game make you a bet­ter dri­ver? More impor­tant, could com­put­er soft­ware pre­vent teenagers from mak­ing fatal mis­takes or even weed out old­er dri­vers whose debil­i­ties make them crash-prone?”

[Read more…] about Dri­ve­Fit (Cog­niFit); Brain Fit­ness Pro­gram for Driving

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Filed Under: Technology & Innovation Tagged With: AAA’s-Roadwise-Review, Allstate, brain-fitness-program, cognifit, cognitive-abilities, Computerized-cognitive-training, divided-attention, DriveFit, driving-simulation, driving-skills, Human-Factors, insurance-driving, Jerri-Edwards, Karlene-Ball, memory-tests, MindFit, new-york-times, Posit-Science, useful-field-of-view, Visual-Awareness, visual-tests

MindFit special discount for SharpBrains readers

October 15, 2007 by Alvaro Fernandez

For a lim­it­ed time only: we can offer a 10% Dis­count and Free ship­ping for Sharp­Brains read­ers who want to buy Mind­Fit brain fit­ness pro­gram. Sim­ply vis­it this web­site intro­duce the Dis­count Code SB-MF-10 in the Discounts/Coupons field as you check out.

Note: by click­ing here you will vis­it a dif­fer­ent web­site, unafil­i­at­ed with us. Please remem­ber that we have not devel­oped Mind­Fit, but con­sid­er it one of the pro­grams with good grades in our 10-Ques­tion Eval­u­a­tion Check­list, so we are glad to have secured this discount.

Below you have some demos, so you get a sense of the types of exer­cis­es we are talk­ing about. Have fun!

Inside and Outside Task

The “Inside and Out­side” task was designed to train your divid­ed atten­tion skills. Divid­ed atten­tion is the abil­i­ty to pay atten­tion to more than one thing at a time. [Read more…] about Mind­Fit spe­cial dis­count for Sharp­Brains readers

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Filed Under: Brain/ Mental Health, Technology & Innovation Tagged With: and-mood, and-response-speed, Brain-Training, brain-training-games, clinical, Cognitive-Training, DriveFit, improve-concentration, learning-tips, mental-exercise, Mozart-Effect, start-up

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