Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News

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10 Predictions on How Digital Platforms will Transform Brain Health in 2013

Just a quick note: we’ll host a webi­nar on Jan­u­ary 30th to dis­cuss key mar­ket pre­dic­tions based on “The Dig­i­tal Brain Health Mar­ket 2012–2020: Web-based, mobile and bio­met­rics-based tech­nol­ogy to assess, mon­i­tor and enhance cog­ni­tion and brain func­tion­ing”, our new mar­ket report.

Here are 10 pre­dic­tions, many of which will like­ly be real­ized before the end of 2013: Read the rest of this entry »

Update: Preparing Society for the Cognitive Age, and Industry Webinar

Here you have the August edi­tion of our month­ly newslet­ter cov­er­ing cog­ni­tive health and Brain Fitnessbrain fit­ness top­ics. Please remem­ber that you can sub­scribe to receive this Newslet­ter by email, using the box at the top of this page.

Sci­en­tif­ic pub­li­ca­tion Fron­tiers in Neu­ro­science recent­ly pub­lished a spe­cial issue on Aug­ment­ing Cog­ni­tion, and invit­ed me to con­tribute with an arti­cle titled Prepar­ing Soci­ety for the Cog­ni­tive Age. Ground­break­ing brain research has occurred over the last 20 years. The oppor­tu­ni­ty to improve brain health and per­for­mance is immense, but we need to ensure the mar­ket­place matures in a ratio­nal and sus­tain­able man­ner, both through health­care and non-health­care chan­nels. Click Here to read my arti­cle.

Announce­ments

In May 2009 Sharp­Brains pub­lished The State of the Brain Fit­ness Soft­ware Mar­ket 2009, the main indus­try report for lead­ing orga­ni­za­tions prepar­ing their mem­bers, their clients, and their patients for the cog­ni­tive age. 150-pages long, the report includes a mar­ket sur­vey with 2,000+ respon­dents, detailed analy­sis of 20+ ven­dors, research briefs writ­ten by 12 lead­ing sci­en­tists and data and trends for 4 major cus­tomer seg­ments.webinar

Below we share the full Exec­u­tive Sum­ma­ry of the report and announce an exclu­sive webi­nar on Sep­tem­ber 29th to dis­cuss the State of the Mar­ket in more depth with buy­ers of the report.

To order the report and access both the report and the webi­nar, you can click Here. (Only $975 -a 25% dis­count- using Dis­count Code Frontiers2009 before Sep­tem­ber 28th).

State of the Mar­ket

The brain fit­ness field holds excit­ing promise for the future while pre­sent­ing clear oppor­tu­ni­ties and chal­lenges today. The good news is that there are more tools avail­able than ever before to assess and train a vari­ety of cog­ni­tive skills. The bad news is that there are no mag­ic pills and that con­sumers, while sat­is­fied over­all, seem con­fused by com­pet­ing claims on how to reduce one’s “brain age.” We do see signs that this ear­ly-stage mar­ket can mature in a more ratio­nal, struc­tured man­ner; but there is much work to be done. We esti­mate that the size of the U.S. brain fit­ness soft­ware (i.e., appli­ca­tions designed to assess or enhance cog­ni­tive abil­i­ties) mar­ket in 2008 was Read the rest of this entry »

Cars don’t work because they don’t fly

Study Ques­tions Effec­tive­ness Of $80 Mil­lion Per Year ‘Brain Exer­cise Prod­ucts Indus­try for Elder­ly (Sci­ence Dai­ly)

- “There is much research on the ben­e­fits of cog­ni­tive reha­bil­i­ta­tion strate­gies among elder­ly who already expe­ri­ence mild cog­ni­tive impair­ment (MCI) or Alzheimer’s dis­ease, as well as on the pos­i­tive impact of phys­i­cal exer­cise. The researchers, how­ev­er, want­ed to eval­u­ate cur­rent research that would focus on the impact of cog­ni­tive inter­ven­tions in the healthy elder­ly pop­u­la­tion.”

- “…they con­clud­ed that there was no evi­dence indi­cat­ing that struc­tured cog­ni­tive inter­ven­tion pro­grams had an impact on the pro­gres­sion of demen­tia in the healthy elder­ly pop­u­la­tion”

Com­ment:  we have not reviewed the analy­sis yet, so can­not com­ment in depth. How­ev­er, just from the press release, we see a few poten­tial prob­lems in how the study was framed, reduc­ing its prac­ti­cal val­ue: Read the rest of this entry »

Brain fitness & training heads towards its tipping point

How do you know when some­thing is fast mov­ing towards a Glad­wellian tip­ping point? When health insur­ance com­pa­nies and pub­lic pol­i­cy mak­ers launch sig­nif­i­cant ini­tia­tives.

For exam­ple, the gov­ern­ment of Ontario recent­ly announced a $10 mil­lion invest­ment with Bay­crest Research Cen­tre who will part­ner with MaRS Ven­ture Group to devel­op and com­mer­cialise brain fit­ness tech­nolo­gies. The invest­ment was matched by an addi­tion­al $10 mil­lion from pri­vate sources.

Anoth­er impor­tant devel­op­ment was the $18 mil­lion agree­ment between the Aus­tralian-based Brain Resource Com­pa­ny (ASX:BRC) and OptumHealth in the US. This will allow for the pro­vi­sion of web-based cog­ni­tive assess­ments as part of a clinician’s deci­sion sup­port sys­tems.

These are some ini­tia­tives cov­ered in a webi­nar Top Ten Cog­ni­tive Fit­ness Events of 2008 pre­sent­ed in Decem­ber for Sharp­Brains’ clients. Alvaro Fer­nan­dez described the state of play and main dri­vers behind the growth of the bur­geon­ing brain fit­ness mar­ket — which I will try and sum­ma­rize here.

