Cognitive Assessments: HeadMinder, ANAM, and more

Just saw a very inter­est­ing press release regard­ing com­put­er-based neu­rocog­ni­tive assess­ments — a crit­i­cal part of the brain fit­ness puz­zle. How long will it take before con­sumers can have access to a reli­able and cred­i­ble annu­al “men­tal check-up”/ cog­ni­tive base­line? Head­Min­der Cog­ni­tive Sta­bil­i­ty Index: Com­put­er­ized Neu­rocog­ni­tive … (Press release) — “The Head­Min­der web-based Cog­ni­tive Stability…

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The Brain Fitness/ Training Market: An Executive Summary

Over the next weeks we are going to be shar­ing the Exec­u­tive Sum­ma­ry of our mar­ket report The State of the Brain Fit­ness Soft­ware Mar­ket 2008 with mem­bers and clients of sev­er­al part­ner orga­ni­za­tions (the British Colum­bia Seniors Liv­ing Asso­ci­a­tion, where I will be speak­ing this Thurs­day, Neu­rotech Reports, where I will speak on October…

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Computerized Cognitive Assessments: opportunities and concerns

You know your weight. And your phys­i­cal fit­ness. And a vari­ety of health-relat­ed met­rics. What about your brain fit­ness? Two recent announce­ments bring out how the assess­ment of cog­ni­tive abil­i­ties, or brain func­tions, is increas­ing­ly being done thanks to new com­put­er­ized options: 1) Last week, OptumHealth announced an exclu­sive 3‑year agree­ment (esti­mat­ed at $18m) with…

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Posit Science, Nintendo Brain Age, and Brain Training Topics

A few col­leagues referred me over the week­end to a very nice arti­cle at busi­ness pub­li­ca­tion Port­fo­lio. While the arti­cle does an excel­lent job at intro­duc­ing the read­er to the con­cept and promise of com­put­er­ized cog­ni­tive assess­ments, it also con­tributes to the mythol­o­gy of “Brain Age”.  Let’s first take a look at the arti­cle How…

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Brain Fitness @ Education, Training, Health events

In what cat­e­go­ry does Brain Fit­ness fit? Edu­ca­tion, Pro­duc­tiv­i­ty and Train­ing, Health? Most of the inter­est so far has come from a Healthy Aging angle, but we are start­ing to see broad­er inter­est, as in the events below. After all, isn’t work­ing on our brains rel­e­vant to all those mar­kets?. 2 busy weeks: I am…

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Brain Fitness and SharpBrains.com in the Press

Grow­ing media atten­tion on the brain fit­ness field. At least on the “Healthy Aging” seg­ment (I pre­dict the media with catch up soon with devel­op­ments in oth­er areas, from cog­ni­tive train­ing for kids and adults with ADD/ ADHD to stroke and TBI reha­bil­i­ta­tion, to peak per­for­mance for cor­po­rate train­ing). First, a superb arti­cle by Leslie…

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