Brain Fitness/ Training Report Finds Market Growth, Potential, and Confusion

By Alvaro Fernandez | May 4, 2009

After many many months of men­tal stim­u­la­tion, phys­i­cal exer­cise and the cer­tain need for stress man­age­ment… we have just announced the release of the The State of the Brain Fit­ness Soft­ware Mar­ket 2009 report, our sec­ond annu­al com­pre­hen­sive mar­ket analy­sis of the US mar­ket for com­put­er­ized cog­ni­tive assess­ment and train­ing tools. In this report we…

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Cognitive Assessments: HeadMinder, ANAM, and more

By Alvaro Fernandez | October 20, 2008

Just saw a very inter­est­ing press release regard­ing com­put­er-based neu­rocog­ni­tive assess­ments — a crit­i­cal part of the brain fit­ness puz­zle. How long will it take before con­sumers can have access to a reli­able and cred­i­ble annu­al “men­tal check-up”/ cog­ni­tive base­line? Head­Min­der Cog­ni­tive Sta­bil­i­ty Index: Com­put­er­ized Neu­rocog­ni­tive … (Press release) — “The Head­Min­der web-based Cog­ni­tive Stability…

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The Brain Fitness/ Training Market: An Executive Summary

By Alvaro Fernandez | October 7, 2008

Over the next weeks we are going to be shar­ing the Exec­u­tive Sum­ma­ry of our mar­ket report The State of the Brain Fit­ness Soft­ware Mar­ket 2008 with mem­bers and clients of sev­er­al part­ner orga­ni­za­tions (the British Colum­bia Seniors Liv­ing Asso­ci­a­tion, where I will be speak­ing this Thurs­day, Neu­rotech Reports, where I will speak on October…

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Computerized Cognitive Assessments: opportunities and concerns

By Alvaro Fernandez | July 14, 2008 |

You know your weight. And your phys­i­cal fit­ness. And a vari­ety of health-relat­ed met­rics. What about your brain fit­ness? Two recent announce­ments bring out how the assess­ment of cog­ni­tive abil­i­ties, or brain func­tions, is increas­ing­ly being done thanks to new com­put­er­ized options: 1) Last week, OptumHealth announced an exclu­sive 3‑year agree­ment (esti­mat­ed at $18m) with…

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Posit Science, Nintendo Brain Age, and Brain Training Topics

By Alvaro Fernandez | June 24, 2008 |

A few col­leagues referred me over the week­end to a very nice arti­cle at busi­ness pub­li­ca­tion Port­fo­lio. While the arti­cle does an excel­lent job at intro­duc­ing the read­er to the con­cept and promise of com­put­er­ized cog­ni­tive assess­ments, it also con­tributes to the mythol­o­gy of “Brain Age”.  Let’s first take a look at the arti­cle How…

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