The key dri­vers seem to be Read the rest of this entry »

Brain Fitness Update: Best of 2008

Dear read­er and mem­ber of Sharp­Brains’ com­mu­ni­ty,
We want to thank you for your atten­tion and sup­port in 2008, and wish you a Hap­py, brain fitness and health newsletterPros­per­ous, Healthy and Pos­i­tive 2009!

Below you have the Decem­ber edi­tion of our month­ly newslet­ter. Enjoy:

Best of 2008

Announc­ing the Sharp­Brains Most Impor­tant Book of 2008: Neu­ro­sci­en­tist Torkel Kling­berg has writ­ten a very stim­u­lat­ing and acces­si­ble book on a cru­cial top­ic for our Infor­ma­tion Age: The Over­flow­ing Brain: Infor­ma­tion Over­load and the Lim­its of Work­ing Mem­o­ry. We have named it The Sharp­Brains Most Impor­tant Book of 2008, and asked Dr. Kling­berg to write a brief arti­cle to intro­duce his research and book to you. Enjoy it here.

Top 30 Brain Fit­ness Arti­cles of 2008: We have com­piled Sharp­Brains’ 30 most pop­u­lar arti­cles, writ­ten by thir­teen Expert Con­trib­u­tors and staff mem­bers for you. Have you read them all?

Novem­ber-Decem­ber News: No month goes by with­out sig­nif­i­cant news in the field of cog­ni­tive fit­ness. Sum­ma­rized here are 10 recent devel­op­ments wor­thy of atten­tion, includ­ing an upcom­ing brain train­ing prod­uct for ice hock­ey play­ers, my lec­ture at New York Pub­lic Library, and more.

Inter­views: Videogames, Med­i­ta­tion

Are videogames good for your brain?: A land­mark study by Dr. Arthur Kramer and col­leagues has shown that play­ing a strat­e­gy videogame can bring a vari­ety of sig­nif­i­cant men­tal ben­e­fits to old­er brains. Anoth­er recent study, also by Kramer and col­leagues, does not show sim­i­lar ben­e­fits to younger brains (despite play­ing the same game). How can this be? Dr. Kramer, who has kind­ly agreed to serve on Sharp­Brains’ Sci­en­tif­ic Advi­so­ry Board, elab­o­rates.

Med­i­ta­tion on the Brain: Dr. Andrew New­berg pro­vides an excel­lent overview of the brain ben­e­fits of prac­tices such as med­i­ta­tion. He rec­om­mends, “look for some­thing sim­ple, easy to try first, ensur­ing the prac­tice is com­pat­i­ble with one’s beliefs and goals. You need to match prac­tice with need: under­stand the spe­cif­ic goals you have in mind, your sched­ule and lifestyle, and find some­thing prac­ti­cal.”

The Need for Objec­tive Assess­ments

Cog­ni­tive screen­ings and Alzheimer’s Dis­ease: The Alzheimer’s Foun­da­tion of Amer­i­ca just released a thought­ful report advo­cat­ing for wide­spread cog­ni­tive screen­ings after the age of 65 (55 giv­en the right con­di­tions). Sharp­Brains read­ers, probed by Dr. Joshua Stein­er­man, seem to agree.

Quan­ti­ta­tive EEG for ADHD diag­no­sis: Dr. David Rabin­er reports on the find­ings from a recent study that doc­u­ments the util­i­ty of Quan­ti­ta­tive EEG as an objec­tive test to assist in the diag­no­sis of ADHD. If this pro­ce­dure were to become more wide­ly used, he sug­gests, the num­ber of chil­dren and ado­les­cents who are inap­pro­pri­ate­ly diag­nosed and treat­ed for the dis­or­der would dimin­ish sub­stan­tial­ly.

Shall we ques­tion the brand new book of human trou­bles?: The fights over the new ver­sion of the psy­chi­atric diag­nos­tic man­u­al, the DSM-V, are start­ing to come to light. Dr. Vaugh­an Bell won­ders why the pub­lic debate avoids the key ques­tion of whether diag­no­sis itself is use­ful for men­tal health and why psy­cho­met­rics are sim­ply ignored.

Resources for Life­long Learn­ing

Edu­ca­tion builds Cog­ni­tive Reserve for Alzheimers Dis­ease Pro­tec­tion: Dr. Pas­cale Mich­e­lon reviews a recent study that sup­ports the Cog­ni­tive Reserve hypoth­e­sis — men­tal­ly stim­u­lat­ing expe­ri­ences through­out life, such as for­mal edu­ca­tion, help build a reserve in our brains that con­tributes to a low­er prob­a­bil­i­ty of devel­op­ing Alzheimer’s symp­toms.

5 Tips on Life­long Learn­ing & the Adult Brain: Lau­rie Bar­tels asks us to please please 1) chal­lenge our­selves with new learn­ing, 2) remem­ber that neu­ro­plas­tic­i­ty and neu­ro­ge­n­e­sis are hall­marks of our brains, 3) check for mis-learn­ing on an ongo­ing basis, 4) more visu­als, less text, 5) move it, move it — start today!

Neu­ro­science Core Con­cepts: We all have heard “Use It or Lose It”. Now, what is “It”? The Soci­ety for Neu­ro­science (SfN) has just released a user-friend­ly pub­li­ca­tion titled Neu­ro­science Core Con­cepts, aimed at help­ing edu­ca­tors and the gen­er­al pub­lic learn more about the brain.

About SharpBrains

As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters and more, SharpBrains is an independent market research firm tracking health and performance applications of brain science.

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