consulting

Brain Fitness Newsletter: Premium Research Sponsors

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Here you have the twice-a-month newslet­ter with our most pop­u­lar blog posts. Please remem­ber that you can sub­scribe to receive this Newslet­ter by email, sim­ply by brain fitness and health newslettersub­mit­ting your email at the top of this page.

Have you ever won­dered how we can main­tain Sharp­Brains’ web­site, blog and newslet­ter with­out sell­ing any prod­ucts and with only lim­it­ed adver­tis­ing? The answer is, we offer mar­ket research to orga­ni­za­tions such as health­care providers, research cen­ters, tech­nol­o­gy devel­op­ers, ven­ture cap­i­tal firms, con­sult­ing and train­ing com­pa­nies, and more.

Our new Pre­mi­um Research Spon­sors pro­gram will allow pio­neer­ing orga­ni­za­tions to col­lab­o­rate with us to shape the future of the brain fit­ness and cog­ni­tive health field, by spon­sor­ing and access­ing the most up-to-date infor­ma­tion on the sci­ence and best prac­tices to assess and improve cog­ni­tive func­tion­ing across the lifes­pan. You can learn more about the Pre­mi­um Research Spon­sors pro­gram Here.

Mar­ket News 

All­state: Can we Improve Dri­ver Safe­ty using Com­put­er­ized Cog­ni­tive Train­ing?: Insur­ance com­pa­ny All­state and brain fit­ness soft­ware devel­op­er Posit Sci­ence just announced a very intel­li­gent ini­tia­tive, and Tom War­den, Assis­tant Vice Pres­i­dent and Leader of All­state’s Research and Plan­ning Cen­ter, explains to us why cog­ni­tive train­ing may be the new safe­ty fea­ture fol­low­ing seat belts and airbags.

The Cog­ni­tive Health and Fit­ness Mar­ket On The Move: As you have prob­a­bly seen, the Cog­ni­tive Health and Brain Fit­ness field is rapid­ly evolv­ing. Here we high­light some of the main devel­op­ments affect­ing the field over the last 6‑months: pub­lic pol­i­cy ini­tia­tives in Cana­da and the US, the grow­ing role of com­put­er­ized assess­ments, sev­er­al ven­ture cap­i­tal rounds, major ini­tia­tives by insur­ance com­pa­nies, and sig­nif­i­cant research findings.

The Big Picture

Exec­u­tive Sum­ma­ry of the Brain Fit­ness Mar­ket: Let’s step back and ask our­selves, “Why is the field evolv­ing in such a fast way? What is hope, what is hype, what is real­i­ty?” A spate of recent glob­al news cov­er­age on brain fit­ness and brain train­ing reflects a grow­ing inter­est in nat­ur­al, non drug-based inter­ven­tions to keep our brains sharp as we age. This inter­est is very time­ly, giv­en an aging pop­u­la­tion, the increased preva­lence of Alzheimer’s rates, and soar­ing health care costs in the US that place more empha­sis than ever on pre­ven­tion and lifestyle changes. This arti­cle sum­ma­rizes the main mar­ket dynam­ics, open ques­tions, and top trends to watch for.

Nour­ish­ing Our Brains and Minds

Teach­ing is the Art of Chang­ing the Brain: Lau­rie Bar­tels promis­es, “I have read a num­ber of books that trans­late cur­rent brain research into prac­tice while pro­vid­ing prac­ti­cal sug­ges­tions for teach­ers to imple­ment. This is the first book I have read that pro­vides a bio­log­i­cal, and clear­ly ratio­nal, overview of learn­ing and the brain.” Go and enjoy her review of a very inter­est­ing book by James Zull, Direc­tor Emer­i­tus of the Uni­ver­si­ty Cen­ter for Inno­va­tion in Teach­ing and Edu­ca­tion at Case West­ern Reserve.

Phi­los­o­phy as the Miss­ing Link in School Cur­ric­u­la: Kim­ber­ly Wick­ham answers pro­vides some good answers to the ques­tion, “Why would any­one want to teach phi­los­o­phy to pre-ado­les­cent chil­dren? that will engage your crit­i­cal think­ing skills.

A User’s Guide to Life­long Brain Health: Drs Simon Evans and Paul Burghardt hope (as we do) that the emerg­ing empha­sis on cog­ni­tive exer­cise and fit­ness helps com­ple­ment ‑not sub­sti­tute- oth­er lifestyle fac­tors impor­tant for the “phys­i­cal health of the brain and all the sys­tems it com­mu­ni­cates with”. Think: nutri­tion, exer­cise, sleep.

Exer­cis­ing Our Brains

Excel­lent Read­er Com­ments: Our last newslet­ter gen­er­at­ed a round of excel­lent  com­ments by read­ers on cog­ni­tive train­ing, Posit Sci­ence and Alzheimer’s Aus­tralia, geron­tol­ogy and the brain, and the val­ue of videogames. Come enjoy this col­lec­tive wis­dom and par­tic­i­pate as you wish.

