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drinking-wine

Is Your Brain Ready To Drink Cheap Wine?

January 28, 2008 by Alvaro Fernandez

red wine brainProf. Baba Shiv, one of our advi­sors, just pub­lished a fas­ci­nat­ing paper on the pow­er of our beliefs to influ­ence brain acti­va­tion, and on how mar­ket­ing can influ­ence those beliefs:

Price Tag Can Change The Way Peo­ple Expe­ri­ence Wine, Study Shows (Sci­ence Daily)

- Accord­ing to researchers at the Stan­ford Grad­u­ate School of Busi­ness and the Cal­i­for­nia Insti­tute of Tech­nol­o­gy, if a per­son is told he or she is tast­ing two dif­fer­ent wines and that one costs $5 and the oth­er $45 when they are, in fact, the same wine the part of the brain that expe­ri­ences plea­sure will become more active when the drinker thinks he or she is enjoy­ing the more expen­sive vintage.

- “What we doc­u­ment is that price is not just about infer­ences of qual­i­ty, but it can actu­al­ly affect real qual­i­ty,” said Baba Shiv, a pro­fes­sor of mar­ket­ing who co-authored a paper titled “Mar­ket­ing Actions Can Mod­u­late Neur­al Rep­re­sen­ta­tions of Expe­ri­enced Pleas­ant­ness,” pub­lished online Jan. 14 in the Pro­ceed­ings of the Nation­al Acad­e­my of Sci­ences. (Note: link here)

This Stan­ford arti­cle pro­vides an overview of his research: click Here.

- “The belief in the aca­d­e­m­ic field is that emo­tions are essen­tial to deci­sion mak­ing, oth­er­wise you’ll end up mak­ing bad deci­sions, Shiv says. “But, he adds, explain­ing his huge con­trar­i­an streak, “I can show the oppo­site as well, that [Read more…] about Is Your Brain Ready To Drink Cheap Wine?

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Filed Under: Brain/ Mental Health Tagged With: Antonio-Damasio, baba-shiv, brain, California-Institute-of-Technology, drinking-wine, emotional-self-regulation, Emotions, emotions-decision-making, placebo, price-placebo-effect, puzzle-solving-task, tanford-Graduate-School-of-Business, wine-brain

Good habits, and other memes

March 30, 2007 by Alvaro Fernandez

Meme: “The term “meme” (rhyming with “theme”), coined in 1976 by the biol­o­gist Richard Dawkins, refers to a “unit of cul­tur­al infor­ma­tion” which can prop­a­gate from one mind to anoth­er in a man­ner anal­o­gous to genes.

If you haven’t read Dawkins’ clas­sic book The Self­ish Gene…it is nev­er too late to enjoy it!

There are some “memes” float­ing now around blog­gers and I have been “tagged” (includ­ed) by 2 of them. So here you have:

1) On good dai­ly habits: this is the orig­i­nal post, and here are Hueina’s My Sim­ply Suc­cess­ful Secrets.

My “Sim­ply Sucess­ful Secrets” habits that I fol­low close to every day, in more or less that sequence:

  • Per­form 10–15 min­utes of [Read more…] about Good habits, and oth­er memes

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Filed Under: Education & Lifelong Learning Tagged With: academic-achievement, Antonio-Damasio, Attention-Research-Update, attention-training, baba-shiv, brain-maintenance, California-Institute-of-Technology, drinking-wine, emotions-decision-making, Flynn-effect, Harvard-Business-Review, puzzle-solving-task, tanford-Graduate-School-of-Business, wine-brain

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