Brainy Haikus:
riv­er with haikus
flow­ing in since the summer
keep­ing  us afloat

The Chal­lenges of Geron­tol­ogy?: The World Eco­nom­ic Forum has asked me, as one of the 16 mem­bers of the Glob­al Agen­da Coun­cil on the Chal­lenges of Geron­tol­ogy, for “an 800 word sum­ma­ry of your most com­pelling action­able idea on the chal­lenges of geron­tol­ogy.” Feel free to help me out by offer­ing your own action­able ideas, either relat­ed to the dis­ci­pline of geron­tol­ogy itself or on ways to best engage the grow­ing num­ber of brains over the age of 60 in our planet.

Enjoy!

Announcing the Premium Research Sponsors program

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Have you ever won­dered how we can main­tain Sharp­Brains web­site, blog and newslet­ter with­out sell­ing any prod­uct and with only lim­it­ed adver­tis­ing? Peo­ple often ask us that ques­tion, espe­cial­ly once we explain that we don’t sell prod­ucts (sell­ing prod­ucts would present a con­flict of inter­est giv­en our mis­sion to “pro­vide indi­vid­u­als, com­pa­nies and insti­tu­tions with high-qual­i­ty, research-based, infor­ma­tion and guid­ance to nav­i­gate the grow­ing cog­ni­tive and brain fit­ness market”.)

The answer is, we offer pro­pri­etary mar­ket research and advi­so­ry ser­vices to orga­ni­za­tions such as these. They want to ful­ly under­stand emerg­ing Brain Fit­ness and Cog­ni­tive Health trends, oppor­tu­ni­ties and chal­lenges, in order to make bet­ter-informed deci­sions. Examples:

- lead­ing health­care providers eval­u­at­ing cog­ni­tive assess­ment and train­ing options.
— uni­ver­si­ties and research cen­ters try­ing to bridge brain research and practice.
— devel­op­ers of tech­nolo­gies that help assess and/ or train cog­ni­tive func­tions who want a bet­ter view of mar­ket size, trends and the com­pet­i­tive landscape.
— con­sult­ing and train­ing com­pa­nies inter­est­ed in under­stand­ing mar­ket trends to scope their own poten­tial offerings.
— ven­ture cap­i­tal firms look­ing for invest­ment ideas and due dili­gence on existing/ poten­tial deals.

We chose to focus our efforts on pro­vid­ing qual­i­ty mar­ket research and advi­so­ry ser­vices giv­en the grow­ing con­fu­sion in the mar­ket­place and the need for an inde­pen­dent and qual­i­fied source of infor­ma­tion, mar­ket data and best prac­tices. The brain fit­ness soft­ware field (defined as soft­ware appli­ca­tions that help assess or train cog­ni­tive func­tions) is pro­ject­ed to exceed $2B by 2015, fueled by an increas­ing amount of applied research on neu­ro­plas­tic­i­ty and cog­ni­tion; a rapid­ly evolv­ing mar­ket­place of prod­ucts mak­ing cog­ni­tive claims; and grow­ing con­sumer and insti­tu­tion­al demand. Large and small orga­ni­za­tions are already tak­ing the first steps to lever­age those technologies.

We are now launch­ing a new Pre­mi­um Research Spon­sors pro­gram to part­ner with pio­neer­ing orga­ni­za­tions who want to col­lab­o­rate with us to shape the future of [Read more…] about Announc­ing the Pre­mi­um Research Spon­sors program

Cognitive Health Pioneers: Thank You!

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Busy as we have been, we only recent­ly com­piled the list of orga­ni­za­tions who have pur­chased our Brain Fit­ness Mar­ket Report so far. We were impressed by the qual­i­ty and vari­ety rep­re­sent­ed, and the cross-sec­tor demand for qual­i­ty infor­ma­tion in the emerg­ing brain fitness/ cog­ni­tive health cat­e­go­ry. See­ing the list helps us pri­or­i­tize efforts and cov­er­age of mar­ket and research news and trends.

Below you have a selec­tion of main cat­e­gories, and a few select­ed clients:

  • Research cen­ters and uni­ver­si­ties: Har­vard Med­ical School, US Army Research Lab, MaRS Dis­cov­ery Dis­trict, Ore­gon Cen­ter for Applied Sci­ence, Uni­ver­si­ty of Texas at Austin, Uni­ver­si­ty of Michigan.
  • Old­er adults orga­ni­za­tions and com­mu­ni­ties: AARP, Sun­rise Senior Liv­ing, Bel­mont Vil­lage Senior Living.
  • Health­care Providers: Sut­ter Health, Memo­r­i­al Hos­pi­tal Health Sys­tem, Neu­ro­Care Net­work, Mindme­di Clin­ic. [Read more…] about Cog­ni­tive Health Pio­neers: Thank You!